Billi Alderson
Northumberland,PA
Summary
Driven Marketing Specialist with a proven track record at 7 Mountains Media, enhancing brand visibility and driving revenue growth through strategic campaign development and digital, creative and radio marketing. Expert in analytics and SEO, coupled with strong interpersonal communication skills, I've successfully managed cross-departmental collaborations and leveraged data to fine-tune marketing strategies, significantly boosting lead generation, sales performance and recruitment.
Overview
12
12
years of professional experience
Work History
Marketing Specialist
7 Mountains Media
07.2020 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Monitored social media questions and comments and appropriately responded.
- Designed and implemented advertising and public relations activities.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Supervised marketing budget allocation, ensuring efficient use of funds across various initiatives.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Spearheaded successful rebranding efforts, aligning company messaging with target audience preferences.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
Merchandise Manager
Limited Brands Inc. AKA Victoria's Secret
04.2012 - 04.2020
- Boosted sales performance by effectively managing merchandise assortments and inventory levels.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
- Enhanced visual presentation of products, driving customer engagement and boosting sales conversion rates.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
- Reviewed customer feedback to identify trends and improve product selection.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Maintained updated product knowledge to successfully educate and advise customers.
Education
High School Diploma -
Bloomsburg University
Bloomsburg, PA06.1996
Skills
- Social Media Management
- Digital Marketing
- Customer research
- Analytics and SEO
- Sales expertise
- Time Management
- Campaign Development
- Conversion Rate Optimization
- Sales Strategies
- Client Needs Assessment
- Mobile marketing
- Customer Demographics
- Strategic Planning
- Scheduling
- Sales funnel management
- Interpersonal Communication
I'm currently the Community Outreach Coordinator for Magical Memories
Magical Memories is a LOCAL non profit organization that helps Critically & Terminally Ill children as well as those that have suffered from Adverse Life Events. We help to provide, clothing, food, medical devices, gas cards, hotel stays, funeral expenses etc. to children and their families. These families are overwhelmed with the their children's illness and/or adverse life event IE house fire and we as an organization help to elevate some of the financial burden. My role as the Community Outreach Coordinator is to speak to local organizations, businesses and non profits about who we are , what we do and who we do it for and ultimately ask for their support in form of a monetary donation.
Timeline
Marketing Specialist
7 Mountains Media
07.2020 - Current
Merchandise Manager
Limited Brands Inc. AKA Victoria's Secret
04.2012 - 04.2020
High School Diploma -
Bloomsburg University
Similar Profiles
Erin DialErin Dial
Director of Project Management at Seven Mountains Media CreativeDirector of Project Management at Seven Mountains Media Creative
Jennifer MatthewsJennifer Matthews
Operations Manager at 7 Mile Media - Marketing AgencyOperations Manager at 7 Mile Media - Marketing Agency
TORI MCARTHURTORI MCARTHUR
News Producer at KIRO 7 Television, Cox Media GroupNews Producer at KIRO 7 Television, Cox Media Group