Bob Martin
Saginaw,MI
Summary
Accomplished sales and marketing leader with extensive experience driving revenue growth, developing strong business relationships, and leading teams to exceed organizational goals. Proven ability to manage complex sales cycles, develop community partnerships, and execute strategic initiatives. Known for strong communication, high accountability, and an approachable, relationship-focused leadership style.
Overview
27
27
years of professional experience
Work History
Director of Tickets and Business Operations
Saginaw Spirit
06.2025 - Current
- Drive revenue through corporate ticket packages, group sales, suite rentals, sponsorships, and promotional events.
- Engage prospects across the Great Lakes Bay Region, targeting the 75% of untapped corporate market.
- Deliver corporate sales materials, build relationships, and execute high-impact outreach strategies.
- Support internal operations, collaborating closely with staff to ensure timely delivery of commitments.
- Utilize home games as high-value opportunities for client meetings, networking, and sales development.
- Step in across departments when needed to support organizational goals and staff challenges.
- Coordinated event logistics, ensuring seamless execution of game day operations and special events.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Senior Account Manager
Applied Innovation
04.2018 - 01.2025
- Generated $1.5M in net new annual revenue through strategic enterprise account development.
- Built strong relationships with CEOs and organizational leaders through community engagement and process-improvement support.
- Conducted regular business reviews to align solutions with client objectives.
- Used CRM tools to track opportunities, forecast revenue, and manage account pipelines effectively.
- Secured major new business with CMU Health, Garber Management Group, Michigan Sugar, and Covenant HealthCare.
- Partnered with regional business organizations: Saginaw Spirit, Stevens Center for Family Business (SVSU), Conscious Capitalism GLBR, and local Chambers of Commerce.
Regional Sales Manager
Xerox
07.2013 - 02.2018
- Led, trained, and motivated a team of six account representatives who delivered $3.2M in annual revenue.
- Mentored and promoted multiple team members into leadership roles.
Major Account Representative
Xerox
11.1998 - 07.2013
- Managed major accounts while maintaining detailed CRM documentation and sales activity records.
- Educated clients on evolving industry trends and aligned solutions to business challenges.
- Achieved consistent sales success and earned annual President’s Circle recognition.
Education
Bachelor of Business Administration (BBA) - Business Administration & Management
Western Michigan University
Kalamazoo, MISkills
- Business Relationship Development
- Customer Service
- CRM & Database Management
- Leadership & Team Management
- Marketing & Communications
- Negotiation & Presentation
- New Business Development
- Nonprofit Fundraising
- Financial Assessments & Gap Analysis
- Project & Time Management
- Process Improvement & Change Management
- Sales Strategy & Execution
- Social Media Branding
- Strategic Planning
Timeline
Director of Tickets and Business Operations
Saginaw Spirit
06.2025 - Current
Senior Account Manager
Applied Innovation
04.2018 - 01.2025
Regional Sales Manager
Xerox
07.2013 - 02.2018
Major Account Representative
Xerox
11.1998 - 07.2013
Bachelor of Business Administration (BBA) - Business Administration & Management
Western Michigan University