Blake Laufer

• Serve as primary client point of contact for all marketplace intelligence, negotiation and development of relevant media POVs
• Serve as manager of team of up to 10 inclusive of professional development
• Lead planning and strategy development across all channels inclusive of linear, OTT, audio, OOH, programmatic display/OLV/YouTube and social
• Collaborate with Strategy, Video and Analytics teams to ensure alignment with and delivery against client KPIs

Clients: NortonLifeLock

• Developed and fostered on-going relationships with media partners and community on behalf of client and agency
• Lead partner RFP process inclusive of development of final recommendation
• Oversaw team of up to 5 leading their professional development, prioritizing of work load as well as vigorously reviewing all work to ensure high quality standard
• Lead and managed billing process inclusive of partner invoice reconciliation and QA
• Managed hands on keyboard programmatic trading of CTV, OLV and display media across DV360 and MediaMath DSPs making daily optimizations to hit client budget and performance goals

Clients: NortonLifeLock

• Attended and lead daily client meetings providing insight into performance and comparison to business goals
• Provided senior-level guidance and mentorship to 3 Associates and Negotiators on day to day functions
• Developed partner RFPs, oversaw the submission process and provided partner selection recommendation and justification designed to deliver on client KPIs and goals
• Oversaw campaign implementation, optimization, and performance of all campaigns
• Managed all partner specific budget allocation, optimization, media partnership programs and added value details

Client: NortonLifeLock, Albertsons

• Developed RFPs and oversaw submission process with media partners as well as development of final client recommendation
• Oversaw campaign implementation, optimization, and performance of campaign activities
• Managed all partner specific budget allocation, optimization, media partnership programs and added value detail