Blair Hill
Lithonia,GA
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Brand Manager - Ecommerce and Digital Marketing
Grand Scale Solutions, LLC
01.2023 - Current
- Developed strategic communication and marketing plans.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Market Research
Beats by Dre
05.2024 - 07.2024
- Involved and conducted primary research to understand the return of over-the-ear headphones.
- Expanded territory reach through effective market research and strategic planning.
- Investigating the reasons behind trends, benefiting brands, and near future developments.
- Drove product innovation with thorough market research and competitive analysis.
New Business Specialist
Harlem's Fashion Row
05.2023 - 07.2023
- Role was primarily focused on New Business, Project Management, and Creative Assets.
- Boosted revenue through successful negotiation of contracts and pricing agreements with new clients.
- Increased new business leads by researching and identifying potential clients.
- Developed complete business plans and operational strategies for new and existing business.
Social Media Manager
EEqual
05.2022 - 07.2022
- Designed content that supports corporate objectives and campaign awareness
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Education
Bachelor of Business Administration - Business Management
Morehouse College
Atlanta, GA05.2025
Skills
- Excel Spreadsheet
- Product positioning
- Shopify Expertise
- Sales strategy
- Social Media Strategy
- Graphic Design
- Brand strategy
- Product Management
Activities
- Active in Missionary Outreach work (Restoration of Hope)
- Design & Marketing Strategist for Grand Scale Solutions
- Member of Morehouse Business Association
Certification
- Creation & Branding, Operations, & Supply Chain.
LVMH - June 2023
Timeline
Market Research
Beats by Dre
05.2024 - 07.2024
New Business Specialist
Harlem's Fashion Row
05.2023 - 07.2023
Brand Manager - Ecommerce and Digital Marketing
Grand Scale Solutions, LLC
01.2023 - Current
Social Media Manager
EEqual
05.2022 - 07.2022
Bachelor of Business Administration - Business Management
Morehouse College
- Creation & Branding, Operations, & Supply Chain.
LVMH - June 2023
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