Blair Waters
Hampstead,NC
Summary
Creative, highly adaptable, and results-driven professional with expertise in graphic design, content development, and marketing communications. Passionate about helping people and connecting with others through visually compelling content and impactful messaging. Skilled in leading design projects, crafting presentations, and delivering multi-channel marketing strategies that enhance brand engagement and drive audience interaction. Focused on providing high-quality solutions that align with client needs, foster meaningful relationships, and support business growth.
Overview
12
12
years of professional experience
Work History
Marketing & Strategy Coordinator, Workforce Development Facilitator
PZI Group
03.2023 - Current
- Design and create engaging graphics, infographics, and visual aids to elevate communication efforts and drive brand engagement across multiple platforms.
- Lead and manage multi-channel digital and print marketing campaigns, optimizing social media, websites, and events to amplify brand messaging and increase audience engagement.
- Develop and craft compelling presentation decks and curriculum materials that align with strategic objectives, ensuring clarity and impact.
- Collaborate with cross-functional teams to implement innovative visual strategies that enhance understanding and foster deeper connections with target audiences.
- Create persuasive content for blogs, websites, and marketing materials to strengthen brand storytelling, driving both awareness and customer loyalty.
- Partner with Forbes marketing experts to enhance marketing strategies and incorporate industry best practices, elevating brand visibility.
- Facilitate impactful workforce development workshops, focusing on skill-building and fostering professional growth for diverse audiences.
- Coordinate and manage tradeshow logistics, including preparation of marketing materials, to ensure seamless representation and maximized event presence.
Programs and Marketing Manager
Arts on Main
06.2021 - 04.2023
- Led the design and installation of art exhibits, creating immersive visual experiences that enhanced audience engagement and fostered a deeper connection with the artwork.
- Directed the rebranding of the Palette Pals program and successfully launched the Senior Art Program, significantly boosting community involvement and participation.
- Developed and executed comprehensive marketing strategies across digital, email, and print channels, expanding outreach and increasing program visibility within the community.
- Managed social media and the gallery website, ensuring cohesive branding and timely promotion of events to maintain a strong online presence.
- Built and nurtured community networks by recruiting and collaborating with local artists, instructors, and volunteers, fostering a vibrant and supportive creative environment.
- Oversaw program budgets, ensuring cost-effective management while delivering impactful, high-quality experiences for participants and stakeholders.
Owner
Just B Creations, LLC
05.2013 - 06.2018
- Oversaw daily operations, managing the operating budget and optimizing resource allocation to drive efficiency and achieve organizational goals.
- Cultivated and maintained strong vendor and supplier relationships, ensuring the timely delivery of high-quality products and services that met client expectations.
- Partnered with clients to gain in-depth understanding of their needs and preferences, offering customized solutions that aligned with their vision and business objectives.
- Created custom artwork and apparel, delivering innovative design services that perfectly matched client branding and vision, enhancing their overall experience.
- Provided graphic and web design services, boosting brand presence and enhancing user experience through intuitive, visually appealing designs.
- Conducted market research to identify emerging trends, products, and technologies, enabling the development of forward-thinking strategies and supporting business innovation.
Education
Bachelor of Arts - Art with Concentration in Teacher Certification K-12
Winthrop University
Rock Hill, SC05.2010
Skills
- Graphic Design & Visual Communication
- Web Design & Development
- Marketing Strategy & Campaigns
- Brand Strategy & Positioning
- Project & Budget Management
- Client Relationship Management
- Communication & Presentation Design
- Technical Skills
- Community Engagement & Networking
Certifications
Military Spouse Leadership Development Program
Military Spouse Advocacy Network, November 2024
National Preparedness Leadership Initiative’s Meta-Leadership, Conflict Resolution, and Leadership Communication Training
Harvard National Preparedness Leadership Initiative at Harvard University, November 2024
Mental Health Ally
Psych Hub, November 2024
Awards
Certificate of Merit
US Coast Guard
Coast Guard Sector Honolulu Modernization Artist, May 2018
Timeline
Marketing & Strategy Coordinator, Workforce Development Facilitator
PZI Group
03.2023 - Current
Programs and Marketing Manager
Arts on Main
06.2021 - 04.2023
Owner
Just B Creations, LLC
05.2013 - 06.2018
Bachelor of Arts - Art with Concentration in Teacher Certification K-12
Winthrop University
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