BOBBIE SHAY LEE
Community Engagement
St. Petersburg,FL
Summary
More than 20 years' experience in patient advocacy, media relations, community outreach, government, and regulatory affairs. Skilled in strategic messaging, public speaking, and corporate communications.
Overview
3
3
years of post-secondary education
19
19
years of professional experience
Work History
Campaign Consultant
Golden Jaguar Consulting
Clearwater, FL
07.2020 - 03.2021
- Managed 4 local government and state legislative candidate campaigns.
- Achieved campaign success through community engagement and strategic planning.
- Conducted issue, candidate, and donor research.
National Conference Team
Association Of Writers And Writing Programs
Washington , UT
12.2018 - 07.2020
- AWP provides support, advocacy, and resources to nearly 50,000 writers, 550 college writing programs, and 150 writing centers.
- Developed, coordinated, and executed largest literary event in North America, hosting more than 12,000 attendees, 2,000 presentations, and 700+ bookfair exhibitors.
- Managed and bookfair exhibitor participation; tracked sales, expenses, and total revenue; weekly and responsible for quarterly reporting to board of directors.
- Developed grassroots efforts and conference communications, including press releases and annual reporting to board of directors and donors.
Executive Director, Founder
The Center for Transparency
St. Petersburg, FL
01.2011 - 11.2018
- Developed strategic 5 year marketing plan to generate national visibility for transparency in cause marketing sector.
- Implemented strategic communications, grassroots engagement, social media strategies, and national media exposure through substantive storytelling.
- Responsible for foundation development and consumer protection initiative; including establishing private/corporate partnerships, including partnership with academia.
- Provided new guidelines and recommendations for transparent language in cause-related marketing campaigns.
- Worked directly with corporations to create transparent marketing campaigns.
- Worked in coordination with Federal Trade Commission, US House Committees, and Department of Revenue to protect consumers.
Senior Project Manager/Non Profit Specialist
Pinstripe Marketing
St. Petersburg, FL
10.2011 - 12.2017
- Conduct needs assessment for new clients; develop, coordinate, and implement business and fund development campaigns for various clients, including non-profit initiatives.
- Specialized in large-scale events including East-West Shrine Game (college football all-star game) and Republican National Convention in 2012.
- Thoughtfully collaborated with clients in designing new and creative marketing campaigns to broaden brand identity through grassroots efforts, remaining sensitive to specific client audiences and issues.
- Directed all phases of project management, development, and execution of reports and evaluations.
- Developed and supported business development through market presentations, media relations, and crisis management.
Executive Director
HomeAid Tampa Bay
Tampa, FL
04.2009 - 09.2011
- HomeAid is leading national non-profit provider of housing (physical shelters) for suddenly homeless populations.
- Responsible for chapter start up, establishing community engagement, recruit industry partners, as well as grant writing.
- Executed program management, new prospect presentations, financial reporting to board of directors and investors
- Create corporate communications, and press releases.
- Received and recorded $2M is sponsorships gifts, individual donations, and $100K in corporate contributions.
Director of Development
Enable America
Tampa, FL
10.2008 - 03.2009
- Tasked with development of strategic fund development plan with goal of raising $5 million in individual gifts and corporate support.
- Coordinated government relations efforts for state and federal funding, including application for combined federal campaign agency.
- Created community roundtable discussion, led by U.S.
- Secretary on Disability, attended by hiring managers for array of corporations and community leaders.
Education
MSW - Public Policy & Administration
Florida State University
Tallahassee, FL 08.1999 - 12.2001
BSW - Clinical Social Work
Florida Atlantic University
08.1994 - 08.1995
Skills
Community Engagement
National Health Advocate
Community Leadership
Crisis Management
Public Speaker
MarketingMedia Relations
Organizational Development
Investor Relations
Strategic Planning
Content and Copywriting
Affiliations
CASA, 2000 – 2002
National Council Alcohol & Drug Dependence, 2005 – 2008
Brookwood Home for Girls, 2008
Derrick Brooks Charities, Advisor, 2008 – 2010
Ryan Nece Foundation, Advisor, 2009 – 2011
St. Petersburg Culinary Center, Advisor, 2016
Beth Dillinger Foundation, Advisor, 2011 – 2021
Public Speaking
Moffitt Cancer Institute, National Spokesperson, 2002
Focus on Females, Event Keynote Speaker, 2006
Regional Komen 3- Day, Event Keynote Speaker, 2008
HomeAid, Brand Campaign Speaker, 2010
Shriners International, Event Keynote Speaker, 2012
University of Rhode Island, Vangermeersch Endowed Lecturer, 2016
Timeline
Campaign Consultant
Golden Jaguar Consulting
07.2020 - 03.2021
National Conference Team
Association Of Writers And Writing Programs
12.2018 - 07.2020
Senior Project Manager/Non Profit Specialist
Pinstripe Marketing
10.2011 - 12.2017
Executive Director, Founder
The Center for Transparency
01.2011 - 11.2018
Executive Director
HomeAid Tampa Bay
04.2009 - 09.2011
Director of Development
Enable America
10.2008 - 03.2009
MSW - Public Policy & Administration
Florida State University
08.1999 - 12.2001
BSW - Clinical Social Work
Florida Atlantic University
08.1994 - 08.1995