Bobby Hougham

Key Responsibilities:

• Led comprehensive creative strategies for marketing campaigns across entertainment, technology, telecom, insurance, and retail sectors
• Managed and inspired cross-functional creative teams ranging from 5-40 professionals, including designers, copywriters, and creative specialists
• Spearheaded multiple network rebrands, developing innovative 360˚ marketing and promotional packages
• Partnered with cross-functional teams to align creative direction with business objectives and company vision
• Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
• Cultivated and maintained strong client relationships through effective communication and collaborative creative briefs

Strategic Leadership and Team Development:

• Mentored and trained junior designers, enhancing team skills and capabilities
• Fostered a collaborative, communicative team culture that championed diversity and inclusion
• Optimized workflow processes to ensure timely project completion and maximize team efficiency
• Managed team workloads across designers, illustrators, and creative professionals
• Evaluated and translated creative team ideas into actionable project plans

Creative Excellence and Innovation:

• Developed comprehensive style guides to maintain consistent brand identity across platforms
• Created high-impact creative trailers and promotional content from concept to completion
• Directed film and photo shoots for video, print, and digital media, including celebrity, stop motion, element, tabletop, and VFX.
• Launched successful advertising campaigns that expanded market reach and attracted new clients
• Wrote creative briefs and coached copywriters to develop compelling content

Notable Achievements:

• Led creative teams to multiple prestigious industry awards, including multiple Cannes Lions, PromaxBDAs, Clios, and Emmy Nominations
• Delivered diverse creative integrated 360˚ projects for Fortune 100 companies, including Out-of-Home (OOH) advertising
  Massively Multiscreen campaigns
  Linear and digital marketing
  Traditional advertising materials

Key Skills:

• Strategic Creative Direction
• Team Leadership and Mentorship
• Brand Development
• Campaign Management
• Client Relationship Building
• Budget Management
• Cross-Functional Collaboration

Key Responsibilities:

• Established and executed comprehensive creative vision for brand campaigns and projects, driving strategic design direction
• Led and mentored dynamic creative teams, including graphic designers, copywriters, and art directors
• Managed 10 simultaneous projects with seamless execution and consistent high-quality output
• Developed innovative creative concepts that aligned with client objectives and brand positioning

Strategic Leadership:

• Spearheaded rebranding initiatives that effectively captured our clients’ evolved mission and values
• Cultivated increased stakeholder engagement through strategic creative approaches
• Developed comprehensive style guides ensuring brand consistency across all marketing channels
• Formulated and monitored project budgets to optimize expenses and control costs

Creative Process and Expertise:

• Created detailed creative briefs and project timelines from concept to completion
• Directed and supervised design teams to produce award-winning visual media campaigns
• Generated high-impact creative trailers and promotional content
• Presented compelling creative concepts to clients, securing approvals and maintaining strong relationships

Team Development:

• Mentored and trained junior designers, enhancing team skills and professional capabilities
• Fostered a collaborative environment promoting creative excellence and professional growth

Key Skills:

• Creative Strategy Development
• Team Leadership
• Brand Identity Design
• Client Relationship Management
• Project Budget Management
• Comprehensive Design Oversight
• OOH Technical Strategy

Key Responsibilities:

• Managed comprehensive visual aspects of projects from initial concept through final execution
• Developed and implemented original artistic visions that gave creative projects purpose and meaning
• Directed conceptualization and execution of major advertising campaigns, significantly enhancing market presence and consumer engagement

Creative Leadership:

• Collaborated with design teams and clients to establish unique artistic styles and project directions
• Enhanced team creativity through innovative collaborative brainstorming processes
• Managed workloads of designers, illustrators, and creative professionals to optimize productivity and project timelines
• Instituted strategic feedback loops to continuously refine and improve creative outputs

Strategic Contributions:

• Presented compelling creative concepts to clients, incorporating continual feedback to ensure satisfaction
• Enhanced presentations with strategic visual storytelling that supported key messaging in sales pitches and executive meetings
• Monitored project progress, maintaining strict adherence to schedules and budgetary constraints

Team Development:

• Assigned tasks to team members based on individual skills and professional potential
• Provided targeted creative guidance to help artists and designers achieve project objectives
• Created collaborative environment that maximized team creative potential

Key Skills:

• Artistic Vision Development
• Creative Team Management
• Campaign Conceptualization
• Client Relationship Management
• Visual Storytelling
• Project Budget Oversight

Key Responsibilities:

• Managed comprehensive visual aspects of projects from initial concept through final execution
• Developed and implemented original artistic visions that gave creative projects purpose and meaning
• Directed conceptualization and execution of major advertising campaigns, significantly enhancing market presence and consumer engagement
• Conceptualized animation and design treatments
• Worked with creative teams to develop multiple ad campaigns, movie title sequences, and network brand packages
• Animation and Compositing Utilizing After Effects and Inferno software suites

Strategic Contributions:

• Enhanced presentations with strategic visual storytelling that supported key messaging in sales pitches and executive meetings

Key Skills:

• Artistic Vision Development
• Campaign Conceptualization
• Visual Storytelling

Key Responsibilities:

• Created compelling visual concepts that effectively communicate ideas and brand messaging
• Developed innovative design solutions across print, digital, and multimedia platforms
• Managed multiple design projects simultaneously, ensuring timely delivery and high-quality outcomes

Design Expertise:

• Produced high-quality design mockups that streamlined client approval processes
• Utilized advanced typography skills to create visually striking promos
• Developed design concepts that enhanced brand recognition and customer engagement

Multimedia Production:

• Directed film and photo shoots from conceptualization to final execution
• Animated and composited complex scenes
• Oversaw editorial and post-production finishing processes
• Created visual elements including logos, illustrations, and comprehensive design assets

Key Competencies:

• Graphic Design
• Typography
• Multimedia Production
• Brand Identity Development
• Project Management
• Client Communication