Bob Tranchida
Palm Springs,CA
Summary
Marketing professional with proven expertise in driving strategic initiatives and fostering growth. Strong focus on team collaboration and delivering measurable results. Adept at leveraging market insights, innovative campaigns, and effective communication strategies. Reliable and adaptable, excelling in dynamic environments and consistently achieving business objectives.
Dedicated Marketing Executive adept at creating dynamic branding campaigns. Skilled at promoting adoption and utilization of AI and Cloud technologies as part of an overall enterprise imaging and informatics digital strategy.
Overview
17
17
years of professional experience
Work History
VP of Marketing
Mach7 Technologies
07.2020 - Current
- Member of Executive Leadership team, responsible for global marketing programs, including all go-to-market strategies.
- Manage team focused on promotional awareness and demand generation by developing and executing organic, comprehensive marketing campaigns across multiple product lines and specialty areas.
- Develop creative assets and content for integrated marketing campaigns designed to create leads and opportunities while generating customer advocacy.
- Elevate the company''s thought leadership position by delivering impactful presentations at industry conferences and events.
- Drive company branding efforts to increase market presence and brand recognition.
- Develop overall marketing strategy and manage knowledge transfer and education across departments.
- Manage $1M+ USD annual marketing budget designed to optimize ROI and increase company growth.
- Developed a data-driven approach to marketing decision-making by implementing advanced analytics tools and processes.
- Work with technology partners to create marketing strategies and sales channel alignment to promote advanced integrated applications with core focus on embedded AI and Cloud enablement to improve adoption and utilization.
- Managed public relations efforts, securing positive media coverage for company news and events.
- Boosted sales revenue through innovative product launch strategies and targeted promotions.
- Established targets for social media platforms to reflect business objectives.
- Strengthened brand positioning by conducting market research and competitive analysis to identify unique selling points.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Coordinated with design and media teams to develop high-quality creative assets.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Sr. Field Marketing Manager
Philips Healthcare
05.2014 - 06.2020
- Focused on all marketing activities for the Philips Imaging and Informatics business.
- Generated high-quality leads for sales conversion by creating informative content showcasing products'' features and benefits.
- Strengthened relationships with key industry influencers, securing valuable partnerships.
- Delivered impactful presentations for customer engagements and industry conferences, establishing thought leadership within the sector.
- Conducted market research to inform campaign planning, ensuring a competitive edge in the marketplace.
- Developed comprehensive training materials to educate sales teams on new products and promotions.
- Enhanced lead generation through the implementation of targeted campaigns and events.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Implemented successful account-based marketing initiatives, targeting high-value prospects for increased revenue potential.
Sr. Product Manager
Philips Healthcare
03.2008 - 04.2013
- Increased product adoption by identifying customer needs and developing innovative product features.
- Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
- Led cross-functional teams for successful product launches, resulting in increased market share.
- Collaborated with sales teams on generating targeted marketing materials that effectively communicated unique selling points of each product offering.
- Consulted with product development teams to enhance products based on customer interest data.
- Managed product demonstrations and testimonials for performance evaluation.
Education
Bachelor of Science - Business Administration
Widener University
Chester, PA05-1983
Skills
- Strategic Marketing Program Development
- Imaging and Informatics Product Management
- Strategic Account Management
- Project Management
Timeline
VP of Marketing
Mach7 Technologies
07.2020 - Current
Sr. Field Marketing Manager
Philips Healthcare
05.2014 - 06.2020
Sr. Product Manager
Philips Healthcare
03.2008 - 04.2013
Bachelor of Science - Business Administration
Widener University
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