Intern
Alibaba Group
07.2022 - 09.2022
- Collected data of Taobao, Douyin and Kuaishou live streaming e-commerce platforms, understood their delivery framework, clarified the status quo of live streaming e-commerce industry, and combined with the digital background, compared and analyzed the impact of the number of audience users on the activity of live broadcasting rooms and product sales, predicted the development trend of live streaming e-commerce, and wrote relevant reports
- Investigate the community e-commerce market, deconstruct its business model, analyze it from the aspects of development trend, audience group, product type, etc., clarify its business characteristics and scene positioning, summarize the existing shortcomings of community e-commerce, propose corresponding solutions, and formulate future development plans for it
- Compare and analyze the differences between new community group buying and traditional community group buying, summarize the advantages and disadvantages of new community group buying, and put forward optimization suggestions for its shortcomings
- Analyze the strategy of Taocaicai to create direct production of agricultural products - direct connection between farmers and consumers, the method of using Alibaba's ecological empowerment to help small stores improve quality and efficiency, and analyze the advantages of Taocaicai to do e-commerce from the perspective of user demand and purchasing power, and identify the main factors affecting the generation of community e-commerce
- Collect and sort out the relevant data of "community fresh", analyze and summarize the existing contradictions of "community fresh", and predict its future development mode
