Bob Elmergreen
Hinesburg,VT
Summary
Results-driven leader adept at guiding high-performing teams and implementing strategic initiatives to drive business success. Known for fostering collaborative environment and achieving measurable milestones. Exhibits strong leadership and adaptability to changing business needs.
Overview
24
24
years of professional experience
Work History
Senior Director of Sales
Twincraft Skincare
01.2018 - Current
- Directed cross-functional account team to exceed annual revenue goals with a CAGR of 26% from 2015-2024 across multiple (cosmetic and OTC) manufacturing capabilities - Bar Soap, Skincare, and Hot Pour
- Drive entire sales process; from identifying targets, maintaining HubSpot sales funnel, delivering tailored product trend pitches to specialty CPG brands and seeing developments through commercialization
- Developed strong relationships with key industry partners (manager to C-Suite), fostering collaboration and long-term, sustainable partnerships
- Cultivated strategic partnership in 2019 which led to largest and most profitable division in company history
- Manage In-Bound and Prospect Strategy in concert with Sales Coordinator and Marketing Director
- Inform senior management of emerging industry trends, and inform strategy to ensure Twincraft maintains sales trajectory with investments in equipment, staff and overall resource allocation
- Support the hiring process and motivate, train, and inspire new sales hires
North American Sales Manager
Burton Snowboard Company
06.2012 - 11.2014
- Implement sales/marketing strategies that drive brand awareness, grow market share and exceed revenue targets in critical distribution channels
- Oversee, support, empower and foster accountability among 16 NA rep agencies to expand brand presence and achieve financial goals
- Partner with product, marketing and finance to develop resort product, packaging and collateral - backed by mutually beneficial sales programs
- Go-To-Market team member for a revolutionary new product innovation released in Winter 17/18
- Drive high-level execution and project management of 6 new partner store activations in resort markets
Independent Sales Representative
Vans – VF Corporation
07.2010 - 06.2012
- Exceed strategic multi-category sales goals within assigned Core Channel territory for Vans and Pro-Tec
- (Fall11 vs Fall12): Footwear ^ 14% | Apparel ^ 327% | Snow ^ 56%
- (FY 2010 vs FY 2011): Footwear ^ 38% | Apparel ^ 486% | Snow ^ 38%
Independent Sales Representative
Burton Snowboard Company
09.2001 - 06.2010
- Manage aggressive preseason sales targets for multiple categories under Burton umbrella
- Establish exclusive relationships with new doors while growing sales within existing distribution
Education
BA - Spanish, Business Management
University of Minnesota Twin-Cities
Minneapolis, MNSkills
- Collaborative leadership
- Culture transformation
- Business development
- Sales management
- Strategic planning
- Negotiation
- Business planning
- Contract negotiation
Accomplishments
- Vans, Transworld Industry Awards 2011 “Rep of the Year”
- Burton Snowboards, Transworld Industry Awards 2009 “Rep of the Year”
- Burton Snowboards, 2006 “North American Rep Agency of the Year”
Timeline
Senior Director of Sales
Twincraft Skincare
01.2018 - Current
North American Sales Manager
Burton Snowboard Company
06.2012 - 11.2014
Independent Sales Representative
Vans – VF Corporation
07.2010 - 06.2012
Independent Sales Representative
Burton Snowboard Company
09.2001 - 06.2010
BA - Spanish, Business Management
University of Minnesota Twin-Cities
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