BILL TURNER
FAIRLIFE, LLC
Poughkeepsie,NY
32
years of professional experience
Dynamic commercial executive with 30+ years of experience driving revenue growth, customer development, franchise performance, and strategic partnerships across the Coca-Cola system. Proven track record leading national sales organizations, scaling businesses, developing high-performing teams, and delivering sustainable growth across retail channels.
Work History
HEAD OF CONVENIENCE RETAIL – UNITED STATES
7 Years 6 Months- Lead fairlife's national Convenience Retail business, directing growth strategy, customer development, commercial execution, and Joint Business Planning across major retailers and Coca-Cola system partners.
- Lead a $410M business delivering 12% growth and $74.3M in incremental sales.
- Manage 9M+ annual cases and over $2M in annual commercial investments.
- Expanded distribution across 7-Eleven, Pilot Flying J, Love's Travel Stops, Wawa, Sheetz, Circle K, and EG America.
- Increased UFM 14oz sales to $28.9M (+9%), generating $13.2M in incremental growth.
- Grew Core Power Elite to $14.4M (+24%).
- Improved forecasting, planning, and execution through stronger collaboration with Coca-Cola North America, bottlers, and cross-functional partners.
SENIOR DIRECTOR OF SALES – Northeast
6 Years- Provided executive leadership for franchise management, customer development, bottler relations, and commercial execution throughout the Atlantic Region.
- Joined fairlife when annual retail sales were approximately $500M and helped support growth to a projected $5B enterprise by 2026.
- Led franchise strategy across Coca-Cola Consolidated, Liberty Coca-Cola Beverages, Coca-Cola Beverages Northeast, and ABARTA Coca-Cola Beverages.
- Served as primary liaison between fairlife and Coca-Cola North America leadership.
- Directed customer growth strategies, operating plans, trade investments, and distributor partnerships.
- Transformed the Target business from approximately $3.5M to more than $72M, delivering an 83% CAGR.
- Established Target as one of fairlife's largest and most strategic retail partnerships through expanded distribution, merchandising, and visibility.
- Led growth initiatives across Target, Wegmans, Wakefern, Giant Eagle, Market Basket, Shaw's, Tops Markets, and Price Chopper, Wawa, Sheetz, EG, Global, QC, Stewarts.
- Developed and promoted high-performing sales talent while fostering a culture of accountability and execution.
ACCOUNT EXECUTIVE II
3 Years- Led strategic regional and national customer relationships, delivering volume, revenue, and market share growth through customer-focused commercial planning and execution.
KEY ACCOUNT DEVELOPMENT MANAGER
5 Years- Managed key retail partnerships and business plans across multiple channels, consistently exceeding growth objectives and expanding customer relationships.
DISTRICT MANAGER
7 Years- Led sales and merchandising teams across multiple territories, driving execution excellence, talent development, and sustained revenue growth.
LEADERSHIP ROLES
7 Years- Progressed through leadership positions of increasing responsibility across customer development, sales operations, and market execution.
ACCOUNT MANAGER
2 Years- Managed key customer accounts and retail execution initiatives while consistently delivering volume growth and customer satisfaction objectives.
Education
Bachelor of Science - Business Administration
Skills
Convenience Retail Leadership
National Sales Leadership
Franchise Management
Customer Development
Bottler Relations
Revenue Growth Management
Joint Business Planning
Commercial Strategy
National Accounts
Trade Investment Strategy
Strategic Planning
Category Management
Executive Relationship Management
Organizational Development
Talent Development
Change Leadership
EXECUTIVE HIGHLIGHTS
- Lead fairlife's $410M U.S. Convenience Retail business and 9M+ annual cases.
- Delivered 12% growth and $74.3M in incremental sales.
- Helped scale fairlife from $500M to a projected $5B enterprise.
- Grew Target from $3.5M to $72M+, generating an 83% CAGR.
- Led franchise partnerships across four major Coca-Cola bottlers.
- Trusted advisor to Coca-Cola North America leadership, bottler executives, and key retail customers.
- Developed and promoted high-performing sales leaders throughout a 30-year career.
Timeline
HEAD OF CONVENIENCE RETAIL – UNITED STATES
FAIRLIFE, LLC
01.2019 - CurrentRead More
SENIOR DIRECTOR OF SALES – Northeast
FAIRLIFE, LLC
01.2019 - 01.2025Read More
ACCOUNT EXECUTIVE II
COCA-COLA REFRESHMENTS
01.2016 - 01.2019Read More
KEY ACCOUNT DEVELOPMENT MANAGER
COCA-COLA REFRESHMENTS
01.2011 - 01.2016Read More
DISTRICT MANAGER
COCA-COLA REFRESHMENTS
01.2004 - 01.2011Read More
LEADERSHIP ROLES
COCA-COLA ENTERPRISES
01.1997 - 01.2004Read More
ACCOUNT MANAGER
COCA-COLA ENTERPRISES
01.1995 - 01.1997Read More
Delaware Valley University
Bachelor of Science from Business Administration
Read More