Bolaji Adeoye
Summary
Data & Insights Professional with a strong track record of applying advanced analytics to solve business problems across diverse industries, including retail and healthcare. Skilled in customer segmentation, predictive modeling, sales and demand forecasting, and campaign performance analysis. Adept at transforming complex data into actionable insights through tools like Tableau, Power BI, and Excel, and partnering cross-functionally to drive data-informed strategies. Passionate about leveraging data to improve customer experience, optimize operations, and support strategic decision-making in fast-paced, data-driven environments.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Retail Analyst
Anthropologie
Remote
03.2025 - Current
- Analyzed sales and customer data to identify trends, optimize product assortment, and support merchandising decisions.
- Developed and maintained sales forecasting models incorporating seasonality and promotions to improve inventory planning.
- Created dynamic dashboards using Tableau and Power BI to monitor key retail KPIs such as conversion rate, traffic, and average order value.
- Conducted pricing and promotion analysis to assess elasticity and maximize gross margin during sales events.
- Collaborated with buying and marketing teams to refine loyalty program targeting and personalized marketing campaigns.
- Measured marketing campaign effectiveness through A/B testing and attribution analysis to support budget allocation.
- Provided insights on store performance metrics (foot traffic, sales per square foot) to improve layout and staffing strategies.
Retail and Consumer Insights Analyst
New York and Company
New York, NY
01.2022 - 02.2025
- Conducted in-depth customer segmentation (e.g., high-value, price-sensitive, lapsed customers) using behavioral and transactional data to drive personalized marketing and loyalty strategies.
- Predicted Customer Lifetime Value (CLV) and churn probability, enabling the business to proactively target at-risk segments and improve retention rates.
- Developed sales forecasting models that accounted for seasonality, promotions, and historical trends, supporting demand planning and inventory management across retail channels
- Built dynamic dashboards and reports (Tableau / Power BI / Excel) to monitor core retail KPIs, including sales, conversion rate, traffic, average basket size, return rate, and inventory turnover.
- Analyzed product/category performance across physical stores and e-commerce, identifying underperforming stores and recommending SKU rationalization or remerchandising.
- Partnered with buying and planning teams to optimize assortment strategies based on regional demand patterns, customer preferences, and sales velocity.
- Conducted pricing and promotion analysis to evaluate elasticity, refine markdown strategies, and maximize gross margin during seasonal and clearance events.
- Delivered insights into store performance (footfall, conversion, sales per square foot), identifying location-specific opportunities for layout changes, staffing, and promotions
- Measured and reported on marketing campaign effectiveness, using A/B testing, attribution analysis, and uplift modeling to inform budget allocation.
- Supported personalization efforts by contributing to recommendation models and market basket analysis to increase average order value and repeat purchase rate.
Data & Program Analyst
Cigna
Bloomfield, CT
07.2018 - 01.2022
- Developed interactive dashboards using Power BI to visualize healthcare KPIs, patient outcomes, and financial metrics.
•Leveraged Power BI to analyze patient demographics, readmission rates, and physician performance.
•Collaborated with stakeholders to define KPIs and data
requirements
•Developed and implemented SQL queries to extract data from different data sources like Excel, CSV, PDF, Web, and Relational databases to centralized SQL database using SSIS and SQL Server
•Wrote complex SQL queries in Snowflake and SQL Server leveraging joins, unions, CTE, date functions, window functions, string functions for data analysis
•Established and managed Tableau dashboards to monitor hospital performance across various departments, such as emergency room, surgery, and patient satisfaction
Education
Certificate - PredictiveAnalytics And Inventory Management
Fashion Institute of Technology
New York, NY05-2025
Graduate Certificate - Business Analysis
University Of Washington
Seattle, WA10-2024
DP-100 - Data Science
Microsoft
Online08-2024
Bachelor of Arts - History/International Studies
Ajayi Crowther University
Oyo, Nigeria06-2013
Skills
- TABLEAU PUBLIC PROFILE:Https://publictableaucom/app/profile/bolaji2807
- Data analysis and explorationBusiness Intelligence
- Data
- Modeling
- Extraction Transformation and Loading (ETL)
- Creating dashboards and reports
- Data Collection
- TECHNICAL SKILLS
- Business Intelligence Tools
- Tableau Desktop, Power BI, Excel,
- and SSRS
- DATABASES
- MS SQL SERVER, Teradata, Oracle
- Proficient in Microsoft Office
- Excel, Access, Word, and
- PowerPoint
- OPERATING SYSTEMS
- Win XP, Vista, Windows Server
- ETL / OTHER TOOLS
- SSIS, Erwin Data Modeler, ER
- Assistant, Alteryx, Informatica
- Dynamics 365
- QUERYING TOOL
- SQL Management Studio
- SQL Plus, SQL Developer
- Python, SAS
- CLOUD MIGRATION TOOLS
- Snowflake, Microsoft Azure, AWS,
- Tableau Server, SAS Cloud
Accomplishments
- Helped improve the loyalty program by analyzing customer segments and shopping behavior leading to more personalized incentives
- Reduced patient readmission rate by 5% through outcomes analysis that identified high risk individuals
Certification
DP-100 - Microsft-09/24
Timeline
Retail Analyst
Anthropologie
03.2025 - Current
Retail and Consumer Insights Analyst
New York and Company
01.2022 - 02.2025
Data & Program Analyst
Cigna
07.2018 - 01.2022
Graduate Certificate - Business Analysis
University Of Washington
DP-100 - Data Science
Microsoft
Bachelor of Arts - History/International Studies
Ajayi Crowther University
Certificate - PredictiveAnalytics And Inventory Management
Fashion Institute of Technology