Blair Richardson

Support brand awareness and media exposure by coordinating press campaigns, managing media relations, organizing events, and fostering influencer partnerships.

• Managed PR campaigns for 10+ brands, securing 20+ press features in major publications like VOGUE, Forbes, and Refinery29.
• Maintained media list of 150+ contacts, prepared 10+ press releases, and sent 5+ targeted pitches weekly to maximize media engagement.
• Monitored media coverage and generated weekly reports, increasing client visibility by 30%.
• Researched competitor trends and presented insights to supervisors, enhancing strategic decision-making.

Collaborate with model and designer Olive Clark to launch and scale Wearhouse, enhancing brand visibility through strategic external marketing and optimizing operational processes.

• Led marketing strategy and event planning for brand launch party Is Water Wet, driving a 40% website traffic increase and attracting 600+ attendees.
• Partnered with model Olive Clark to launch Wearhouse, boosting brand visibility through strategic marketing and optimized operations.
• Executed high-engagement email campaigns for new product lines and events, exceeding industry benchmarks in open and click-through rates.
• Managed sponsorships (Luc Belaire) and influencer collaborations, streamlining event logistics to maximize brand exposure and site traffic.

There are many similarities between clinical research coordination and marketing coordination. As a clinical research coordinator, I managed study trials end-to-end, ensuring timelines, compliance, and collaboration, skills that seamlessly translate to coordinating successful marketing campaigns.

• Managed 10+ clinical studies, including trials for Pfizer and Moderna vaccines, overseeing 100+ participants per study through to completion and ensuring accurate data entry.
• Communicated clinical findings of assigned vaccine studies using data entry platforms iMedidata and Inform.
• Led 10+ team meetings to communicate study protocol updates, ensuring all tasks aligned with updated procedural standards.
• Promoted to clinical research coordinator position after 9 months working as research assistant.