BLAIR GREGG
JACKSONVILLE,FL
Summary
Dynamic marketing communications professional with diverse experience in driving brand awareness and engagement. Proven ability to develop and execute strategic marketing plans and creative campaigns. Strong focus on collaboration, adaptability to dynamic environments, and delivering measurable results. Skilled in campaign development, agency management, copywriting/editing and creative thinking.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Communications Manager
Pilot Corporation
05.2025 - Current
- Develops integrated marketing communication strategies to enhance brand visibility and consumer engagement.
- Leads cross-functional teams to execute promotional campaigns, optimizing resource allocation and timelines.
- Enhances internal communication processes, fostering collaboration among departments for improved project outcomes.
- Oversees budget management for marketing initiatives, ensuring financial efficiency and accountability in expenditures.
- Mentors junior staff, providing guidance on best practices in marketing communications and professional development.
- Reviews and approves imagery and text to keep communications in line with brand ideals.
- Supports internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
Brand Manager
Pilot Corporation of America
09.2022 - 05.2025
- Oversees the Brand health of major product lines and directs Brand Strategy.
- Helps develop new product ideas based on customer feedback, opportunity gaps, and partnerships, and works with internal teams (Sales, Product, Purchasing, Creative) to bring the product to market.
- Develops and executes marketing campaigns to educate target audiences on product features, benefits and values.
- Manages agency and vendor relationships to ensure projects are on time and within budget.
- Collaborates with cross-functional teams, including Marketing Insights, Product, and Sales, for successful product launches and coordinated marketing efforts.
- Manages budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Leads process development and improvement within Marketing Department to optimize efficiency.
- Developed and executed brand strategies to enhance market presence and customer engagement.
Senior Account Director
Adjective & Co.
10.2018 - 08.2022
- Supervised and managed retainer and project-based accounts for the agency.
- Led the development of Brand Strategy presentations for clients.
- Led process development and improvement, including agency onboarding for tools like Asana and Slack.
- Collaborated with the creative team to ensure the needs of the client were being met.
- Facilitated open lines of communication between creative teams and clients, ensuring projects were delivered on time, within budget, exceeding expectations.
- Participated in new business pitches, including development of presentations and leading the in-person presentation.
Director of Account Management
The Taproot Agency
01.2012 - 09.2018
- Increased client satisfaction by effectively managing accounts and promptly addressing concerns.
- Crafted and presented strategic plans and marketing campaigns to clients.
- Developed strong relationships with key clients, resulting in long-term partnerships and increased revenue.
- Mentored team members, fostering professional growth and enhancing team performance.
- Ensured the timely development and execution of plans, campaigns, and projects to assure timelines and goals were achieved.
- Assisted in Business Development pitches and new client onboarding.
- Developed and fostered strong relationships with client stakeholders.
- Communicated progress of initiatives and normal client operations to internal and external stakeholders.
Development Officer
Florida State University Foundation
06.2010 - 12.2011
- Responsible for securing private support for the FSU College of Social Work, at the major gift level.
- Developed, coordinated and implemented the annual major gift plan for the CSW.
- Established relationships with various constituents resulting in philanthropic giving, maintaining relationships with existing donors, and providing prospect/donor-related assessments of the performance of the College.
- Strategized new donor programs that aligned with major donor passions and the philanthropic priorities of the College.
- Led donor briefings with the Dean and coordinated donor meetings around the country.
Account Manager
Kidd Group
07.2008 - 06.2010
- Managed major brand, website and marketing projects for the agency.
- Managed project management team and oversaw internal processes, including traffic management and project timelines.
- Led project management onboarding and training.
- Helped identify new business opportunities and led pitches to gain new clients.
- Proactively identified potential risks or challenges within accounts, developing contingency plans to mitigate any negative impact on the business relationship or financial outcomes.
Education
BACHELOR OF ARTS - English Literature
Florida State University
05.2006
Skills
- Positive Mindset
- Brand Strategy & Management
- Process Development & Problem Solving
- Cross-Functional Collaboration
- Written & Verbal Communication
- Product Positioning
- Partnership Development
- Campaign Planning
- Relationship-Building
- Presenting
- Sales Strategy
- Media Planning
- Marketing Communications
- Internal Communications
Certification
Asana Ambassador, Certificate of Completion
Timeline
Marketing Communications Manager
Pilot Corporation
05.2025 - Current
Brand Manager
Pilot Corporation of America
09.2022 - 05.2025
Senior Account Director
Adjective & Co.
10.2018 - 08.2022
Director of Account Management
The Taproot Agency
01.2012 - 09.2018
Development Officer
Florida State University Foundation
06.2010 - 12.2011
Account Manager
Kidd Group
07.2008 - 06.2010
BACHELOR OF ARTS - English Literature
Florida State University