Billy Surratt
Yadkinville,NC
Summary
Results-oriented Sales Manager aiming to secure leadership role, drawing on deep passion and extensive experience in DSD, grocery wholesale, and retail, alongside outstanding customer service capabilities.
Overview
23
23
years of professional experience
Work History
Commercial Sales Representative
Parrish Tire Company
Winston-Salem, North Carolina
11.2023 - Current
- Cultivated relationships with clients to understand their tire needs and preferences.
- Managed inventory levels to ensure adequate stock for customer demand and sales events.
- Delivered exceptional customer service through timely responses and follow-ups on inquiries.
- Developed and implemented strategies to increase sales revenue.
- Researched and qualified businesses to identify leads.
- Participated in training sessions to stay up-to-date on industry trends.
- Collaborated with warehouse employees to fulfill orders and communicate customers' special requests.
Market Sales Leader
Bimbo Bakeries USA
Kernersville, NC
03.2018 - 07.2023
- Manage results for 15 DSD vendor routes that are operated by independent business partners, with an annual revenue of $13 million dollars
- Major brands include Sara Lee
- Ball Park, Entenmann’s, Thomas, Arnold, Takis, Bimbo and Marinela
- Customers include Walmart, Food Lion, Harris Teeter, Publix, Lowes Foods, Target, Sam’s Club
- Costco, Schools, Dairio, Legends at Winston Salem Dash, and other small restaurants
- Lead and influence frontline associates to achieve people growth, sales growth, market share, freshness objectives, customer relations, and a safe working environment
- Communicate weekly sales plans to ensure customer needs are met in an efficient manner
- Forecast and review all products that are ordered and delivered for store specific sales and display needs
- Reset captain for sweet baked goods and commercial breads
- Worked closely with other vendor partners to set and maintain planograms.
Independent Business Operator
Snyder’s
Elkin, NC
09.2016 - 03.2018
- Provide and maintain a high level of service to 36 accounts
- Control product levels to optimize sales, reduce shrink, and maintain planogram integrity
- Partner with store management to plan and execute promotional displays for weekly, seasonal, and/or weather-related events
- Increased route sales and distribution by 22% in the first year of operation.
Store Manager
Food Lion, LLC
Salisbury, NC
09.2002 - 09.2016
- Effectively recruit, hire, and develop department managers and all other personnel
- Manage multiple teams of 50 or more associates
- Responsible for increasing same store sales and maintaining total store budget with an average annual revenue of $12 million dollars.
Education
High School Diploma -
North Surry High School
Mount Airy, NC06.1992
Skills
- Customer relationship management
- Community involvement
- Inventory control
- Market analysis
- Team leadership
- Planogram compliance
- Effective communication
- Problem solving
- Training and coaching
- Time management
- Conflict resolution
- Sales reporting
- Microsoft Teams, word, excel, powerpoint, Margin Minder, Salesforce, Outlook
References
- Wendy Jones Yadkinville, NC 336-407-5602
- Tim Beasley King, NC 336-747-0152
- Dr. Dexter Street OD Mount Airy, NC 336-786-8828
Timeline
Commercial Sales Representative
Parrish Tire Company
11.2023 - Current
Market Sales Leader
Bimbo Bakeries USA
03.2018 - 07.2023
Independent Business Operator
Snyder’s
09.2016 - 03.2018
Store Manager
Food Lion, LLC
09.2002 - 09.2016
High School Diploma -
North Surry High School
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