Summary
Overview
Work History
Skills
Affiliations
My Why
My Mission
Timeline
Generic

Billy Moses

Plainview,TX

Summary

Skilled Chief Marketing Officer with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects. Top-notch communicator and multitasker with a proactive and resourceful approach. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Overview

6
6
years of professional experience

Work History

Chief Marketing Officer

Monte Nido & Affiliates
Miami, FL
06.2023 - Current
  • Mentored marketing personnel on best practices and protocols to maximize productivity.
  • Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
  • Monitored competitors' activities in order to identify new opportunities or threats in the marketplace.
  • Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
  • Developed new initiatives and partnerships with business and community leaders to reach business objectives.
  • Led cross-functional teams to develop innovative solutions for complex challenges in the marketplace.
  • Assessed strengthened and weaknesses of brands to develop strategic competitive analysis and determine plans.
  • Established department-wide methodologies and procedures for conducting research and new channel development.
  • Cultivated and deepened partnerships with businesses, media firms and C-level executives.
  • Defined and executed long term brand strategy and positioning for multiple products across all channels.

Executive Marketing Director

American Addiction Centers
Brentwood, TN
01.2021 - 06.2023
  • Monitored industry trends and news sources to stay abreast of changes that could affect the company's overall strategy.
  • Created effective promotional campaigns to drive customer acquisition and retention.
  • Developed and implemented comprehensive, integrated marketing strategies to increase brand awareness and market share.
  • Led a team of 15+ marketers responsible for developing creative concepts and executing multi-channel campaigns across various platforms.
  • Spearheaded efforts to build relationships with key influencers within target markets.
  • Established metrics to measure success of all marketing initiatives and reported findings at regular intervals.
  • Managed digital marketing activities such as email campaigns, website content optimization, SEO and SEM initiatives, social media presence.
  • Identified new business opportunities through strategic partnerships with other organizations.

Sales Director, Business Development

Banyan Treatment Center
Pompano Beach, FL
01.2018 - 12.2020
  • Built relationships with clients, partners and vendors to facilitate successful partnerships.
  • Developed and implemented strategies to increase customer base and revenue growth.
  • Collaborated with sales team members to identify target markets and develop sales strategies.
  • Participated in meetings with senior executives to discuss strategic objectives related to business development initiatives.
  • Handled client accounts through entire lifecycle, executing contracts, providing customer service, and advising on methods for maximizing return from services provided.
  • Implemented changes based on customer feedback received from surveys or focus groups.
  • Created presentations on the company's services, products, pricing plans and marketing campaigns.
  • Assisted in the planning and implementation of marketing campaigns using various channels such as print media, digital platforms.
  • Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations.

Skills

  • Digital Marketing
  • Creative Design Management
  • Product Launches
  • Talent Acquisition
  • Portfolio Growth
  • Online Advertising
  • Social Media Marketing
  • Multimedia Communications
  • Business Development
  • Brand Awareness
  • Senior Management Mentoring
  • E-Commerce Strategies
  • Direct Email Marketing
  • Creative Direction
  • Strategic Planning
  • Motivational and Inspirational
  • Decision-Making
  • Analytical Thinking
  • Revenue Generation
  • Corporate Communications
  • Promotional Campaigns
  • Relationship Building
  • Partnership Development
  • Strong Work Ethic
  • Content Strategy

Affiliations

  • baseball
  • running
  • weightlifting
  • quality family time
  • movies

My Why

Embarking on my healing journey has been transformative, teaching me the profound impact of understanding our thoughts, emotions, and the serenity that comes with peace. This experience has not only reshaped my life but has ignited a fervent desire within me to spread this joy to others. For much of my existence, I grappled with the shadows of depression, a battle that though arduous, has led me to a place of strength and empathy. Now, with a heart full of passion for the behavioral health space, I feel an unwavering commitment to share my journey and insights. It is my daily mission to bring value to others, offering a beacon of hope and a testament to the power of healing. Through my story, I aim to inspire, to create a space where empathy flourishes, and to encourage others to embark on their own journey towards happiness and peace.

My Mission

  • My life's mission is to be a beacon of hope and inspiration for others, guiding them through their darkest moments towards a path of resilience and triumph. I firmly believe that once we navigate our own storms and emerge as overcomers, it becomes not just an opportunity but a profound responsibility to illuminate the way for others. By sharing our light, we not only reveal the boundless possibilities that life offers but also empower those around us to believe in their ability to overcome challenges. In doing so, we create a ripple effect of motivation, encouraging everyone to persevere against all odds. It is through this shared journey of overcoming and shining brightly that we can truly inspire change and foster a world where everyone feels empowered to reach their fullest potential.

Timeline

Chief Marketing Officer

Monte Nido & Affiliates
06.2023 - Current

Executive Marketing Director

American Addiction Centers
01.2021 - 06.2023

Sales Director, Business Development

Banyan Treatment Center
01.2018 - 12.2020

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Billy Moses