Bogdan Protić

As one of the Desk Assistants with the University, I work at multiple residence buildings on campus. I work with Residence Life to ensure safety and rules are applied within the dormitories and apartments.

• Manage the official Instagram account for the team, developing digital content using Photoshop and Illustrator
• Coordinate post schedules and engagement strategies to boost visibility among student-athletes and alumni
• Analyze post performance using insights to optimize future content

As an intern in the Marketing department of Mercyhurst university, my primary duties were designing posters and templates for online content and flyers to be posted around the University's main campus. Other jobs included researching relevant information that could be used for future projects, as well as utilizing photography skills to gather resources. A large part of these action required gaining experience in programs such as Photoshop, Illustrator and InDesign.

• Strategically selecting, prioritizing and SEO/SMO
• Interpreting vanity metrics (impressions and clicks) when evaluating the value of a campaign
• Calculating and using KPIs, including ROI, and knowing when to prioritize these metrics
• Performing A/B testing to identify the best approach for retargeting
• Effectively allocating a budget to maximize profits
• Optimizing landing pages
• Utilizing digital tools and tactics to improve campaign performance
• Effectively organizing, creating, and optimizing search, display (interest-based, remarketing), and shopping ads