BRENDAN MULDOON
Rancho Cucamonga,USA
Summary
Dynamic Advertising Account Planner with a proven track record of success at Spectrum Reach, specializing in media planning and campaign execution. Skilled at building strong client relationships and managing budgets, consistently driving measurable results through strategic insights and cross-functional collaboration. Recognized for enhancing digital revenue and fostering teamwork, consistently delivering impactful advertising solutions. Developed exceptional client management and strategic planning skills within a collaborative, fast-paced advertising environment. Demonstrating efficiency in managing multiple projects and effective communication across teams.
Overview
15
15
years of professional experience
Work History
Advertising Account Planner
Spectrum Reach
03.2022 - 01.2025
- Managed the end-to-end process of campaign planning and execution, including audience segmentation, media selection, creative direction, and budget allocation across various platforms (TV, digital, search, and social)
- Conducted in-depth market research and audience analysis to identify key trends, consumer behavior, and competitive dynamics to inform campaign strategies and deliver actionable insights
- Worked closely with internal teams, including creative, media buying, data analytics, and sales, to ensure seamless campaign implementation and alignment with client objectives
- Oversaw budget allocation and managed advertising spend to maximize campaign effectiveness, ensuring projects stayed within scope, budget, and timeline
- Partnered with clients across multiple industries to build customized, measurable advertising strategies across TV, digital (Display/ Video), search, and social media platforms, ensuring alignment with brand goals and key performance indicators (KPIs)
- Prepared budgets and submitted estimates for program costs as part of campaign plan development
Multimedia Account Coordinator
Southern California News Group
08.2009 - 04.2020
- Creatively resolved multiple escalated client issues, by being direct point of contact regarding Ad building, billing, invoice itemizing, manufacture co-op approval
- Provided all weekly tear sheets and digital reports for proof of advertising for manufacture reimbursements
- Headed up 'Online Used Car Virtual Parking Lot' kick start program that generated over $350K a year, to assist 9 account executives in their digital revenue goals
- Participated in local advertiser mixing events, Inland Empire Chamber of Commerce meetings, and supported Golf Fundraising Tournaments
- Provided technical and client support to a team of up to nine account managers, handling an average of fifty number of external inquiries each week
- Assisted in the training of 5-6 new hires in Account Management per year
Education
BA - Business Management
Metropolitan State University of Denver
Denver, COSkills
- Media planning
- Advertising
- Digital advertising
- Strategic planning
- Brand strategy
- Marketing
- Salesforce CRM
- Systems and software expertise
- Client relations
- B2B sales
- Order processing
- Order management
- Revenue generation
- Campaign implementation
- Excellent communication skills
- Teamwork and collaboration
- Multitasking abilities
- Attention to detail
- Time management
- Organizational skills
- Problem-solving abilities
- CRM systems
Timeline
Advertising Account Planner
Spectrum Reach
03.2022 - 01.2025
Multimedia Account Coordinator
Southern California News Group
08.2009 - 04.2020
BA - Business Management
Metropolitan State University of Denver
Similar Profiles
Tiki Guerrant-McRayTiki Guerrant-McRay
Field Marketing Director at Spectrum ReachField Marketing Director at Spectrum Reach
Tracy Cunningham-WhiteTracy Cunningham-White
Finance Business Operations at Spectrum ReachFinance Business Operations at Spectrum Reach
KENNETH SHUFELTKENNETH SHUFELT
Media Content Technician at Spectrum ReachMedia Content Technician at Spectrum Reach