Blair Smith
Georgetown,KY
Summary
Junior at the University of Mississippi pursuing a degree in Integrated Marketing Communications with a specialized focus on western sports marketing and fan engagement. A strong foundation in equestrian and rodeo culture provides an authentic understanding of the western sports audience, fostering lifestyle-driven brand loyalty. Academic and creative experiences have honed skills in digital marketing, brand storytelling, and content strategy, fueling a passion for assisting organizations like Professional Bull Riders in enhancing audience reach, elevating athlete narratives, and deepening fan connections through innovative marketing initiatives.
Overview
7
7
years of professional experience
Work History
OWNER & CREATIVE DESIGNER
BRAVE BUTTERFLY DESIGNS
01.2019 - Current
- Founded and operated a small creative brand specializing in custom artwork, hand-lettered designs, and painted pieces.
- Managed order fulfillment, packaging design, customer communication, and timelines independently.
- Built strong skills in visual storytelling, branding consistency, and client-facing communication.
SALES ASSOCIATE
H-SQUARED BOUTIQUE
Oxford, MS
08.2025 - 11.2025
- Assisted customers with styling, product selection, and purchase decisions.
- Maintained a visually clean and organized retail environment aligned with brand identity.
- Gained experience in consumer behavior and in-person brand interaction.
ARTIST INTERN
RIDERS UP - CUSTOM CAVALIER JOCKEYS
Georgetown, KY
05.2025 - 08.2025
- Painted custom concrete and aluminum jockeys along with assorted sculptures for private clients.
- Specialized in delivering high-quality, detail-oriented work to ensure accuracy and reliability.
- Developed discipline in production-based art and professional client standards.
SCRIBE
MARETTE FARRELL BLOODSTOCK
Lexington, KY
01.2021 - 01.2023
- Captured detailed notes and insights during thoroughbred evaluations and auctions, enhancing communication among industry stakeholders.
- Assisted with branding, presentation, and valuation strategies within the equine industry.
- Documented equine health records and bloodstock information to ensure accuracy and compliance.
Education
Bachelor of Integrated Marketing Communications - Digital Media Studies - Digital Arts
UNIVERSITY OF MISSISSIPPI
01-2027
High School Diploma -
GREAT CROSSING HIGH SCHOOL
05-2023
ELKHORN CROSSING SCHOOL - HEALTH SCIENCE PATHWAY - Dual credits with University of Kentucky
ELKHORN CROSSING SCHOOL
01-2023
Skills
- Core branding concepts
- Consumer behavior analysis
- Digital design proficiency
- Experienced with Microsoft Office tools
- Expertise in InDesign, Illustrator, and Photoshop
- Enthusiastic about skill enhancement
- Supportive team collaborator
- Creative content development
EXTRACURRICULARS
Chi Omega Tau Chapter, University of Mississippi Pinelake College, National Beta Club (High School), UK Children’s Hospital DanceBlue (High School)
Timeline
SALES ASSOCIATE
H-SQUARED BOUTIQUE
08.2025 - 11.2025
ARTIST INTERN
RIDERS UP - CUSTOM CAVALIER JOCKEYS
05.2025 - 08.2025
SCRIBE
MARETTE FARRELL BLOODSTOCK
01.2021 - 01.2023
OWNER & CREATIVE DESIGNER
BRAVE BUTTERFLY DESIGNS
01.2019 - Current
ELKHORN CROSSING SCHOOL - HEALTH SCIENCE PATHWAY - Dual credits with University of Kentucky
ELKHORN CROSSING SCHOOL
Bachelor of Integrated Marketing Communications - Digital Media Studies - Digital Arts
UNIVERSITY OF MISSISSIPPI
High School Diploma -
GREAT CROSSING HIGH SCHOOL
CERTIFICATIONS/ACCOMPLISHMENTS
- Certified Nursing Assistant (Exp. 2025)
- American Heart Association BLS CPR (Exp. 2025)
- KHSAA Academic All-State Honorable Mention
- Warhawk Warrior Award (Great Crossing High School)