William Martocci

Organizational Behavior and Marketing focused. Dynamic Business Administration lecturer who integrates real- world scenarios along with course materials to enhance student learning and practical application of theoretical concepts. Comprehensive knowledge of business management, administration, marketing and economics. Familiar with current business trends and practices. Instruct students in-person in a classroom setting. Organizes, prepares, and revises course materials. Strong presentation and public speaking skills. Manage classroom dynamics and facilitate discussions. Knowledge of Canvas.

Conduct B2B sales of corporate gifts, incentives, and promotional products for reward and recognition. Expanded this company's portfolio from 20 brands to over 100, adding multiple suppliers, ranging from luxury to electronics. Responsible for sales and business development. Heavy client cultivation and relationship building. Created sales presentations for both electronic and in-person meetings. Excellent communication skills. Routinely use tools such as MS Word, Excel, PowerPoint, Zoom, Zoho, and Canva. Placement of merchandise, gift cards, and experiential travel, for a variety of programs including recognition and casino promotions. Consult with brands and suppliers entering these “special markets”, helping guide them through best practices how to operate within the channel. Handle all aspects of marketing for the Metro Incentive Show, the premier regional event for incentive merchandise and corporate gifts in the NY/ NJ area including email campaigns and media relations. Exceed sales goals. A 2024 Finalist for “Rep of the Year”.

Managed a national sales force, providing sales leadership for incentive, and promotional product sales. Exceeded sales targets while building a high-performing sales team. Tripled product placement while growing revenue 25% YoY. Interacted regularly with the team to train, discussing brand initiatives and sales strategies, while keeping the brand top of mind. Traveled to customer accounts and trade shows supporting field sales and closing business opportunities. Developed relationships with large retail accounts, catalogs, incentive houses, and distributors. Explored alternate verticals, engaging with event planners as well as e-commerce platforms. Collaborated on various projects including product development and go-to-market strategies.

Sold computer and networking equipment, surpassing sales goals quarterly, while achieving higher than average profit margins through strategic sales to value-added resellers, distributors, and system integrators. Specialized in converting customers aging inventory to new and current stock for sale. (SPA) Consulted with customers on their needs, including managing inventory while maximizing profitability. Strengthened business relationships at all levels of client accounts from purchasing to C-Suite. Contributed to annual revenue goals and acquired new accounts. Provided excellent customer service resulting in long-lasting client relationships.

Developed and executed business strategies to drive growth, increase market share, and achieve sales targets. Managed agency finances, including budgeting, cash flow monitoring, and profitability analysis; ensured compliance with tax regulations and financial reporting standards. Focused on client acquisition and retention by implementing marketing strategies to attract new clients while maintaining strong relationships with existing clients through regular communication and policy reviews. Provided in-depth knowledge of property and casualty insurance products; educated clients on coverage options tailored to their specific needs.