Summary
Overview
Work History
Education
Skills
Honors and Associations
Previous Experience
Websites
Timeline
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Blair Woodall

Summary

Adept leadership professional with over twenty-five years of experience, including nearly a decade in the spirits industry. Proven achievements in production and efficiency improvements, elevated workplace standards, and analysis of process, margin, and forecasting to improve profitability. Respected for driving positive business transitions, data transparency, and enviable employee engagement.

Overview

9
9
years of professional experience

Work History

Consultant, Strategic Advisor, Keynote Speaker

Whiskey Blair
08.2023 - Current

· Comprehensive Assessment, Direction, and Execution: Full assessment of distillery process, performance, and profitability. Customized planning to lean into strengths and address deficiencies. Coaching and partnership to execute upgrades to practices, compliance, and more. Reality-based assessments have supported investor interest, confident funding decisions, and acquisitions.

· Strategy and Crux Analysis: Identify immediate, critical, and profitable changes to sustain business, rapidly improve new acquisitions, and provide at-risk distilleries with immediate revenue and visibility boost.

· Transition Guide: Directional and coaching support to integrate or transfer new ownership/management. Invaluable to small and mid-sized distillery acquisition teams.

· Keynote Speaker and Workshop Leader: Specialize in Ethical Leadership, Mission and Values development and integration, and practical management skills for success. Training leader for industry topics including compliance, packaging design, supervisory skills, and spirits tasting protocols.

· Extensive individual coaching and mentorship for current and up-and-coming industry professionals.

Senior Vice President, General Manager

Templeton Distillery
03.2021 - 08.2023
  • Assumed leadership of Templeton Distilling and Templeton Spirits to elevate production and team culture, improve integration with out-of-state brand representation and ownership, and transition to increased demand. United eight departments toward common goals. Provided all team members with the direction, resources, and structure to achieve these and other milestones:
  • Developed exceptional leadership team culture trained on the core competencies of integrity, communication, initiative, accountability, and generational planning. Increased retention, employee investment, and reputation as a preferred regional employer.
  • Built collaborative relationships with local, state, and regional regulatory agencies, governments, and community organizations. Advised on and edited prospective industry legislative proposals.
  • Delivered and initiated execution of multi-year improvement and expansion plan for production and FOH, including COGS, strategic inventory, staffing and regulatory challenges, diversified profit streams, and supporting CapEx.
  • Advanced financial practices to include ERP implementation, industry-specific planning and forecasting tools, and opportunity evaluation/ROI.
  • Drove 25% increase in New Make and Finished Goods production through improved planning, facilities management, yield, and packaging efficiencies while controlling labor costs. Achieved fivefold increase in ultra-premium/custom goods production.
  • Completed $14M campus expansion and warehouse retrofitting on time and under budget.

General Operations Manager, Consultant

Brush Creek Distillery
05.2020 - 03.2021
  • Advised and collaborated to create/improve operations process, production benchmarks, and compliance to launch brand from Wyoming’s renowned luxury resort, amidst the unique logistical challenges of the pandemic.
  • Assessed capabilities, capacities, and forecasts for alignment and development. Provided essential tools for processes, COGS, and production accountability
  • Analyzed regional whiskey maturation conditions, provided advisement for Wyoming aging expectations, and delivered potential CapEx for warehouse retrofitting and stillage management.
  • Created and presented exceptional guest experiences, designed and delivered to meet guest expectations at one of the nation’s top luxury resorts, during an especially high-challenging season.

General Manager

Wyoming Whiskey
02.2019 - 04.2020
  • Coordinated with Edrington Americas for distillery oversight and advancement, product development and delivery, planning and forecasting, and elevated practices during the first eighteen months of Edrington investments.
  • Elevated culture and practices to drive initiative, innovation, collaboration, and quality. Recruited high-performing professionals to advance production standards and front-of-house presentation.
  • Introduced comprehensive Chart of Accounts, expense and production tracking, production and delivery forecasting, and foundational COGS analysis. Provided ongoing accountability standards and forecasting
  • Increased New Make production by 30% and Finished Goods production by 25% in under twelve months.
  • Oversaw and established compliance with all local, state, and federal regulatory agencies. Gained TTB approval for facility construction and process updates in under three weeks.

Plant Operations Administrator, Visitor Center Administrator, Tour Guide

Proximo Spirits, Stranahan’s Colorado Whiskey
10.2016 - 02.2019
  • Excelled in multiple roles, from tour guide to production coordination, gaining experience and education in production, compliance, operations, front-of-house, forecasting, and general oversight.
  • Coordinated with multiple departments and locations to ensure accurate operations records, financial reporting, and product delivery for Stranahan’s, Tin Cup Whiskey, and other craft acquisitions.
  • Managed extensive Volunteer Bottling program for exceptional guest experiences, consistent product quality, and profitable production. Planned and executed multiple distillery events.
  • Directed and streamlined Single Barrel Program production to improve quality, accuracy, and positive account support. Upgraded communication and coordination with sales and marketing teams.

Education

Bachelor of Science - Health

Purdue Global University

Skills

  • Leadership: Transform struggling and stressed employees and managers into cohesive teams through embedded values, collaboration, confidence, shared vision, and skilled perception
  • Analysis Into Action: From deep-data-dive to boots-on-the-ground—creates, plans, delegates, and drives execution of cohesive strategies to increase profitability and improve workplace culture
  • Transition Advisement: Holistic assessment, direction, and team support for distilleries that must upgrade practices and performance, and ones facing transition and elevation due to new ownership or acquisition
  • Broad Experience Base: From Senior Executive to Tour Guide, experience spans operations oversight, financial accountability and planning, barrel maturation and forecasting, regulatory compliance and legislative inputs, front-of-house and events presentation Experience outside the spirits industry drives creative solutions and clear vision

Honors and Associations

  • Advisory Committee, Leadership Alumni Distilled Spirits Council of the United States
  • Mentor, Executive Leadership Cohort Distilled Spirits Council of the United States
  • Mentor, SIP Scholarship Bourbon Women Association
  • Executive Leadership Cohort Member Distilled Spirits Council of the United States
  • Author, Train Hard, Fight Easy: Six Decisions to Lead With Strength, Stamina, and Spirit Forthcoming January 2026
  • Blending, Maturation, and Warehousing Taught by Master Blender Nancy Fraley
  • Judge, Innovation Showcase Distilled Spirits Council of the United States
  • Judge, Global Physical Brand Enhancement Award Spearheaded Global and Istituto Europeo di Design, Italy
  • Sensei, Sandan Rank, (Third Degree Black Belt) Shorei Kai, Matsubayashi Shorin Ryu

Previous Experience

Consultant, Keynote Speaker, Writer  

2005 – 2019

· Mentored business owners to drive planning and execution for retail, manufacturing, and wellness companies.

· Collaborated with product developers and marketing departments to create and present comprehensive materials and educational sessions for new product rollouts and product line focus.

· Created and delivered workshops, seminars, and materials for local and national audiences. Provided original content for newsletters, marketing events/releases, intercompany communications, handbooks and SOPs, and more.

· Clients included global manufacturers, arts organizations, business owners, and regional to national non-profits.

.

Martial Arts Instructor, Dojo Director 

2003 – 2015

· Developed and executed integrated curriculum of martial arts, leadership training, community engagement, and self-improvement for multiple locations.

· Taught martial arts and self-defense students ranging from preschoolers to law enforcement and military personnel. Provided private instruction for executives, abuse/trauma survivors, neurodivergent students, and disabled seniors.

· Recruited, trained and promoted new instructors over multiple years to maintain continuity of ethics, quality, and exceptionally high physical and ethical expectations.

Timeline

Consultant, Strategic Advisor, Keynote Speaker

Whiskey Blair
08.2023 - Current

Senior Vice President, General Manager

Templeton Distillery
03.2021 - 08.2023

General Operations Manager, Consultant

Brush Creek Distillery
05.2020 - 03.2021

General Manager

Wyoming Whiskey
02.2019 - 04.2020

Plant Operations Administrator, Visitor Center Administrator, Tour Guide

Proximo Spirits, Stranahan’s Colorado Whiskey
10.2016 - 02.2019

Bachelor of Science - Health

Purdue Global University
Blair Woodall