BOB SENESAC
West Hartford,CT
Summary
Results-driven global business development and strategic marketing leader with over 20 years of experience propelling B2B, B2B2C, and B2C growth across North America, Europe, Asia, and LATAM. Demonstrated expertise in supplier marketing, product commercialization, go-to-market execution, and P&L leadership within life sciences, medical devices, consumer goods, and industrial sectors. Recognized for cultivating and guiding global teams, launching impactful NPIs, and devising omni-channel strategies that enhance revenue, optimize margins, and fortify partner relationships.
Overview
25
25
years of professional experience
Work History
Senior Manager, Supplier & Product Marketing (Life Sciences Distribution)
AVANTOR
12.2023 - Current
- Lead a global team of 7 Supplier Relations Managers across North America and Europe, driving execution discipline and supplier alignment.
- Optimized B2B supplier marketing investment, delivering a 6% reduction in marketing spend while maintaining launch velocity and performance.
- Orchestrate global marketing programs for strategic suppliers including Millipore Sigma, Thermo Fisher, and Ansell, supporting product launches and promotional campaigns.
- Established a new supplier invoicing and governance process, improving operational efficiency and partner experience.
Marketing Contractor (Robotic Spine Surgery)
GLOBUS MEDICAL
03.2023 - 11.2023
- Led the launch of new oscillating surgical technology into the B2B medical device market, contributing to $10M+ in first-year sales.
- Developed launch messaging, sales enablement tools, and clinical marketing collateral to support surgeon adoption and distributor readiness.
- Managed timelines, budgets, and cross-functional coordination to ensure on-time, compliant market entry.
Product Manager, Building Products
CERTAINTEED / SAINT-GOBAIN
11.2020 - 03.2023
- Owned P&L responsibility for an $80M product line (Cedar Impressions), achieving profitability targets across B2B distributor and B2C retail channels.
- Introduced 14 new siding products over two years, generating $3.5M+ in annualized revenue.
- Designed pricing, promotional, and channel strategies that increased sales 15% in 2021.
Owner / Co-Founder (Hispanic Marketing Agency)
THE HISPANIC APPROACH
12.2018 - 11.2020
- Built a regional Hispanic marketing agency from inception to 15 active clients within the first year through targeted B2B development.
- Delivered culturally relevant marketing strategies for consumer and retail brands seeking growth in Hispanic markets.
Senior Director of Marketing (Dental Products)
DENTALEZ
12.2015 - 11.2018
- Directed cross-functional launch of 16 new dental products, generating $5M in incremental annual revenue.
- Built an omni-channel marketing ecosystem supporting distributors, dealers, and direct sales teams.
- Strengthened brand positioning and lead generation through integrated digital, trade, and channel marketing programs.
Director of Marketing (Medical Device & Consumer Products)
ACCUTEC / PERSONNA
06.2007 - 10.2015
- Expanded B2B and B2B2C distribution across LATAM, Europe, Asia, and North America.
- Managed a $2M marketing budget and led a team of six marketing professionals.
- Launched 18 new products, driving $4-5M in annual revenue growth.
- Led transition from print-heavy marketing to digital-first strategies across consumer and medical channels.
Trade Marketing Manager / Global Trade Marketing Manager
STANLEY TOOLS
09.2000 - 02.2007
- Partnered with major retailers including Home Depot, Lowe's, and Walmart on line reviews, pricing, and promotional strategy.
- Supported launch of 70+ products, improving shelf presence and market penetration across B2B and B2C channels.
- Collaborated with global sales and merchandising teams to align trade strategy with revenue objectives.
Education
Master of Arts - Advertising
Syracuse University - Newhouse School
Bachelor of Arts - Mass Communication
St. Bonaventure University
Skills
- Business-to-business marketing
- B2B and B2C marketing
- Consumer marketing
- International business growth
- Marketing strategy
- Supplier management
- Product launch strategy
- Market entry strategy
- Omni-channel strategy
- Life sciences promotion
- Medical device promotion
- Consumer product marketing
- Profit and Loss oversight
- Market research analysis
- Sales support
- Key performance indicators
Websites
Accomplishments
- Launched 150+ products across B2B, B2B2C, and B2C channels in medical devices, dental, consumer goods, and life sciences, driving multi-million-dollar revenue growth.
- Directed global supplier marketing initiatives for B2B partnerships, increasing market share and optimizing spend.
- Built omnichannel marketing ecosystems for B2C and B2B2C segments, improving lead generation and brand visibility.
- Partnered with major retailers, distributors, and healthcare networks to expand B2B2C reach and enhance sales.
- Revamped market research and product development processes, accelerating speed-to-market by 15-20%.
Timeline
Senior Manager, Supplier & Product Marketing (Life Sciences Distribution)
AVANTOR
12.2023 - Current
Marketing Contractor (Robotic Spine Surgery)
GLOBUS MEDICAL
03.2023 - 11.2023
Product Manager, Building Products
CERTAINTEED / SAINT-GOBAIN
11.2020 - 03.2023
Owner / Co-Founder (Hispanic Marketing Agency)
THE HISPANIC APPROACH
12.2018 - 11.2020
Senior Director of Marketing (Dental Products)
DENTALEZ
12.2015 - 11.2018
Director of Marketing (Medical Device & Consumer Products)
ACCUTEC / PERSONNA
06.2007 - 10.2015
Trade Marketing Manager / Global Trade Marketing Manager
STANLEY TOOLS
09.2000 - 02.2007
Master of Arts - Advertising
Syracuse University - Newhouse School
Bachelor of Arts - Mass Communication
St. Bonaventure University