Blake Scott
Austin,TX
Summary
Visionary senior social media specialist with a strong background in strategic sales and marketing leadership. Adept at enhancing social media presence and driving customer engagement for large inventories. Skilled in utilizing analytics tools to measure ROI and create impactful content across various platforms, resulting in increased visibility and interaction with targeted markets. Excels in coordinating multiple projects, fostering growth, and retaining consumer relationships through innovative social media strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Business Development Manager
The Change Companies
11.2022 - 11.2023
- Led strategic partnerships and client outreach initiatives, increasing journal sales for addiction recovery programs by 25%.
- Developed and executed marketing strategies tailored to the behavioral health industry, promoting the unique benefits of recovery journals.
- Collaborated with content teams to create engaging materials that resonated with treatment centers and healthcare providers.
- Analyzed sales data and customer feedback, adjusting product offerings to better meet the needs of clients, resulting in improved customer satisfaction scores.
Content Marketing Specialist
ReelHype Media
11.2020 - 05.2023
- Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
- Managed end-to-end video production for various clients, from initial concept development and scripting to filming, editing, and post-scheduling, ensuring high-quality content delivery across multiple social media platforms.
- Negotiated and facilitated brand partnerships for over 150 influencers, musicians, and athletes, collectively reaching a global audience of over 250 million followers.
- Adapted content strategies based on platform algorithms, increasing engagement by tailoring videos to each platform’s unique audience.
Business Development Representative
StreamSets
02.2019 - 10.2020
- Networked among local business and community organizations to develop leads and generate business.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Developed business pipeline using cold and warm techniques.
- Brought in new accounts through successful networking strategies and promotional approaches accumulating over 5 million dollars in sales.
- Created tailored presentations and digital materials to effectively communicate product benefits, improving lead conversion rates
Content Marketing Executive
Protect America
02.2016 - 01.2019
- Filmed, edited, and produced all video content for the marketing team, ensuring a consistent brand message and high-quality visuals across various channels.
- Developed engaging multimedia content that effectively communicated product benefits, driving customer interest and boosting sales.
- Managed the end-to-end content creation process, from storyboarding and scripting to post-production, resulting in a 20% increase in customer engagement.
- Collaborated closely with the marketing team to create targeted digital campaigns, utilizing video and graphics to maximize reach and conversions.
- Utilized video analytics to track audience behavior, refining video strategies and increasing content reach by 15%.
Intern
LeBaron Film Productions
05.2015 - 10.2015
- Assisted with the development of stories for over 10 film projects.
- Helped set up sound, lighting, and camera angles.
- Performed diverse administrative tasks in support of the production team.
- Conducted film editing and post-processing actions for class assignments.
- Acquired footage and video from outside sources for editing and incorporation for broadcasts.
Education
BACHELOR OF ARTS IN COMMUNICATION STUDIES -
Southwestern University
Georgetown, Texas06.2015
Skills
- TikTok Marketing
- Instagram Reels
- Social Media Marketing
- Influencer Collaboration
- Zoho Social
- Sprout Social
- Hootsuite
- Content Strategy
- Engagement Analytics
- Brand Management
- Influencer Outreach
- Adobe Premiere Pro
Additionalinformation
Provided Leadership to Younger Athletes, LeBaron Productions, Wore multiple hats in Austin Start-up: Operated Camera Equipment, Edited Film, Wrote Content, Produced Instructional Videos. Specific projects included: University of Texas, TEDx & Innovative Medical Supply Company
Certification
Google Ads Search Certification
Timeline
Senior Business Development Manager
The Change Companies
11.2022 - 11.2023
Content Marketing Specialist
ReelHype Media
11.2020 - 05.2023
Business Development Representative
StreamSets
02.2019 - 10.2020
Content Marketing Executive
Protect America
02.2016 - 01.2019
Intern
LeBaron Film Productions
05.2015 - 10.2015
Google Ads Search Certification
BACHELOR OF ARTS IN COMMUNICATION STUDIES -
Southwestern University
Similar Profiles
Diana Nasieku NkereDiana Nasieku Nkere
Monitoring Efficiency Officer-Apprentice at Ministry of Environment, Climate Change & Forestry-State Department for Environment & Climate ChangeMonitoring Efficiency Officer-Apprentice at Ministry of Environment, Climate Change & Forestry-State Department for Environment & Climate Change
Diana Nasieku NkereDiana Nasieku Nkere
Monitoring Efficiency Officer-Apprentice at Ministry of Environment, Climate Change & Forestry-State Department for Environment & Climate ChangeMonitoring Efficiency Officer-Apprentice at Ministry of Environment, Climate Change & Forestry-State Department for Environment & Climate Change
Artem HapeiArtem Hapei
Tire and Lube Technician at Great Canadian Oil ChangeTire and Lube Technician at Great Canadian Oil Change