Summary
Overview
Work History
Education
Skills
Websites
Certification
References
Timeline
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Bob O'Neil

Bob O'Neil

50198 Teton Ridge Drive Northville,Michigan

Summary

Dynamic VP of Sales with proven ability to exceed sales objectives, optimize profit margins, and enhance team performance. Expertise in strategic planning and commercial process improvement.

Overview

33
33
years of professional experience
1
1
Certification

Work History

VP of Sales

Autokiniton
New Boston, Michigan
10.2021 - Current
  • Oversee three Sales Managers, eight Account Managers, two Sales Administrators, and summer interns.
  • Manage General Motors, Stellantis, Tesla, Rivian, Navistar, and Tier 1 customers.
  • Developed capture plans for $200 million in incremental GM business awards across multiple programs.
  • Negotiated inflation and EV volume shortfall settlements, enhancing program margins by $360 million.
  • Led process improvement initiatives for APQP sales elements from RFQ receipt to program completion.
  • Established a Sales Development program utilizing Aha Leadership training methodologies.
  • Set annual budgets and objectives for Sales team, ensuring strategic alignment with company goals.
  • Conduct internal sales audits to ensure compliance with sales policies and legal standards.

Director of Sales

Tower Automotive/Autokiniton
Livonia, Michigan
06.2011 - 10.2021
  • Sales Leader for 5 Account Managers with customer responsibility for FCA BIW/Chassis, General Motors, Navistar, PACCAR, AM General, SunPower, and various Tier 1 customers.
  • Achieved consistent annual sales growth from $110M in 2011 to $520M in 2021.
  • Executed capture plan for GM 31XX-2 and GMT610 frame award, securing $2B LOP sales.
  • Led pricing negotiations for FCA JL frame award, resulting in $180M annual revenue.

Sales Manager

Tower Automotive
Livonia, Michigan
05.2006 - 06.2011
  • Directed Ford BIW programs, overseeing three Account Managers and one Sales Administrator.
  • Secured new business awards including D3, D385/471, U502, and C346.
  • Facilitated collaboration among internal teams for development of supplier stamping cost model with Ford Purchasing and Cost Estimating.

Account Manager

Tower Automotive
Novi, Michigan
06.2001 - 06.2011
  • Served as commercial lead for Ford D219/258 program, overseeing 134 end items generating $250M annually.
  • Project lead for dedicated Greenfield stamping and assembly plant at Ford Chicago Supplier Campus for largest BIW program launch in Tower history; negotiated lease agreement and $32M tenant improvements with Ford Purchasing for site development.
  • Secured progressive tooling payment agreement to ensure positive cash flow for $125M program investment.

Account Manager

NTN Bearing Corp
Farmington Hills, Michigan
01.1999 - 06.2001
  • Generated $60M in annual sales for all Ford Powertrain and Chassis components.
  • Led internal team to achieve Ford Full Service Supplier certification.
  • Acted as Sales Manager during department leader's six-month leave of absence.
  • Received Ford Supplier Excellence Award from U222/U228 Chief Engineer for process improvement.

Sales Engineer

Alumax/Alcoa
Farmington Hills, Michigan
03.1997 - 01.1999
  • Drove new business development for aluminum applications with automotive OEMs and Tier suppliers.
  • Established technology validation projects with Ford, Volvo, and Chrysler.
  • Launched aluminum frame project with Panoz Automotive, boosting annual sales from $0.8 million to $2.9 million.

Sales Engineer

NTN Bearing Corp
Southfield, Michigan
01.1996 - 03.1997
  • Oversaw $13M annual sales for Ford Chassis business and secured $8M compressor bearing award.

Sales Engineer

MagneTek
St Louis, Missouri
02.1993 - 01.1996
  • Increased annual sales in Indiana from $1.8 million to $2.5 million with Industrial OEMs.
  • Received WaterFurnace International Outstanding Supplier Service Award in 1995.

College Grad Program - Marketing Specialist & Application Testing Engineer

  • Conducted feasibility studies and market share analysis for new products and pricing strategies.
  • Prepared quarterly and annual sales reports for OEM clients to track performance.
  • Completed prototype testing and validation for product quality assurance before shipment.

Education

Bachelor of Science - Engineering Arts (Mechanical Eng & Business)

Michigan State University
East Lansing, MI
12-1992

Skills

  • Executive Sales Leadership
  • New Business conquest plan development and execution
  • Margin improvement strategies and implementation
  • Sales team member development
  • Sales process optimization

Certification

  • Aha Leadership - Executive 8-Month Course
  • American Management Association - Leadership & Team Development for Managerial Success
  • American Management Association - 5 Day MBA Workshop
  • American Management Association - Management Skills for New Supervisors
  • American Management Association - Principles of Professional Selling
  • American Management Association -Communicate with Diplomacy & Credibility
  • Tower Automotive - Excellence in Leadership

References

References available upon request.

Timeline

VP of Sales

Autokiniton
10.2021 - Current

Director of Sales

Tower Automotive/Autokiniton
06.2011 - 10.2021

Sales Manager

Tower Automotive
05.2006 - 06.2011

Account Manager

Tower Automotive
06.2001 - 06.2011

Account Manager

NTN Bearing Corp
01.1999 - 06.2001

Sales Engineer

Alumax/Alcoa
03.1997 - 01.1999

Sales Engineer

NTN Bearing Corp
01.1996 - 03.1997

Sales Engineer

MagneTek
02.1993 - 01.1996

Bachelor of Science - Engineering Arts (Mechanical Eng & Business)

Michigan State University
Bob O'Neil
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