Bipul Upreti

Leading as the Country Manager of Ethnic Business USA at Tata Consumer Products, I orchestrate the sales and marketing strategy, distributor management, manage P & L and A&P marketing initiatives for our diverse range of consumer goods for United States.

My expertise lies in driving comprehensive solutions that align with market trends and ensure the sustained success of our products in the dynamic U.S. market.

Led end-to-end category management involving planogram creation, category space optimization, retail pricing and assortment planning for all product categories across more than 2000+ retail member stores. Utilized market research alongside AC Nielsen/IRI and Scan syndicated data to derive actionable insights, driving superior sales performance. Developed and implemented performance metrics to achieve brand volume, market share, and profit objectives. Additionally, maintained and provided insightful data through dashboards for both internal and external stakeholders, ensuring transparency and informed decision-making.

Developed and implemented comprehensive Digital Sales transformation strategy nationally for Marico Ltd that aligned with the overall business objectives, latest technology landscape customer insights, and competitive landscape. Led the adoption of Cloud DMC across the organization with coordinating closely with more than 1000 distributors.

Managing the end to end business category for the largest group of national accounts like Future Retail and ABRL( More) etc. spanning across Modern Trade, Pharmacy and Beauty channel.

Responsible for driving business growths along with topline and bottomline deliverables with the help of Nielsen Category Data by influencing Customer Decision Tree and Purchase Decision Hierarchy using planogram strategies with an annual revenue of~ US$ 2 Million.

Developed pricing strategies to maximize category profitability while remaining competitive in the market allowed me to grow the business at 20% annually. Collaborated with marketing and sales teams to plan and execute effective promotional activities that drive category sales.

Responsible for the South India business for Marico for Modern Trade and E-Commerce spanning across 7 states with team of 7 junior managers.

Handling a business of close to US$ 1.5 Million annual revenue.

Won the best sales manager award pan India , delivering the highest growth(>25% annually) across depots.

Handling the sales, distribution and operations of Coca-Cola products in Patna Bihar.

Leading a team of 5 sales team leaders, 1 channel executive, 1 capability executive and 37 Market Developers to manage 9000 outlets across the territory contributing to an annual revenue of US$ 1 Million.

Grew the general trade business @~14%, one of the highest growing general trade territories for that year.

Underwent cross functional training as part of the Golden Threshold performance for leadership development in Sales, Finance, Production, Supply Chain and HR verticals.