Summary
Overview
Work History
Education
Skills
Timeline
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Bob Baehser

Feasterville,PA

Summary

Business development expert with 37 years as top sales performer in the Cash Management Technology market. Comfortable with new ideas, innovative products and start-up environments. Proven track record of achievement in brand management, product launch and new territory penetration.

Overview

34
34
years of professional experience

Work History

Vice President of National Accounts - Retail

Cennox
Alpharetta, Georgia
03.2024 - Current
  • Coordinated efforts between departments across the organization that impact Recycler business development activities.
  • Developed growth plans by identifying key clients, key targets, and priority service lines.
  • Marketed and developed key accounts by favorably representing company.
  • Negotiated major contracts with clients to expand the organization's Recycler presence in the industry.
  • Led strategic planning initiatives to align operations with company vision.

Vice President of Business Development

The Brink's Company
Coppell, Texas
06.2021 - 03.2024
  • Collaborated with marketing teams to create targeted promotional campaigns.
  • Negotiated major contracts with clients to expand the organization's presence in the industry.
  • Analyzed customer data trends to assess current market conditions and forecast future growth prospects.
  • Created a comprehensive plan to identify prospective customers and develop relationships with them.

SVP Enterprise Sales

Balance Innovations
Lenexa, KS
06.2013 - 06.2021
  • Implemented company’s first targeted national retailer marketing outreach beyond grocery niche market
  • Sold the company's 4 largest sales in in BJ’s Wholesale, Weis Markets, Sears, and Cub Foods.
  • Part of core group who launched, and sold the alpha consumer on the company’s new mail software solution, Deposits & Orders

Vice President of Business Development

Revolution Retail Systems
Dallas, TX
01.2010 - 06.2013
  • Engaged with 75 of the Top-100 retailers in the country
  • Hand-picked as member of two-person team to launch the company’s new big box, cash room automation solution, the Revolution
  • Produced a nationwide, 12-city Open House tour to personally demonstrate Revolution to 40 of the country’s largest retailers
  • Formulated and executed the company’s Trade Show strategy

Director of Sales

Tidel Engineering
Carrollton, TX
10.2007 - 01.2010
  • Developed and executed comprehensive Sales and Marketing Plan for the company’s new Cash-management, smart-safe product the Sentinel.
  • Created and implemented Sentinel training program for CIT partners and VARs
  • Established and executed a nationwide retail Who’s-Who evangelical program to introduce and educate the marketplace.

National Sales Manager

GardaWorld Cash Services
Los Angeles, CA
02.2002 - 10.2007
  • Developed the company’s national sales plan for the soon-to-be launched CashLINK-Express product
  • Served as liaison with Canadian technology partner and helped negotiate exclusive U.S. dealer agreement
  • Worked closely with alpha consumer on product refinement and to confirm market application
  • Co-created the company’s product plan for the newly launched EvenXchange retail change order product

Vice President of National Accounts

Dunbar Armored
Hunt Valley, MD
11.1991 - 02.2002
  • Increased National Account Departments annual net/new revenues 34% from $36 million to $48 million
  • Developed and initiated Portfolio Product Maximization Plan to maximize organic account expansion via the company’s full line of products
  • Cultivated partner relationships with a Who’s-Who of the top retailers in America such as Wal-Mart, Sears, Kmart, Home Depot, Target, Auto Zone, Kohl’s, Best Buy, etc.
  • #1 Top producing Account Executive nationwide for the four consecutive years of 1995 through 1998

Education

Some College (No Degree) - Marketing

Bucks County Community College
Newtown, PA

Skills

  • Customer Engagement
  • Relationship Management
  • Organizational Development
  • Contract Negotiations
  • Market Penetration
  • Presentation Development
  • Business Development
  • Lead Generation
  • Revenue Generation
  • Consultative Sales Techniques

Timeline

Vice President of National Accounts - Retail

Cennox
03.2024 - Current

Vice President of Business Development

The Brink's Company
06.2021 - 03.2024

SVP Enterprise Sales

Balance Innovations
06.2013 - 06.2021

Vice President of Business Development

Revolution Retail Systems
01.2010 - 06.2013

Director of Sales

Tidel Engineering
10.2007 - 01.2010

National Sales Manager

GardaWorld Cash Services
02.2002 - 10.2007

Vice President of National Accounts

Dunbar Armored
11.1991 - 02.2002

Some College (No Degree) - Marketing

Bucks County Community College

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