Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
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B.j. Letcher

Phoenix,AZ

Summary

Elite-level basketball coach, trainer, and program director with over 20 years of experience in player development, recruiting, and program building. Proven track record in coaching athletes from youth to the NBA, scouting international talent, and developing championship-winning programs.

Currently the Head Coach at Justice University, where I built a conference-winning college program, and Director & Founder of AZ Unity Nike EYBL, one of the nation’s top club basketball programs. Former owner of 360 Training, founder of Arizona Aces & Zone 6 Basketball, and Assistant Coach at Scottsdale Community College. Experienced in NIL negotiations, NBA pre-draft training, fundraising, and program operations.

Overview

21
21
years of professional experience

Work History

Head Coach

Justice University
Chandler, Arizona
08.2021 - Current

• Founded and built the Justice University basketball program, now a well-known NAIA & NCCAA competitor.

• Expanded the program to 50+ players, establishing a foundation for sustained success.

• Two-time Southwest State Conference Champion (2023, 2025).

• Two-time Southwest State Coach of the Year (2023, 2025).

• Led the team to an NCCAA Tournament appearance (2025) and a 7th place national finish.

• Compiled an 82-47 record (.636 winning percentage) over four seasons.

• Developed a top-tier recruiting pipeline, bringing in elite talent to sustain program success.

Director & Founder

As Unity Nike EYBL Organization
Phoenix, AZ
08.2020 - Current

• Established AZ Unity as one of the nation’s premier club basketball programs.

• Developed 30+ ESPN Top 100 players and 15 in the Top 20 within four years.

• Built a strong recruiting pipeline across the U.S., Canada, Africa, and Australia.

• Players have been recruited by all Power 5 conferences and signed with top college programs.

• Guided players through NIL negotiations, helping them secure endorsements.

• Secured over $100,000 in fundraising to support program growth and player development.

• Notable Players Coached:

• Nait George – Georgia Tech

• Marcus Wilson – Washington State

• Jovan Milicevic – New Mexico

• Souare Ibrahim – Georgia Tech

• David Thokbar – San Diego State

Owner & Lead Trainer

360 Training
Scottsdale, Arizona
04.2008 - 06.2025

• Founded and managed one of Arizona’s top basketball training facilities.

• Employed and trained some of the most well-known basketball trainers in Arizona.

• Created and managed gym and training schedules, overseeing structured player development programs.

• Trained thousands of athletes, raising the level of basketball talent in Arizona.

• Worked with NBA agencies One Legacy and Klutch Sports, providing pre-draft training.

• Handled all NBA pre-draft camps for One Legacy (2021–2023).

• Notable Professional Players Trained:

• Dillon Brooks – Houston Rockets

• Jamal Murray – Denver Nuggets

• Kyle Alexander – Former NBA, now overseas

• Jamal Cain – Miami Heat

• Thon Maker – Former NBA, now overseas

• Makor Maker – NBA prospect

• Kenny Lofton Jr. – Memphis Grizzlies

• Paul Watson – Former NBA, now overseas

• Marial Shayok – Former NBA, now overseas

• Jericho Sims – New York Knicks

Founder & Director

Arizona Aces & Zone 6 Basketball
Scottsdale , Arizona
04.2004 - 04.2019

• Built one of the largest club basketball programs in Arizona, with teams from 9U–17U (boys & girls).

• Trained and developed some of Arizona’s top athletes over 15 years.

• Fostered strong relationships with coaches, sponsors, and organizations to support player development.

• Managed the budget and operational logistics of a large-scale club program.

• Promoted athlete development both on and off the court through mentorship and training.

• Recruited and mentored many players, helping them reach the next level.

• Established and managed a highly competitive AAU basketball program.

• Oversaw team operations, coaching staff, and player development to ensure long-term success.

Assistant Coach

Scottsdale Community College
Scottsdale, Arizona
08.2015 - 05.2017

Scottsdale Community College | 2015–2017

• Scouted opponents and analyzed game film to develop strategic game plans.

• Provided individual and group instruction, focusing on player skill development.

• Facilitated strength and conditioning programs to enhance athletic performance.

• Motivated and mentored athletes to excel both on and off the court.

Education

Bachelor of Arts - International Business

Justice University
Chandler, AZ
05-2024

Central Washington University
Ellensburg, WA
01-2002

Eastern Washington University
Cheney, WA
01-2001

Associate of Arts -

Olympic College
Bremerton, WA
06-2000

Skills

Elite Player Development (Youth to NBA)

Scouting & Recruiting Strategy

NBA Pre-Draft Training & Development

Game Planning & Film Analysis

NIL Negotiations & Compliance

Program & Business Development

Leadership & Team Management

Fundraising & Sponsorships

Accomplishments

• Coached and developed players who advanced to Division I, professional leagues, and the NBA.

• Built and sustained four elite-level basketball programs at the collegiate, club, and training facility levels.

• Recognized for outstanding leadership, recruiting strategy, and player development expertise.

• Established international scouting connections, creating a global talent pipeline.

• Successfully negotiated NIL deals and helped players transition to the next level.

References

References available upon request.

Timeline

Head Coach

Justice University
08.2021 - Current

Director & Founder

As Unity Nike EYBL Organization
08.2020 - Current

Assistant Coach

Scottsdale Community College
08.2015 - 05.2017

Owner & Lead Trainer

360 Training
04.2008 - 06.2025

Founder & Director

Arizona Aces & Zone 6 Basketball
04.2004 - 04.2019

Bachelor of Arts - International Business

Justice University

Central Washington University

Eastern Washington University

Associate of Arts -

Olympic College
B.j. Letcher