Summary
Overview
Work History
Education
Skills
Timeline
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Bill Sonta

Flourtown,PA

Summary

Experienced CPG professional with a proven track record of building effective cross-functional partnerships that drive organizational success. Passionate about fostering collaboration across teams—including data, trade, logistics, retail, and sales—to achieve optimal outcomes. Skilled in leveraging diverse disciplines to enhance efficiency, streamline processes, and deliver impactful results. Committed to the belief that the best solutions emerge when we work together toward common goals.

Overview

8
8
years of professional experience

Work History

Assistant Store Manager

Trader Joe's
07.2023 - Current
  • Direct daily store operations, ensuring a clean, organized, and safe environment.
  • Coach and inspire staff to provide excellent customer service and efficient store processes.
  • Manage customer inquiries, complaints, and returns in a professional and timely manner.
  • Handle cash, including register management and reconciliation and bank deposits
  • Assist in managing store budget, control expenses, and ensure profitability
  • Lead shifts, ensuring smooth operations and effective team communication
  • Team build through interviewing and hiring process
  • Mentor crew members, providing coaching and accountability

Senior Account Manager - Natural/ Organic

Post Consumer Brands
01.2020 - 06.2022
  • Managed Natural Portfolio (Barbara's, Mom's Best, Alpen, Weetabix) at UNFI & Regional Distributors
  • Led cross-functional teams (sales, finance, logistics) to optimize UNFI shipping, driving significant cost savings for retail partners and freeing up trade spend.
  • Proactively managed forecasting and supply chain challenges during COVID-19, ensuring continuous product availability.
  • Delivered regular, comprehensive business updates to company leadership, informing strategic decisions.
  • Developed a suite of UNFI reporting tools to enhance sales team's distribution and promotional performance.
  • Acted as super-user for Trade Management and Forecasting software, streamlining processes.
  • Consistently achieved trade spend and sales goals while navigating production and supply constraints.

UNFI Team Lead (National Account Manager)

Nature's Path Foods
02.2017 - 07.2019
  • Oversaw day-to-day operations for Nature’s Path’s largest distributor partner, acting as the primary point of contact and ensuring alignment between sales, marketing, and inventory management teams.
  • Optimized trade spend by implementing a Trade Spend Management system, coaching Sales Managers on effective trade spend planning, tracking, and management across major customers, including Whole Foods, Ahold, Wegmans, and NCG.
  • Improved volume forecasting accuracy by 20 basis points, managing baseline, promotional, and seasonal volume projections to ensure optimal stock levels and minimize stockouts.
  • Developed and delivered regular reporting on category sales performance, new item performance, fulfillment rates, and at-risk items, providing detailed insights for senior management, sales teams, and marketing departments.
  • Leveraged inventory and forecast data to optimize fill rates and support replenishment purchasing, ensuring smooth supply chain operations and timely product availability.

Education

Fine Arts - Painting

The University of The Arts
Philadelphia, PA

Skills

  • Team Building and Mentoring
  • Distributor Relations
  • Category Insights and Management
  • Trade Spend Optimization
  • Volume Forecasting
  • Sales Strategy and Planning
  • Account Management
  • Cross Functional Coordination

Timeline

Assistant Store Manager

Trader Joe's
07.2023 - Current

Senior Account Manager - Natural/ Organic

Post Consumer Brands
01.2020 - 06.2022

UNFI Team Lead (National Account Manager)

Nature's Path Foods
02.2017 - 07.2019

Fine Arts - Painting

The University of The Arts

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