Bill Tuttle
8 Snyderwoods Ct, Buffalo,NY
Summary
Results-driven Senior Director with extensive experience in managing large teams and implementing effective strategies. Proven track record in driving operational efficiency and enhancing cross-departmental collaboration, leveraging strong product creation acumen and strategic leadership to achieve transformative outcomes.
Overview
21
21
years of professional experience
Work History
Sr. Director, Product Development
New Era Cap, LLC
Buffalo, NY
03.2022 - 02.2025
- Crafted and implemented strategic go-to-market plans, on-trend design solutions, and innovative new products, boosting North American revenue from $600M to $900M in three years.
- Directed diverse Product Development division of 60+ nationwide employees, encompassing Product Merchandising, Product Management, Product Design, and Product Operations teams.
- Worked alongside executive leadership to shape strategic plans, evaluate performance data, and align product development goals with the company vision.
- Fostered culture of innovation and market expansion through diligent trend analysis, resulting in significant increases in new and diverse headwear shapes and styles.
- Relentlessly spearheaded the development and launch of all new products and licenses for Direct-to-Consumer, Lifestyle, Sporting Goods, and In-Venue distribution channels.
- Built relationships with key account partners such as Lids, Fanatics, Dick's Sporting Goods, Foot Locker Inc., etc., to foster collaboration and grow market share.
- Participated in a specialized team to assess and merge 47 Brand into the parent organization post-2024 acquisition.
- Represented the brand at industry events, conferences, and public meetings, and regularly presented new products and processes at company-wide brand summits.
- Developed and showcased new product design concepts and retail sales strategies to consumer product leadership teams at Major League Baseball, National Football League, National Basketball Association, United States Olympic Committee, Professional Golfers' Association, etc.
- Oversaw high-impact collaboration initiatives with renowned brands to enhance brand footprint (Adidas, Gucci, Ralph Lauren, Oakley, Paper Planes, Fear of God, Alpha Industries, Off White, etc.).
- Headed expert teams to conduct multiple annual consumer insights evaluations across the country to understand consumer behavior, brand affinity, and product preferences.
- Partnered with Global Sourcing and Production teams to expand product execution capabilities and increase profit margins.
- Continuously assessed organizational infrastructure, recommending changes as needed in order to maximize market opportunities and employee talent.
- Oversaw budget, travel, expenditures and ensured fiscal responsibility was maintained throughout the year.
Director, Product Development
New Era Cap, LLC
Buffalo, NY
12.2020 - 02.2022
- Collaborated with an extremely condensed, cross-functional team of North American leadership to address business and supply chain challenges during peak pandemic disruptions and company furloughs.
- Directed specialized product team to prioritize high-impact, high-profit projects during the pandemic.
- Spearheaded go-to-market actions that capitalized on headwear trends, and propelled growth from significant pandemic losses to record North America revenues.
- Led design teams in the execution of all officially licensed headwear worn on-field by Major League Baseball, Minor League Baseball, National Football League, and National Basketball Association players, coaches, and staff.
- Contributed to creating and implementing marketing strategies aimed at boosting sell-in and sell-through of on-field products.
- Executed full-spectrum management of biannual seasonal programs focused on product storytelling and collection-based designs.
- Implemented new product lifecycle management (PLM) technologies to streamline processes and enhance productivity.
- Devised robust data analysis methods to streamline product line planning and business forecasting.
- Crafted presentations, compiled key metrics, and developed executive summaries for board meetings.
- Partnered with staff to create professional development plans to support personal and business growth.
Director, Merchandising
New Era Cap, LLC
Buffalo, NY
09.2017 - 11.2020
Sr. Manager, Headwear Merchandising
New Era Cap. LLC
Buffalo, NY
12.2014 - 08.2017
Manager, Headwear Merchandising
New Era Cap, LLC
Buffalo, NY
01.2011 - 11.2014
Lead Product Designer
New Era Cap, LLC
Buffalo, NY
01.2008 - 12.2010
Assistant Product Designer
New Era Cap, LLC
Buffalo, NY
12.2003 - 12.2007
Education
Bachelor of Arts - Graphic Design
Alfred University
Alfred, NYSkills
- Product Development Proficiency
- Market Strategy Formulation
- Coordinated Strategic Market Launches
- Creative Product Solutions
- Performance Data Analysis
- Microsoft PowerPoint, Excel & Teams (Advanced)
- Adobe Creative Suite (Advanced)
- Product Lifecycle Management systems
Affiliations
Amherst Girls Softball League member and coach
St. Benedict School Softball coach
St. Benedict School Swim coach
St. Benedict School HSA & Events volunteer
Accomplishments
2014 New Era David C. Koch Award (most valuable employee)
References
References available upon request.
Timeline
Sr. Director, Product Development
New Era Cap, LLC
03.2022 - 02.2025
Director, Product Development
New Era Cap, LLC
12.2020 - 02.2022
Director, Merchandising
New Era Cap, LLC
09.2017 - 11.2020
Sr. Manager, Headwear Merchandising
New Era Cap. LLC
12.2014 - 08.2017
Manager, Headwear Merchandising
New Era Cap, LLC
01.2011 - 11.2014
Lead Product Designer
New Era Cap, LLC
01.2008 - 12.2010
Assistant Product Designer
New Era Cap, LLC
12.2003 - 12.2007
Bachelor of Arts - Graphic Design
Alfred University
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