BLAIR RAYNOR

YAHOO CREATIVE STUDIOS (f/k/a RYOT) is Yahoo's custom branded content arm servicing a diverse portfolio of publishers and priority advertising clients.

• Supervised the creative development and production execution of 30+ custom content campaigns driving $20M+ in revenue and measurable business outcomes; efforts led to 50%+ campaign renewals YoY
• Served as interim Executive Producer/Head of Production for 6 months, overseeing in-house production teams to drive performance, incremental revenue and a positive work culture while manager was on mat-leave, July - Dec 2022
• Served as Creative Lead across pre- and post sale deliverables for multi-format video, podcast, interactive custom web, article series, and AR omni-channel campaigns varying in complexity
• Specialized in purpose-driven content tailored to sports, finance, lifestyle, technology, 3D & AR innovation and social impact
• Presale Responsibilities: Conceptualized new creative story approaches and production / promotional / distribution solutions in collaboration with strategists and sales specialists for client pitches; scoped overall series production budgets & timelines; leveraged market knowledge and studied competitive landscape to drive demand and conversation
• Post Sale Responsibilities (Client-facing role): Crafted treatments, casting criteria, scripts, pre production materials and post production plans / oversaw talent procurement and field shoots nationwide; guided and motivated editorial, design and production staff to drive maximum creative impact and engagement against key performance indicators from IO through delivery; implemented critical strategies around production solutions to deliver projects on time and under budget; sourced, onboarded and managed relevant 3P partner vendors and production stakeholders
• Notable Client Partnerships: Toyota, Verizon, Unilever | Degree, PwC, Ford, Saks, Pizza Hut, eBay, P&G, Synchrony Bank, UK Government Cabinet Office, Discover, HBO, Walmart, Made of Millions

Partial credits list below reflects notable documentary-style TV, digital and branded content projects. Dates reflect project length:

YAHOO LIFESTYLE & ENTERTAINMENT | "Inspired By": 15 episodes (Digital Series)

• Oversaw celebrity-driven docu-series from inception through delivery across Yahoo O+O and social platforms
• Wrote compelling articles for corresponding episodes published across Yahoo Lifestyle and distributed across Oath O+O and social platforms
• Notable Contributors: Montel Williams, Ann Romney, Passion Pit, Robert Verdi, Ibtihaj Muhammad, Adam Rippon

SB NATION | PepsiCo: "Game Day Grub Match": 3 episodes (Digital Series)

Host: Kay Adams

• Directed story and talent from control room for live-to-tape branded sports-integrated cooking competition feat. NFL players
• Notable Contributors: Anne Burrell, Josh Capon, Nick Mangold, Greg Jennings, Rashad Jennings

NETFLIX | "Somebody Feed Phil" (Primetime Emmy Nominee 2018 & 2019): 4eps x 60min (Seasons 1 & 2)

Host: Phil Rosenthal

• Oversaw Field/Story/Post for comedic food and travel docu-series filming in Thailand, Vietnam, Denmark and Ireland
• Notable Contributors: Gaggan Anand, Ian Kittichai, Rosio Sanchez, Bjarke Ingels, Darina Allen, Matt Orlando

FOOD NETWORK | "Bakers vs. Fakers": 8eps x 60min (Season 1)

Host: Buddy Valastro

FOOD NETWORK | "Cooks vs. Cons": 26eps x 60min (Seasons 2 & 3)

Host: Geoffrey Zakarian

• Served as department head overseeing team of producers to execute contestant reveal packages nationwide
• Produced, directed & shot contestant reveal packages on-location
• Produced story in control room and in post for live-to-tape competition shoots

TRAVEL CHANNEL | "Rev Runs Around the World": 8eps x 30min (Season 1)

Host: Hip-Hop artist Joe “Rev Run” Simmons & Family

• Oversaw Field/Story/Post for travel series filming in Jamaica, Mexico, Japan, Bali, Hong Kong, Thailand, Iceland and Denmark

TRAVEL CHANNEL | "Food Paradise International": 13eps x 60min (Seasons 1 & 2)

• Oversaw Field/Story for food series filming in Japan, South Africa, Argentina, Ireland, The Netherlands, Spain x 2, Italy x 2, Brazil, Jamaica, Australia x 2, England, France and South Korea

• Oversaw and managed all development projects for new series, pilots, proofs of concept and sizzles across various cable networks and digital platforms
• Notable Networks: Discovery ID, Nat Geo Wild, MTV, Cooking Channel, PBS, Travel Channel