TRICIA SMITH
Washington,MO
Summary
Goal-oriented professional with a passion for delivering exceptional creative execution. Specializes in event, sports, and entertainment marketing, promotions, media relations, and communications. Offers a proven track record of success in helping organizations achieve their goals.
Overview
1
1
Certification
Work History
Communications/Consultant
Tricia Smith Marketing
- Current
- Full event set-up, promotion and coordination
- Assist clients with creative writing, production, timeline development, etc
- Coordinate all areas of media relations and publicity, ensuring community wide awareness via the local and regional media
- Management/Promotion of Personalities/Talent
- Create, execute and manage advertising and promotions for events in markets nationwide
- Development and promotion of non-profit campaigns and event
- Clients include, but not limited to: Toughest Monster Truck Tour, Bulls, Bands and Barrels, Ignite Partners, LLC (Fun Guys Events; Magic of Lights, Legacy Motorsports), World's Toughest Rodeo, American Ninja Warrior's Venn Johns, THE Bull Riding Ninja, BriteStar Events (RomaDrama Live!), Other MISC events
Senior member of the marketing team
Professional Bull Riders
- Current
- Achieved and surpassed targets consistently for every event
- Led numerous events to break ticket sales and revenue records
The Wiggles
- Current
- Developed an all-encompassing strategic plan to elevate The Wiggles' market presence
- Designed enduring marketing approach for social platforms starting from 2010
- Achieved superior sales results, surpassing sales targets, during period of reduced overall ticket demand and economic challenges
Nationwide Arena
- Current
- Built an industry-leading marketing division known for its high standards
- Designed and executed strategic marketing initiatives for the AFL’s Columbus Destroyers
- Boosted ticket tales to the second highest rank in the league
- Enhanced team visibility and fan engagement through targeted campaigns
- Tasked with guiding corporate team in marketing for sister venues
- Assigned responsibility of launching and establishing new venues
Education
Master of Arts - Emphasis in Communications
Missouri State University
Springfield, MOBachelor of Arts - Journalism, BRDCast; Journalism, PRT, Comm.; PR
College of The Ozarks
Point Lookout, MOSkills
- Results Driven Marketing
- Press Release Writing
- SEO-Focused Content Creation
- Strategic Financial Planning
- Public Speaking
- Crisis Resolution Strategies
- Media Training
- Revenue Growth Strategies
- Strategic Media Buying
- SEM Campaign Management
- Image Development
- Public Relations Strategy
- Marketing Program Development and Management
- Budget Development and Implementation
- Social Media Strategy Development
Examples
- Toughest Monster Truck Tour Finals - Official Parade, To create awareness and continue the buzz in the market for the TMTT tour finals and close with an event sell-out., < $3,500, Some of the nation's top monster trucks and drivers on display and available to meet and greet fans.
- Guns & Hoses PBR Challenge, To create awareness and generate ticket sales for the PBR event in the area as well as raise money for a beloved community charity while growing the PBR's relationship with the city., < $500, Participation from the St. Louis City and County Police and Fire Departments, celebrity judges including former St. Louis Blues players and PBR professional bull riders.
- Road to Greatness PBR Parade, To create a buzz in the market about the PBR event coming to the area., < $100, 2 Time PBR World Champion, JB Mauney and other PBR stars, area media, local mayor, local celebrities, Miss America state contestant, PBR sponsors, local businesses and non-profit groups.
- Venn Johns, THE Bull Riding Ninja Selected to Compete in American Ninja Warrior - Season 11, Actual document provided on request.
- Veteran PBR Star, Robson Palermo, Wins in Wheeling, Actual document provided on request.
- Bonner Bolton - PBR Bull Rider, Actual document provided on request.
Goalsandobjectives
- Establish and/or grow brand awareness.
- Create big ideas with big impact and even bigger results.
- Increase revenue.
- Improve loyalty and grow fan base/participation in events.
- Establish and/or grow relationships with communities and media.
Affiliations
- Public Speaking
- Jiu-Jitsu
- Flute
Certification
- Leadership Program - Graduate
Timeline
Communications/Consultant
Tricia Smith Marketing
- Current
Senior member of the marketing team
Professional Bull Riders
- Current
The Wiggles
- Current
Nationwide Arena
- Current
Master of Arts - Emphasis in Communications
Missouri State University
Bachelor of Arts - Journalism, BRDCast; Journalism, PRT, Comm.; PR
College of The Ozarks
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