Summary
Overview
Work History
Education
Selected Demand Generation Results
Affiliations
Core Capabilities
Value Themes
Timeline
Generic
William Stolpe

William Stolpe

Cary,NC

Summary

Global B2B SaaS demand generation leader who builds high‑output marketing engines and channel‑ready campaigns that convert to revenue. Former IBM marketing leader across product, industry, mid‑market, and partner marketing. Recent experience leading demand gen professional services sales - designing and selling outsourced programs to CMOs, CSOs, and CROs. Scaled global teams, owned large budgets, and delivered multi‑billion‑dollar pipeline and revenue attribution. Deep experience with SaaS partner ecosystems, co‑marketing, and SMB/MM motions.

Overview

23
23
years of professional experience

Work History

Vice President Global Sales

Movate
04.2025 - Current

Global Vice President, Sales — Movate SalesEdge

Company overview: Global digital transformation and CX services company specializing in sales, support, and infrastructure management (22 countries)

  • Inaugural commercial leader for SalesEdge, a core pillar of Movate’s three-year growth strategy
  • Own go-to-market, P&L, and client acquisition for portfolio of sales BPO services for B2B AI, SaaS, and Hi-Tech clients
  • Built the business from the ground up to $10M bookings in 6 months
  • Defined market segments, offerings, pricing, and sales plays
  • Partner cross-functionally with Marketing, Solutioning, and Delivery to achieve contract KPIs & SLAs

Global Vice President, Sales & Commercial Service Line

Genpact
05.2023 - 04.2025
  • Company Overview: Global professional services & BPO; digital, AI & data
  • Recruited to stand up the $600M Sales & Commercial service line GTM and revenue engine—offerings, plays, pricing, enablement, sales, and field activation.
  • Built DG solutions, GTM strategy, sales plays, and enablement playbooks adopted by industry teams.
  • Booked $67.1M new logo sales (incl. $19.6M SaaS wins such as Salesforce, Fluence) + major brand wins in healthcare, life sciences, retail.
  • Created co-sell blueprints and training used by pursuit teams to accelerate pipeline across segments.
  • Evolved remit into growth advisory for C-suite revenue leaders, focused on lead-to-cash transformation and scalable demand creation for SaaS.

Global Vice President, Customer Growth Solutions

TTEC
01.2021 - 05.2023
  • Company Overview: CX, sales, digital transformation & BPO (120 countries)
  • Growth leader and consultant to CRO/CMO on revenue operations and customer lifecycle programs (acquisition, renewals, expansion).
  • GM for assigned accounts with ownership for bookings, renewals, NPS and SLAs.
  • $8.5M new logos (Adobe, Genesys, BMC Software, ButcherBox) and $6.2M renewals/expansion.
  • Concepted & closed $2M co-sell program with two $1B+ tech partners to scale SMB/MM pipeline.
  • Built entry-level shared services for startups; $1.5M in year-1 sales, enabling efficient top-of-funnel.
  • CX, sales, digital transformation & BPO (120 countries)

Vice President, Commercial Sales

Accenture (N3)
05.2019 - 01.2021
  • Company Overview: B2B sales consulting, digital transformation, sales outsourcing (122 countries)
  • Owned new logo acquisition and expansion in high-tech/SaaS; steered strategy for mid-market services.
  • $6M new logos (Lenovo, Snowflake, RingCentral, Ricoh, AvidXchange, etc.) and $3.5M renewals/expansion (IBM, Akamai, Ingram Micro).
  • Top rep 2020 (140% to ACV quota).
  • Grew Partner Enablement + Customer Success services revenue +400%, informing MSP-centric GTM.
  • B2B demand gen, full-cycle sales & channel growth outsourcing

Vice President, Sales Enablement (Corporate)

IBM
03.2018 - 04.2019
  • First CHQ Sales Enablement executive leading 400 employees.
  • Formalized the practice - standardized job levels, salaries, targets, budgeting, and operational process.
  • Enabled and certified 5,200 field sellers on IBM’s Cloud and AI strategy, solutions, and sales process
  • Reduced sales tool expense by $8M annually with shared services & tech platform model
  • Launched quarterly sales enablement calendar and playbook supporting priority P&L sales plays

Vice President, Industry & Mid-Market Marketing (Global Markets)

IBM
02.2015 - 03.2018
  • Company Overview: Led marketing for 5 industry & mid-market P&Ls
  • Owned pipeline targets (≈45% of total pipeline) and new revenue growth; managed teams in 72 countries and a $45M budget.
  • Shifted strategy from thought leadership to outcome-tied sales programs; strengthened channel.
  • Delivered 30%+ of total revenue plan from marketing pipeline; 3% YoY new revenue growth.
  • Directed mid-market partner reseller program; drove $2B in volume product sales via channel.
  • Led 5 industries & mid-market

Director, Enterprise Marketing (Sales & Distribution)

IBM
09.2013 - 02.2015
  • Built a 100+ person marketing org serving 2,500 reps and 50,000 clients; delivered $4.5B marketing-attributed revenue; instituted quarterly pipeline management—85% of sellers hitting quota within two quarters.

Director, Product Launches & Digital Marketing (Systems Group)

IBM
02.2011 - 09.2013
  • Launched 43 offerings (incl. $1B PureSystems brand). Created inbound programs generating 7.7K leads and $231M closed revenue; increased social engagement 30%.

Senior Manager, Marketing Programs (Systems Group)

IBM
10.2006 - 02.2011
  • Led global P&L-aligned marketing; produced $11B pipeline and $5B marketing-attributed revenue; launched Grid Computing (startup) to $120M year-1 pipeline and $35M revenue.

WW Manager, Digital Marketing (Systems Group)

IBM
12.2002 - 10.2006
  • Orchestrated enterprise digital branding, media partnerships and lead gen; created ecommerce catalog driving $2.5M year-1 sales and $14M new-account revenue via media partnerships.

Education

BA - Marketing & Corporate Communications

Marist University
Poughkeepsie, NY

Advanced Marketing Management -

Duke University

IBM Executive School -

IBM Corporate Learning & Development

Selected Demand Generation Results

  • BPO / Sales-as-a-Service: Built and ran demand-gen + partner-growth programs for Salesforce, Adobe, Lenovo, Genesys, RingCentral, and BMC; created shared-services and co-sell motions that scaled efficient SMB pipeline.
  • IBM Industry & Mid-Market: Led marketing across 72 countries; marketing pipeline delivered ≥30% of total revenue plan; +3% YoY revenue growth.
  • IBM Mid-Market Channel: Launched partner reseller program; $2B net-new transactional sales.
  • IBM Enterprise / Field Marketing: Drove $4.5B marketing-attributed revenue via a 100+ person field engine supporting 12k sellers; instituted quarterly pipeline ops—85% of sellers hit quota within two quarters.
  • IBM Systems / Launch: Orchestrated 43 launches, including PureSystems; $1B year-1 sales.

Affiliations

  • Outcome Selling Advisory Ecosystem (founding member)
  • American Marketing Association
  • Direct Marketing Association
  • Marist University School of Management
  • Salesforce AI Certified Sales Associate (2024)

Core Capabilities

  • Global team leadership
  • Demand gen strategy & planning
  • ABM & segmentation
  • Multi-touch attribution & media mix modeling
  • Pipeline analytics (SAL/SQL, CAC, LTV, NRR)
  • Lifecycle & behavioral nurture
  • Content syndication & webinars
  • SEO/SEM & paid media
  • Email & marketing ops
  • SDR alignment & SLA design
  • Channel/MSP partner marketing & enablement
  • Co-selling & MDF programs
  • Field/virtual events
  • Experimentation frameworks & A/B testing
  • Martech & analytics leadership (Salesforce, MAP/ABM stacks)
  • Budget ownership & vendor management

Value Themes

  • Channel-first growth (MSPs, resellers, SIs) with co-marketing and enablement
  • Integrated, multi-channel programs for SMB security/IT buyers; strong SDR/BDR orchestration
  • Rigorous performance management (pipeline, CAC/LTV, attribution, media mix)
  • Scalable GTM operating model: experimentation, rapid testing, automation, and nurture

Timeline

Vice President Global Sales

Movate
04.2025 - Current

Global Vice President, Sales & Commercial Service Line

Genpact
05.2023 - 04.2025

Global Vice President, Customer Growth Solutions

TTEC
01.2021 - 05.2023

Vice President, Commercial Sales

Accenture (N3)
05.2019 - 01.2021

Vice President, Sales Enablement (Corporate)

IBM
03.2018 - 04.2019

Vice President, Industry & Mid-Market Marketing (Global Markets)

IBM
02.2015 - 03.2018

Director, Enterprise Marketing (Sales & Distribution)

IBM
09.2013 - 02.2015

Director, Product Launches & Digital Marketing (Systems Group)

IBM
02.2011 - 09.2013

Senior Manager, Marketing Programs (Systems Group)

IBM
10.2006 - 02.2011

WW Manager, Digital Marketing (Systems Group)

IBM
12.2002 - 10.2006

BA - Marketing & Corporate Communications

Marist University

Advanced Marketing Management -

Duke University

IBM Executive School -

IBM Corporate Learning & Development
William Stolpe