Over 7+ years experiencing in project management for clients in E-Commerce, Wholesale, Retail, and OEM industry. Expertise in communication, crisis management, profit analysis, and marketing plans. Strong understanding in supply chain management system and EDI language. Strong strategic communications professional with a Master Degree focus on Public Relations/Mass Communication from University of Houston
Overview
14
14
years of professional experience
Work History
Account Manager
Sutong China Tire Resources, Inc
Hockley, TX
09.2016 - Current
Maintaining a solid relationship with existing and new clients
Managing over 15+ key accounts of the company in Ecommerce, Retail, Wholesale and OEM
Assisting sales team develop and execute products strategy, events, as well as marketing and promotional activities for retail and Ecommerce customers (ex
Walmart.com, Lowes.com, Home Depot.com and etc)
Gaining a 10% year-over-year sales increase since 2020
Revamped the inventory forecast plan, exceeding project objectives with a 20% cost reduction
Conducted profit analysis for a $20M annual retail project, resulting in a remarkable 16% improvement in profit margins
Develop and implement new project for a $70M annual sales OEM customer, includes product development, specification consulting/suggestion, pricing analysis, cost negotiation with vendors
Assisting customers’ engineering team for product development, testing requirements, and warranty returns
Managed supply chain activities including sourcing, order status report, and seasonality demand forecast
Communicated with global vendors and managed buy-in timeline, as well as sourcing based on customer’s request and duty/tariff policy
Maintained quarterly supply plans in line with program financial objectives
Interpreted EDI message into practical team action plan
Assist with trade shows and promotional events
Track competitors’ activities with key press and propose counter-actions as necessary.
Graduate Research Assistant
University of Houston
Houston, TX
02.2015 - 09.2015
Designed and produced brochures, flyers, postcards, and banners that resulted in increased participation of focus groups
Distributed questionnaires to focus group, and set up interviews with community leaders
Analyzed data from surveys and interviews, and create monthly report
Conducted interview reports for professor.
Entrepreneurial Communication Consultant
University of Houston’s Entrepreneurial Collaboration Course
Houston, TX
05.2014 - 12.2014
Created company literature and other forms of communication, as well as marketing and promotional materials, both print and electronic
Developed PR and social media campaigns and conducted extensive media outreach
Created and delivered press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
Provided media training for executives
Created and implemented publicity/press relations plan to generate awareness for clients
Developed crisis management and communication plans.
PR Assistant (Internship)
Coreveillance
Houston, TX
06.2012 - 08.2012
Responsible for Daily Operations of Business
Maintained both Accounts Payable and Accounts Receivable for company
Maintained internal and external accounts by providing exceptional customer service and clerical support
Write employee Bios and update blogs for company's website
Assist with manage all the company's social media website.
Senior Editor
Beijing Weekly Magazine
Beijing, China
01.2011 - 10.2011
Translated articles to Chinese from different fashion magazines, like Vogue, GQ, Maria Claire etc
Joined as an junior editor and was promoted to senior editor within one month
Independently supervised the overall production work including outdoor and indoor shoots, local event coverage, and edits for a variety of assigned shows
Efficiently conducted interviews of socialites and celebrities, such as Jimmy Lin, Jacky Chen, Linna Gong, Karene Mok, and other famous celebrities in China
Assisted in research and data collection for fashion content development
Produced promotional videos and radio commercials – recruiting talents, writing scripts, directing and editing videos
Coordinated photo shoots.
Media Intern
Zibo Broadcast and Television Administration
Zibo, China
05.2010 - 08.2010
Interviewed and coordinated studio activities of contestants
Managed contestants and arrange call-backs
Briefed contestants on studio procedures, and reviewed rules of show
Made schedules, shot lists, logs and other paperwork for post-production
Coached contestants on on-screen appearance and behavior.
Education
College - Drama Literature
The National Academy of Chinese Theatre Arts
Graduate School - Public Relations
University of Houston
Skills
Proficient with SEO, social media, website and content management systems
Proficient with ERP system and EDI
Qualitative research
Crisis management
Project Management
Sourcing
Inventory Planning
Sales Analysis
Languages
English
Chinese (Mandarin)
References
Available upon request
Timeline
Account Manager
Sutong China Tire Resources, Inc
09.2016 - Current
Graduate Research Assistant
University of Houston
02.2015 - 09.2015
Entrepreneurial Communication Consultant
University of Houston’s Entrepreneurial Collaboration Course
Operation Supervisor (promoted in Apr 2022) at Snow Hong Kong Development (FMCG, Brand of Heineken, Group of China Resources Beer)Operation Supervisor (promoted in Apr 2022) at Snow Hong Kong Development (FMCG, Brand of Heineken, Group of China Resources Beer)