Blake Morgan
Charleston,SC
Summary
Dynamic Growth Marketing Leader with over 5 years of experience driving customer acquisition, retention, and revenue growth within high-growth environments. Expert in developing and executing data-driven strategies, managing monthly budgets ranging from $500K to $3M, and leading cross-functional teams to achieve exceptional results. Proven success in optimizing marketing performance, implementing advanced attribution models, and scaling innovative growth initiatives. Seeking to leverage strategic leadership skills in a Director of Growth Marketing role to drive impactful results at a forward-thinking company.
Overview
5
5
years of professional experience
Work History
Growth Marketing Manager
Calibrate
08.2023 - Current
- Spearheaded customer acquisition and winback strategies across digital and offline channels, managing monthly budgets ranging from $500K to $3M
- Developed and optimized multi-channel campaigns on platforms including Meta, Google, LinkedIn, Reddit, and YouTube that achieved 139% revenue growth and 190% winback growth in two years
- Directed and scaled a high-performing team of 3+ channel managers, growth analysts, and creative strategists, fostering a culture of performance optimization and accountability
- Established KPIs and developed processes that enhanced team productivity, resulting in faster campaign rollouts and a 20% reduction in time-to-market for new initiatives
- Partnered with data science to refine marketing attribution models, leveraging incrementality testing, cohort CAC analysis, and model reweighting
- Led to a more accurate attribution of marketing efforts, improving campaign ROI by 25% and reallocating $2M in marketing spend towards the highest-performing channels.
- Led B2B acquisition efforts, overseeing the end-to-end management of campaigns targeting business clients, from creation and setup to launch and ongoing monitoring. Developed marketing materials for landing pages and designed drip campaigns to guide prospects through the sales funnel.
- Developed client-specific marketing plans to drive enrollment for new corporate partners, tailoring strategies to meet the unique needs of each client and enhance member engagement.
Lifecycle Marketing Manager
Calibrate
11.2022 - 08.2023
- Developed and executed the acquisition and retention lifecycle roadmap, introducing innovative testing frameworks such as multivariate testing and predictive modeling
- Achieved a 40% improvement in customer retention and contributed $3M in additional annual revenue by optimizing touchpoints across the customer journey
- Led cross-functional initiatives with finance and member experience teams to combat a 38% spike in refund rates
- Designed targeted retention strategies, such as personalized outreach, adjusted billing cycles, and incentive offers, reducing refund rates to below 20% and saving approximately $414,400 per month.
Senior Lifecycle Marketing Associate
Calibrate
09.2021 - 11.2022
- Led lifecycle marketing efforts for prospect acquisition, managing end-to-end campaign execution across email, SMS, push, and in-app channels
- Implemented A/B testing protocols and automated segmentation strategies, boosting campaign engagement by 35% and increasing first-time conversions by 20%.
Lifecycle Marketing Campaign Associate
HealthSpire, CVS Aetna
01.2020 - 09.2021
- Led lifecycle marketing for prospect acquisition, overseeing the briefing, building, deployment, and performance analysis across multiple channels (email, SMS, push, in-app)
- Implemented a scalable framework for continuous A/B testing and iteration, which contributed to a 25% increase in lead conversions and improved customer onboarding processes.
Education
Master of Business Administration -
Lipscomb University
B.S. Communications - Journalism & Electronic Media - undefined
University of Tennessee
Skills
- Data & Analytics: Incrementality testing, marketing attribution, predictive modeling, Google Analytics, Tableau, marginal CAC analysis
- Digital Marketing Platforms: CRM systems (Klaviyo, Iterable, Braze), Google Ads, SEM tools, Meta, LinkedIn, Reddit, YouTube
- Leadership & Strategy: Team management, strategic planning, cross-functional collaboration, KPI development, budget management ($500K-$3M per month)
- Customer Acquisition & Retention: Multi-channel strategy development, lifecycle marketing, winback programs, retention optimization
- Performance Optimization: A/B testing, multivariate testing, data-driven decision-making, campaign ROI improvement
Key Achievements
- Increased revenue by 139% and winback rate by 190% over two years by spearheading multi-channel acquisition strategies at Calibrate, managing a $100M annual budget across platforms including Meta, Google, LinkedIn, Reddit, and YouTube.
- Reduced refund rates by 50%, saving $414,400 per month through targeted retention strategies and collaboration with cross-functional teams.
- Improved campaign ROI by 25% by refining marketing attribution models, including incrementality testing and reweighting, reallocating $2M towards high-performing channels.
Timeline
Growth Marketing Manager
Calibrate
08.2023 - Current
Lifecycle Marketing Manager
Calibrate
11.2022 - 08.2023
Senior Lifecycle Marketing Associate
Calibrate
09.2021 - 11.2022
Lifecycle Marketing Campaign Associate
HealthSpire, CVS Aetna
01.2020 - 09.2021
Master of Business Administration -
Lipscomb University
B.S. Communications - Journalism & Electronic Media - undefined
University of Tennessee
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