Blake VonCannon
Charlotte,NC
Summary
Established marketing, sales, and communications professional with a passion for generating revenue through creative ideologies and experiences. Proven track record of maximizing profits & brand exposure through excellent relationship-building skills, dynamic marketing strategies and dedicated customer service.
Overview
7
7
years of professional experience
Work History
Project Manager - Marketing Activation
USA Today Co.
03.2023 - Current
- Manage execution of B2C and B2B consumer communication campaigns from project intake to fulfillment, serving as the primary point of contact between project and partner teams.
- Lead project teams through project tasks and lifecycles, communicating with key stakeholders and adjusting course as strategy dictates.
- Mitigate risks by ensuring accuracy, brand and legal compliance through review of touchpoints and seeking/applying legal & brand guidance.
- Troubleshoot solutions as unexpected issues or needs arise, as well as continually identify opportunities for gained efficiencies.
Account Executive, Marketing
RSM
08.2021 - 02.2023
- Manage day-to-day account operations & serve as primary contact for Kroger's Dallas-Fort Worth & Houston local market activation initiatives.
- Design & manage program operation budgets for all Kroger local market activations in DFW & Houston.
- Evaluated KPI and ROI metrics from partners to determine asset success in programs.
- Assisted in the daily operations of Kroger Points Rewards Plus program through running sweepstakes, managing operations of over 250 on-site events.
- Built DEWALT's 2021-2022 grassroots marketing initiatives through partnerships, out-of-home advertisement opportunities and on-site activation initiatives.
- Assisted in DEWALT's corporate marketing activation strategy, including partnerships with Joe Gibbs Racing, Major League Baseball and Wimbledon.
- Train & Manage Assistant Account Executives, Tour Managers and Brand Ambassadors on Kroger Texas marketing initiatives.
Coordinator of Partnership Marketing
Charlotte Hornets
11.2020 - 07.2021
- Directed/Assisted in oversight of over 20 brand partners for Charlotte Hornets.
- Serviced official partners, including social media brainstorming/activation, in-arena branding, sweepstake giveaways, community events.
- Served as in-arena signage contact during 2020-2021 season, coordinating with all 60+ partners on brand messaging.
- Assisted in reallocation of company paid assets due to COVID19.
Inside Sales Representative
Charlotte Hornets
08.2019 - 11.2020
- Full menu consultant during 2019-2020 NBA season and 2020 NBA COVID restart.
- Conducted over 100 outbound calls daily to analyze potential client needs and provide recommendations.
- Serviced partial season ticket plan holders, group outings and luxury seating clients.
- Performed in-arena appointments to potential clients to close business.
- Ranked 2 of 8 in Inside Sales in total ticket revenue upon arrival for 2019-2020 NBA season - $36,500.
Sports Information Communications Assistant
Florida State University
08.2018 - 05.2019
- Served as a graduate assistant in men's basketball communications, football and as the secondary media contact for Swimming & Diving.
- Assisted in the publicity efforts for men's basketball, generating information and developing games notes, coordinating interviews with student-athletes to national & local media, writing recaps and supervising interns.
- Assisted in publicity efforts for football, providing research assistance, supervising media efforts and contributing to weekly game notes for media members.
- Wrote feature articles, athletic previews and recaps across variety of sports for Seminoles.com.
Education
Master of Science - Sport Management
Florida State University
Tallahassee, FL12.2018
Bachelor of Science - Sport Management
Florida State University
Tallahassee, FL05.2017
Skills
- Customer Relationships
- Project Management
- Public Speaking
- Interpersonal Communication
- CRM Software
- Account management
- Microsoft Office (Word, Excel, Powerpoint)
- Client relationship building
- Relationship building and management
- Asana management
Timeline
Project Manager - Marketing Activation
USA Today Co.
03.2023 - Current
Account Executive, Marketing
RSM
08.2021 - 02.2023
Coordinator of Partnership Marketing
Charlotte Hornets
11.2020 - 07.2021
Inside Sales Representative
Charlotte Hornets
08.2019 - 11.2020
Sports Information Communications Assistant
Florida State University
08.2018 - 05.2019
Master of Science - Sport Management
Florida State University
Bachelor of Science - Sport Management
Florida State University