Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ethan Fetter

Summary

Dynamic and results-driven retail management with over a decade of progressive experience in sales leadership, operational management, and customer experience within the home furnishings, appliance, and consumer electronics sectors. Proven ability to lead multi-unit operations, manage P&L, drive revenue growth, and build high-performance teams. Expertise in KPI analysis, showroom optimization, vendor relations, strategic merchandising, and team development. Adept at leveraging tools such as Salesforce, Power BI, Oracle, and Tableau to drive data-informed decision-making. Seeking to bring strong strategic leadership to CITY Furniture as Director of Sales to support the expansion of appliances and electronics categories.

Overview

13
13
years of professional experience

Work History

Sleep Expert

Mattress Firm
07.2023 - Current
  • Specialize in customer experience and sales of mattresses and adjustable base systems.
  • Maintain operational excellence, including inventory accuracy and showroom standards.
  • Utilize CRM and POS tools (including Salesforce and RetailPro) to track customer interactions and drive upsell opportunities.

General Manager

Big Sandy Superstore
05.2017 - 07.2023
  • Directed multi-unit operations across three showroom locations, including the launch and ramp-up of two new stores, overseeing a team of 40+ associates and leadership staff.
  • Strategically implemented performance improvement initiatives that resulted in sustained monthly revenue growth and enhanced customer satisfaction.
  • Managed end-to-end P&L responsibility, expense control, and operational KPIs.
  • Collaborated with marketing to localize promotions, resulting in increased foot traffic and category engagement.
  • Achieved $1.5M–$2.2M annually in personal sales, earning Executive Club recognition multiple years.
  • Trained and mentored store leaders using LMS platforms and retail best practices to ensure alignment with company standards.

Store Manager

hhgregg
11.2012 - 05.2017
  • Progressed from sales associate to store manager through consistent performance and leadership.
  • Led all aspects of showroom operations including scheduling, inventory management, sales training, and merchandising.
  • Analyzed sales and customer trend data using internal reporting tools to drive strategy and conversion.
  • Partnered with regional leadership to launch new product categories and execute seasonal promotional campaigns.
  • Developed a bench of talent that resulted in three internal promotions within 12 months.

Education

Associate of Science - Business Administration

Mount Vernon Nazarene University
Newark, OH
01.2012

Skills

  • Leadership & Strategy: Multi-unit management, Strategic planning, KPI development
  • Sales & Operations: Revenue growth, P&L oversight, Showroom execution
  • Training & Development: Recruiting, Onboarding, LMS systems (eg, LearnUpon)
  • Merchandising & Marketing: Floor planning, Event execution, Local marketing
  • Systems & Tools: Salesforce, Power BI, Tableau, Oracle NetSuite, RetailPro, Microsoft Excel (Advanced)

Timeline

Sleep Expert

Mattress Firm
07.2023 - Current

General Manager

Big Sandy Superstore
05.2017 - 07.2023

Store Manager

hhgregg
11.2012 - 05.2017

Associate of Science - Business Administration

Mount Vernon Nazarene University

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