Birgit Brunkhorst

• Summary:
  Strategic leader in global physician education and internal training for Transcatheter Mitral and Tricuspid Therapies (TMTT), including PASCAL and EVOQUE platforms. Spearheaded the development and execution of scalable, compliant training programs to support global expansion and ensure optimal clinical outcomes while managing cross-functional communication and budget oversight. Collaborated cross-functionally to align training initiatives with commercial launch strategies and regional market needs.

Key Responsibilities:

• Led the design and implementation of global physician training programs for PASCAL and EVOQUE therapies, supporting commercial launches and market expansion.
• Developed and maintained training curricula aligned with regulatory standards, SOPs, and clinical best practices.
• Partnered with Key Opinion Leaders (KOLs), regional sales teams, and clinical specialists to deliver high-impact, hands-on and virtual education experiences.
• Assessed physician and field team competencies, tailoring educational content to address skill gaps and enhance procedural proficiency.
• Measured training effectiveness through feedback mechanisms, post-training evaluations, and performance metrics to drive continuous improvement.
• Collaborated with cross-functional stakeholders to align training with strategic business objectives and ensure consistency across regions
• Supported new site development and onboarding for TMTT programs globally.

• Designed and executed comprehensive education programs for healthcare professionals and internal teams, enhancing clinical competencies and product adoption.
• Collaborated cross-functionally with Sales, Marketing, and Medical Affairs to align training initiatives with strategic business goals.
• Managed logistics for national and international educational events, including venue coordination, travel arrangements, and vendor management.
• Developed and routed educational content through regulatory and legal review systems, ensuring compliance and timely delivery.
• Oversaw budget planning and expense reporting, maintaining fiscal responsibility and transparency.
• Created performance dashboards and quarterly reports to measure program effectiveness and drive continuous improvement.
• Provided expert clinical support during transcatheter mitral and tricuspid procedures, ensuring optimal outcomes with the PASCAL Precision System.
• Delivered hands-on training and certification for physicians and hospital staff, fostering proficiency in device handling and procedural techniques.
• Developed and updated educational materials and in-service programs tailored to clinical needs and regulatory standards.
• Partnered with cross-functional teams to identify training gaps and implement targeted educational strategies.
• Acted as a subject matter expert, offering real-time procedural guidance and post-procedure support to clinical teams.
• Ensured compliance with clinical trial protocols and internal SOPs, contributing to high-quality data collection and patient safety.

• Guided strategic initiatives to enhance organizational effectiveness and drive growth.
• Collaborated with cross-functional teams to develop policies improving operational efficiency.
• Spearheaded the end-to-end development of digital medical education products, aligning content strategy with market needs and business goals.
• Led a multidisciplinary team of medical experts, instructional designers, and multimedia producers to create high-quality, evidence-based educational content for healthcare professionals worldwide.
• Oversaw product roadmaps from ideation to launch, ensuring timely delivery, budget adherence, and continuous improvement based on user feedback and analytics.
• Ensured all educational content met international medical standards and supported accreditation requirements for CME/CPD.

• Bridging clinical expertise with strategic marketing to drive product adoption and engagement across healthcare stakeholders.
• Develop and implement clinical marketing and adoption plans across regions
• Drive engagement strategies for Key Opinion Leaders (KOLs)
• Organize and support Clinical Advisory Boards at regional and country levels.
• Maintain and manage the KOL database and engagement processes.
• Translate clinical evidence into compelling marketing and sales tools.
• Work closely with product marketing managers, medical affairs, and global marketing teams.
• Partner with clinical research teams to develop impactful marketing programs.
• Collaborate with sales teams to strengthen value communication competencies.
• Developed and implemented comprehensive training programs for healthcare professionals.
• Support professional development partnerships and therapy adoption initiatives.
• Lead internal educational programs to enhance clinical marketing knowledge among product managers and sales teams.
• Managed project timelines and resources to ensure timely execution of educational projects.
• Engage with professional bodies and industry stakeholders.
• Promote Siemens Healthineers’ clinical leadership at congresses and events.