Summary
Overview
Work History
Education
Skills
Timeline
Generic

Blanca Salvia

San Diego,CA

Summary

Senior Marketing Leader with 17+ years of global experience in Product Marketing, Demand and Lead Generation Programs, and Marketing Communications, with regional and worldwide exposure. Driven and innovative, with demonstrated success in product introductions. Multilingual, fluent in English and Spanish.

Overview

17
17
years of professional experience

Work History

Product Manager Lead, HP Instant Ink

HP
San Diego, CA
01.2023 - Current

Global subscription service with over 13 million subscribers, delivering ink to customers' doors.

  • Launched two new subscription plans—Yearly Plan and Pay-As-You-Print—to drive subscriber growth and expand the customer base.
  • Conducted research and due diligence to optimize the sales lead pipeline, leading funnel improvements across landing pages and in-app flows using A/B testing and user feedback to increase enrollment and conversions.
  • Performed market research and competitive analysis to identify monetization opportunities, and inform the product roadmap, experimentation strategies, and development initiatives.

Senior Product Marketing Manager, Messenger

Meta
San Francisco, CA
09.2021 - 01.2023

Messenger is Meta’s messaging platform, with over 1 billion active users globally.

  • Led the go-to-market strategy and execution for privacy and end-to-end encryption as key hero features.
  • Collaborated with cross-functional teams to define launch strategies and managed program coordination and execution across Marketing, Communications, Partnerships, Privacy, and Policy.
  • Created strong positioning and clear narratives to drive influence and deliver consumer value.

Senior Product Marketing Manager, Square

Block
San Diego, CA
01.2021 - 09.2021

Square provides payment and financial tools for businesses, serving millions of merchants worldwide.

  • Defined and executed the go-to-market strategy for Square Stand, including development of positioning, value propositions, and messaging.
  • Conducted surveys and interviews to learn who current and prospective customers are, what they need
    and how products meet their needs.
  • Partnered with Product Management, Design and Engineering to determine the product strategy and
    influence the product roadmap.

Product Marketing Manager

Hewlett Packard
San Diego, CA
10.2008 - 01.2021

Product Manager, Team Lead, 11/2019 - 01/2021

Led the Product Innovation team for home printing, driving growth through technology and customer insights.

  • Spearheaded innovation programs and directed go-to-market strategy to successfully launch new products across complex, multi-regional markets.
  • Engaged with customers and cross-functional teams (design, insights, sales, and engineering) to communicate strategy and gather valuable feedback.
  • Awarded International Woman of Excellence at San Diego global women's event, 2019.

Senior Product Manager, 02/2017 - 11/2019

Photo lifestyle, a category created six years ago with HP Sprocket’s launch.

  • Launched Sprocket, selling $2M units and boosting brand appeal among Gen Z.
  • Conducted market research and consumer interviews to identify needs and product differentiators.
  • Selected for HP’s Project Fantasia, a program designed to train trend-setting Product Managers in Insights to Innovation and Product Development.

Regional Marketing Communications Program Manager, Americas, 09/2013 - 02/2017
Recognized as a consistent top performer and relocated to California to support HP’s $180M Graphics business.

  • Collaborated with agencies and teams to execute campaigns aligned with strategy and brand.
  • Owned marketing campaigns from initial scope through execution and refinement.
  • Tested and optimized organic and paid channels, including content, events, social, and lead campaigns.

Global Product Marketing Manager, Barcelona, Spain, 10/2008 - 09/2013

HP operates across seven business segments, including Personal Systems, Printing, and Enterprise Services with Graphic Printing contributing over 20% of revenue.

  • Modernized products using consumer feedback and market analysis to boost sales and expand offerings.
  • Developed positioning, messaging, collateral, and training to meet revenue targets.
  • Devised global strategy to drive impactful campaigns and new product launches.

Education

Exchange MBA program -

KELLEY Business School. Indiana University
Indiana
2008

Master of Business Administration & Bachelor of Business Administration -

ESADE Business School
Barcelona
2008

Skills

  • Communications
  • Creative Problem Solver
  • Team Player
  • Product Management
  • Go-to-Market Strategy
  • Business Strategy

Timeline

Product Manager Lead, HP Instant Ink

HP
01.2023 - Current

Senior Product Marketing Manager, Messenger

Meta
09.2021 - 01.2023

Senior Product Marketing Manager, Square

Block
01.2021 - 09.2021

Product Marketing Manager

Hewlett Packard
10.2008 - 01.2021

Exchange MBA program -

KELLEY Business School. Indiana University

Master of Business Administration & Bachelor of Business Administration -

ESADE Business School
Blanca Salvia
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