Blaze Betts
Chattanooga,TN
Summary
Results-oriented executive professional with history of delivering impactful organizational changes and strategic initiatives. Proven ability to lead and inspire teams, ensuring alignment with company goals and fostering culture of excellence. Renowned for adaptability and strong focus on achieving measurable results through effective collaboration and leadership.
Overview
13
13
years of professional experience
Work History
Executive Director in Training
Morning Pointe Senior Living
06.2024 - Current
- Led strategic initiatives to enhance organizational effectiveness and operational efficiency.
- Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Oversaw budgeting processes, ensuring financial integrity and resource allocation strategies.
Marketing Director
Hickory Valley Retirement Community
01.2023 - 06.2024
- Managed sales promotions and marketing strategies on major social media sites.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Facilitated business by implementing practical networking techniques.
- Built relationships with customers and community to establish long-term business growth.
Admissions & Marketing Director
StoneCreek Health & Rehabilitation
06.2022 - 01.2023
- Collected, sorted and reviewed marketing information and produced timely corporate reports.
- Orchestrated recruitment fairs to enhance mission awareness and highlight services.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Planned and executed events and marketing programs to increase qualified leads.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Used networking, coldcalling and referrals to identify prospective accounts and generate new leads.
- Suggested innovative ideas to increase sales and improve customer experience.
- Developed and implemented admissions policies for busy skilled nursing facility with more than 100 beds.
Marketing Assistant
Givens Estates
02.2022 - 06.2022
- Generated leads through phone calls, emails and face-to-face interactions.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Created engaging content for Facebook and Instagram.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Created customized marketing materials to increase product awareness.
Server, Sales & Marketing Intern, Dining Manager
College Walk Retirement Community
02.2013 - 02.2022
- Answered residents' questions, recommended items and recorded order information.
- Displayed enthusiasm and promoted excellent service to customers.
- Processed orders and sent to kitchen employees by tickets.
- Arranged and prepared tables for customers to offer memorable experiences to guests and foster repeat business.
- Trained and developed new hires in company processes, food knowledge, and customer service.
- Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
- Shadowed marketing personnel, listening in on calls with clients to better understand goals for marketing campaigns.
- Demonstrated willingness and interest in learning new tasks and skills.
- Supported sales and marketing teams in creation and implementation of marketing campaigns.
- Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
Education
Bachelor of Arts - Communication Studies
UNC Charlotte
Charlotte, NC12.2021
Skills
- Sales and Marketing
- Budgeting and financial management
- Staff management
- Compliance and regulations
- Conflict resolution
- Rapport building
- Teamwork and Collaboration
Timeline
Executive Director in Training
Morning Pointe Senior Living
06.2024 - Current
Marketing Director
Hickory Valley Retirement Community
01.2023 - 06.2024
Admissions & Marketing Director
StoneCreek Health & Rehabilitation
06.2022 - 01.2023
Marketing Assistant
Givens Estates
02.2022 - 06.2022
Server, Sales & Marketing Intern, Dining Manager
College Walk Retirement Community
02.2013 - 02.2022
Bachelor of Arts - Communication Studies
UNC Charlotte
Software
Sharepoint
Enquire
Adobe Pro
Wordpress
Eldermark
Yardi