Bobbye Brooks
Business Consultant
Dadeville,AL
Summary
Strategic Business and Marketing expert with 15+ years of experience in digital marketing and e-commerce.Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
23
23
years of professional experience
6
6
years of post-secondary education
3
3
Certificates
Work History
Marketing and Business Consultant
Media 4 Women Enterprises
San Diego, CA
08.2010 - Current
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key performance indicators to measure success of campaigns.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Utilized specialized software to capture and process data.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Implemented and supervised market research projects
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Researched and evaluated potential new markets and products.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Business Operations Officer
Daily Disciples Ministries, Inc
San Diego, CA
03.2004 - Current
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Facilitated fast-paced and dynamic entrepreneurial environment.
- Developed strategic plans and initiatives.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Developed detailed plans based on broad guidance and direction.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Operations Executive
Cornerstone Managing Partners
San Diego, CA
02.2000 - 05.2016
- Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
- Developed operational processes to help organization adapt to market change.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Integrated marketing plans to reach wider audience and push business prospects closer to conversion.
Education
MBA - Business Administration And Management
San Diego State University
San Diego, CA 08.2000 - 08.2002
Bachelor of Science - Psychology
Murray State University
Murray, KY 08.1987 - 05.1991
Certification - Data Analytics
Harvard Business School
Boston, MA 08.2019 - 12.2019
Skills
Analytics and SEO
Copywriting expertise
Branding
Budgeting
Customer demographics
Market Analysis
Campaign development
Digital marketing
Strategic planning
Adobe Creative Cloud
Campaign management
Sales forecasting
Communications management
Pricing structures
Digital marketing background
E-commerce Web Stores
Certification
Google Digital Marketing and E-commerce Certificate
Google Digital Marketing and E-commerce Certificate
Through the completion of 7 courses over 6 months of classes, this certification process ensures the recipient is skillful in the fundamentals of digital marketing and e-commerce, designed to attract and engage customers through digital marketing channels like search and email marketing campaigns. Completed tasks to develop skills on how to measure marketing performance through analytics and present insights and how to build e-commerce stores, analyze online performance, and grow customer loyalty.
Timeline
Google Digital Marketing and E-commerce Certificate
05-2023
Google Marketing Analytics & Measurement
04-2023
Harvard Business School Data Analyst Certificate
11-2019
Certification - Data Analytics
Harvard Business School
08.2019 - 12.2019
Marketing and Business Consultant
Media 4 Women Enterprises
08.2010 - Current
Business Operations Officer
Daily Disciples Ministries, Inc
03.2004 - Current
MBA - Business Administration And Management
San Diego State University
08.2000 - 08.2002
Operations Executive
Cornerstone Managing Partners
02.2000 - 05.2016
Bachelor of Science - Psychology
Murray State University
08.1987 - 05.1991