Summary
Overview
Work History
Education
Skills
Timeline
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Bob Tranchida

Bob Tranchida

Palm Springs,CA

Summary

Marketing professional with proven expertise in driving strategic initiatives and fostering growth. Strong focus on team collaboration and delivering measurable results. Adept at leveraging market insights, innovative campaigns, and effective communication strategies. Reliable and adaptable, excelling in dynamic environments and consistently achieving business objectives.

Overview

17
17
years of professional experience

Work History

VP of Marketing

Mach7 Technologies
07.2020 - Current
  • Member of Executive Leadership team, responsible for global marketing programs.
  • Manage team focused on promotional awareness by developing and executing organic, comprehensive marketing campaigns.
  • Develop creative assets and content for integrated marketing campaigns designed to create demand generation and highlight customer advocacy.
  • Elevated the company''s thought leadership position by delivering impactful presentations at industry conferences and events.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Developed overall marketing strategy and support implementation across departments.
  • Managed $500,000 USD annual marketing budget designed to optimize ROI.
  • Developed a data-driven approach to marketing decision-making by implementing advanced analytics tools and processes.

Sr. Field Marketing Manager

Philips Healthcare
05.2014 - 06.2020
  • Focused on all marketing activities for the Philips Imaging and Informatics business.
  • Generated high-quality leads for sales conversion by creating informative content showcasing products'' features and benefits.
  • Strengthened relationships with key industry influencers, securing valuable partnerships.
  • Delivered impactful presentations for customer engagements and industry conferences, establishing thought leadership within the sector.
  • Conducted market research to inform campaign planning, ensuring a competitive edge in the marketplace.
  • Developed comprehensive training materials to educate sales teams on new products and promotions.
  • Enhanced lead generation through the implementation of targeted campaigns and events.
  • Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Implemented successful account-based marketing initiatives, targeting high-value prospects for increased revenue potential.

Sr. Product Manager

Philips Healthcare
03.2008 - 04.2013
  • Increased product adoption by identifying customer needs and developing innovative product features.
  • Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
  • Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
  • Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
  • Led cross-functional teams for successful product launches, resulting in increased market share.
  • Collaborated with sales teams on generating targeted marketing materials that effectively communicated unique selling points of each product offering.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Managed product demonstrations and testimonials for performance evaluation.

Education

Bachelor of Science - Business Administration

Widener University
Chester, PA
05-1983

Skills

  • Strategic Marketing Program Development
  • Imaging and Informatics Product Management
  • Strategic Account Management
  • Project Management

Timeline

VP of Marketing

Mach7 Technologies
07.2020 - Current

Sr. Field Marketing Manager

Philips Healthcare
05.2014 - 06.2020

Sr. Product Manager

Philips Healthcare
03.2008 - 04.2013

Bachelor of Science - Business Administration

Widener University

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Bob Tranchida