Overview
Work History
Education
Skills
Aitools
Websites
Marcomweb
Certification
Applications
Equipment
References
Timeline
Generic

Blakeley Pritchard

Durham,NC

Overview

6
6
years of professional experience
1
1
Certification

Work History

Content Design/UX Writing Intern

Crezco (Fintech)
London, UK
03.2024 - 06.2024
  • Audited 30 user flows of Crezco's banking application with a focus on identifying technical jargon, inconsistent terminology and accessibility issues
  • Conducted Market Research and UX Research (market research, competitor analysis, audience research, user personas, user interviews and user testing)
  • Worked closely with Crezco's Lead UX designer to develop a universal financial glossary, a content design system, and a content style guide to be used across Crezco's product, website, and marketing materials.
  • Presented research, deliverables, and recommendations to Crezco designers, developers, and business stakeholders.

Promotional Video Manager

PBS-North Carolina
Durham, NC
02.2024 - 04.2024
  • Edited, reviewed and delivered all on-air promotional videos for PBS-NC's four broadcast channels: PBS-NC, Explorer, NC, and Rootle.
  • Bridged communication between Creative team and Production, consulting them on how to develop more efficient workflows and project management frameworks between the 2 departments.
  • Designed new motion graphics templates (MOGART) and project templates; created new folder structures and editing workflows to improve efficiency and production quality in the future.

Video Content and Promotions Lead

CreativeMornings Raleigh
Raleigh, NC
11.2019 - 08.2023
  • Interviewed event speakers and created high-energy social media hype videos for virtual events
  • Directed video shoots for in-person event promotions
  • Coordinated content schedule with social team and actively tracked engagement metrics of videos

Video Editor | Motion Designer | Web Analyst

Blueforest Studios
Raleigh, NC
05.2023 - 07.2023
  • Edited/color graded informational videos for medical client's Youtube series; Designed all supplementary infographics, title cards, and lower thirds; Made motion templates for future use
  • Audited Blueforest website with a focus on value proposition clarity and primary navigation
  • Conducted variable testing on the website's lead gen magnets and forms

Art Director | Designer | B2B Copywriter

Gelia
Raleigh, NC
12.2021 - 01.2023
  • Art director, lead animator and sound designer for Cat® North America digital campaign featuring a 4-part animated YouTube series, a sweepstakes page, product pages, digital ads, social media videos and more.
  • Supervised junior designers and provided guidance on their work
  • Designed for various Cat digital ads, print ads, OOH campaigns, and event displays
  • Art director, graphic designer, and conceptual copywriter for Cat Construction and Cat Agriculture social media channels
  • Wrote B2B copy for Cat LinkedIn InMail, newsletters and display ads. Wrote video scripts as needed

Senior Video Editor | Motion Design Lead

Sokal
Raleigh, NC
04.2018 - 12.2021
  • Edited 15, 30, and 60-sec automotive advertising spots for broadcast, radio, pre-roll and CTV
  • Wrote, shot, directed, and animated all internal and product videos
  • Designed customizable motion graphics templates for editors
  • Art directed video campaigns for Sokal's largest clients.

Education

Masters of Digital Comm. -

UNC Chapel Hill
01.2023

Bachelor's of Art + Design - Conc. in Animation & New Media

NC State University

Skills

  • Art Direction
  • Video Editing
  • Motion Design
  • Graphic Design
  • Sound Design
  • Videography
  • Scriptwriting
  • Interviewing
  • UX/UI Design Fundamentals
  • UX Research
  • Mirrorless cameras
  • Green screens
  • Studio lighting/audio setup
  • Adobe: Premiere Pro
  • After Effects
  • Cinema4D Lite
  • Media Encoder
  • Audition
  • InDesign
  • Photoshop
  • Illustrator
  • Davinci Resolve
  • Figma
  • Procreate
  • Airtable
  • Midjourney
  • Adobe Firefly
  • Uizard
  • Runway
  • Fable
  • Chat GPT-4
  • Copywriting
  • UX Writing
  • Blog & PR Writing
  • Social Media Analytics
  • Designing & Writing for Accessibility
  • Information Architecture in Web Design
  • Basic HTLM/CSS
  • Wordpress
  • Squarespace
  • Canva
  • Microsoft/Google Office
  • SparkToro
  • Miro
  • Asana
  • Clickup
  • GA-4
  • Google Ads Search

Aitools

Midjourney & Adobe Firefly (image generation), Uizard (UI Protoyping), Runway (adding motion to images), Fable (stylizing), Chat GPT-4 (research, PM, coding)

Marcomweb

  • Copywriting
  • UX Writing
  • Blog & PR Writing
  • Social Media Analytics
  • Designing & Writing for Accessibility
  • Information Architecture in Web Design
  • Basic HTLM/CSS

Certification

  • Google Analytics 4
  • Google Ads Search
  • UX Writing Certificate (UX Writing Hub) - exp graduation 08.24

Applications

Adobe: Premiere Pro, After Effects, Cinema4D Lite, Media Encoder, Audition; InDesign, Photoshop, Illustrator, Davinci Resolve (video color-grading/editing), Figma (UX Design), Procreate (Digital Illustration + Animation), Airtable (UX Research, PM)

Equipment

Mirrorless cameras (Panasonic Lumix GH5, Sony A7), green screens, studio lighting/audio setup, etc.

References

References available upon request.

Timeline

Content Design/UX Writing Intern

Crezco (Fintech)
03.2024 - 06.2024

Promotional Video Manager

PBS-North Carolina
02.2024 - 04.2024

Video Editor | Motion Designer | Web Analyst

Blueforest Studios
05.2023 - 07.2023

Art Director | Designer | B2B Copywriter

Gelia
12.2021 - 01.2023

Video Content and Promotions Lead

CreativeMornings Raleigh
11.2019 - 08.2023

Senior Video Editor | Motion Design Lead

Sokal
04.2018 - 12.2021

Masters of Digital Comm. -

UNC Chapel Hill

Bachelor's of Art + Design - Conc. in Animation & New Media

NC State University

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