Bob Deaton
Byron Center,MI
Summary
Aggressive Sales Executive with a strong record of surpassing quotas in the automotive retail DMS and CRM systems sector, specializing in Michigan and the Great Lakes Region. Cultivates extensive relationships within the industry, leveraging an ethical approach to build trust and rapport. Recognized for exceptional communication skills and a detail-oriented mindset that enhances team collaboration and client satisfaction.
Overview
26
26
years of professional experience
Work History
Dealership Consultant
BD Automotive Consulting, LLC
Grand Rapids , MI
06.2018 - Current
- Established a consulting business solely through word-of-mouth recommendations.
- Leveraged industry expertise to oversee DMS/CRM vendor contract discussions.
- Assessed vendor software presentations and delivered a constructive, needs-based analysis.
- Facilitated fixed operations sales training for advisors and management, boosting customer satisfaction index.
- Boosted profitability by an average of 12%, leading to nearly 100% absorption rates.
Regional Sales Manager
Dealerbuillt DMS
Grapevine, Texas
10.2021 - 10.2022
- Adopted a hunter mentality to drive a steady generation of new sales prospects.
- Joined a newly formed six-man national sales team with responsibilities covering the Great Lakes region.
- I successfully presented at N.A.D.A., Las Vegas, in 2022, securing multiple new sales opportunities.
- Secured the first new Dealerbuilt DMS contract in over 12 months.
- Dealerbuilt acquires Vista Dash and sunsets the newly hired national sales team in favor of using Vista Dash's inside sales team.
Regional Sales Manager
Dominion Dealer Solutions
Norfolk, VA
07.2018 - 02.2020
- Launched Dominion Vision CRM, a state-of-the-art tool with integrated artificial intelligence enhancements.
- Exceeded sales target by achieving 118% of quota in 2019.
- Directed integration of fixed operations CRM module, pivotal in dealership group's decision to choose Dominion.
- Transitioned out of role due to discontinuation of the reseller agreement with CRM solution provider.
Account Sales Executive
CDK Global, ADP Dealer Services
Grand Rapids, MI
08.2010 - 01.2015
- Collaborated with high-level executives and dealership management to pinpoint shortcomings in SaaS products.
- Strengthened connections with 78 dealerships, previously underserved by CDK Global.
- Secured renewal of all 28 contracts despite previous lack of customer support.
- Enhanced client relationships by aligning additional software offerings with business needs, creating value in contracting additional CDK offerings.
- Achieved performance goals annually via proficient resource utilization and data-driven strategies.
- Analyzed competition solutions to devise plans showcasing CDK's strategic edge.
Service Director
Berger Chevrolet
Grand Rapids , Michigan
06.1999 - 05.2010
- Collaborated efficiently across a team of 12 advisors in a Chevrolet dealership.
- Secured repeated recognition for achieving top-tier CSI metrics.
- Consistently exceeded regional benchmarks in parts and labor sales.
- Executed staffing decisions by implementing hiring and termination protocols.
- Ranked first in sales and customer satisfaction for 9 consecutive years.
Education
BBA - Business Management
Central Michigan University
Mount Pleasant, MI11-2009
Skills
- Strong time management and organization skills
- Initiative-taker with a "hunter" mentality
- Challenger Sales Expertise
- Skilled in Creating Effective Territory Plans
- Ability to persevere through challenges
- Relentless Closer With Phenomenal Negotiating Skills
- Change management
- Visionary thinking
Accomplishments
- ADP President's Club Award Winner (162% of plan)
- ADP President's Club Award Winner (219% of plan)
- ADP Account Sales Executive of the month (706% of plan)
- Pioneered new discovery method to uncover hidden sales opportunities in fixed operations that led to a 175% company wide increase in sales
Professional Sales Training
- Miller-Heiman - Strategic sales training for the large complex sale (2012, 2020)
- Acclivus R3 - Formal negotiation training (2012, 2020)
- Eloqui- Formal software presentations (2011)
- Challenger Sales Methodology (2012)
- Axiom - Coaching effective sales teams
Timeline
Regional Sales Manager
Dealerbuillt DMS
10.2021 - 10.2022
Regional Sales Manager
Dominion Dealer Solutions
07.2018 - 02.2020
Dealership Consultant
BD Automotive Consulting, LLC
06.2018 - Current
Account Sales Executive
CDK Global, ADP Dealer Services
08.2010 - 01.2015
Service Director
Berger Chevrolet
06.1999 - 05.2010
BBA - Business Management
Central Michigan University
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