BONNIE BOMAR

Company Overview: Diablo/Freud Tools are industry-leading manufacturers of premium cutting tools, abrasives and power tool accessories. Diablo Tools leads the way in the making of technologically advanced power tool accessories for the professional contractor, remodeler and other like-minded experts in its field, enhancing both quality and proficiency of the users craft; while Freud Tools is specialized for the elite woodworker and industrialist, continuing to break barriers in the creation of high-quality tools for precision, safety and user enhancement.

Leadership & Strategic Vision:

• Global leader overseeing marketing strategies for four brands with a combined portfolio of over 6,000 products, generating $725M+ in annual revenue (2024).
• Executive team member contributing to company-wide strategic planning, including revenue goal setting, long-term growth initiatives, and risk management.
• Responsible for defining and executing overarching brand strategies, ensuring alignment and consistency across all consumer touchpoints and retail experiences.
• Leads a high-performing marketing team of 20 professionals, fostering collaboration across departments to drive company success.

Marketing Strategy & Execution:

• Designs, plans, and implements marketing strategies, supporting campaigns and initiatives that align with company objectives, audience segmentation, and go-to-market (GTM) activations.
• Leads development and execution of GTM initiatives that maximize reach, engagement, and revenue across global markets.
• Oversees promotional campaigns, public relations, and multi-channel marketing efforts (digital, print, video, social, PR, etc.) to drive demand generation and brand awareness.
• Develops and manages a $12M marketing budget (2025) to support corporate and departmental goals.

Product Commercialization & Innovation:

• Spearheads new product launches, averaging 30–40 introductions annually, contributing over $50M in incremental sales.
• Manages the company’s product launch calendar, ensuring cross-functional alignment with internal and global teams to meet critical deadlines and success factors.
• Drives digital transformation initiatives to enhance customer engagement, leveraging digital communications, websites, and social media strategies.

Data-Driven Decision Making & Performance Measurement:

• Establishes and tracks key performance indicators (KPIs) and objectives and key results (OKRs) to measure campaign effectiveness and return on investment (ROI).
• Conducts competitive analysis and market research to refine value propositions and maintain a competitive edge.
• Implements digital marketing strategies, lead generation efforts, and omnichannel customer engagement initiatives to optimize sales growth.

Brand Stewardship & Thought Leadership:

• Ensures brand alignment across all product launches, marketing initiatives, and corporate communications.
• Elevates company visibility and industry leadership through strategic PR, content marketing, and thought leadership programs.
• Develops creative campaigns that resonate with customers and differentiate the company in the marketplace.

Cross-Functional Collaboration & Organizational Growth:

• Partners with sales teams to refine pricing strategies, develop customer engagement initiatives, and enhance go-to-market execution.
• Gains alignment among business leaders regarding marketing priorities, resource allocation, and investment strategies.
• Leads, mentors, and develops a high-performance marketing team, fostering a culture of accountability, innovation, and collaboration.
• Oversees execution of trade show and end-user events, ensuring impactful brand representation and customer engagement.

Company Overview: ATLANTEL is a provider of wholesale and refurbished telecommunications equipment and services to small to medium businesses.

• Led marketing department to drive sales revenue and achieve company sales goals.
• Increased online sales by 246% during Q3 2011 by offering strategic promotions, increasing online SKU listings, and enhancing online content.
• Conducted analysis of market and available technology to develop marketing strategies for continued business growth.
• Executed successful e-marketing campaigns utilizing email/CRM tools, resulting in average open-rates and click-thru rates of 42.2% and 31.1%, respectively.
• Conceptualized and designed ads and price lists for publication in trade magazines.

Company Overview: Georgia's Clean Air Force (GCAF), managed by Verizon Business, is the state's Vehicle Emissions Inspection and Maintenance (I/M) Program. GCAF remains committed to improving Georgia's air quality by helping the region work toward better air quality through its vehicle emissions program.

• Directed the public information department for the Georgia Enhanced I/M program, including all advertising, PR, marketing, and outreach initiatives.
• Developed and implemented a diverse communications program consisting of radio, out of home advertising, online advertising, direct mail, e-marketing, POP, website, and social media.
• Received an 88% scoring from motorists regarding the ease of understanding and obtaining program information.
• Managed $1M marketing and communications budget.
• Developed communication strategies and tailored messaging to specific audiences.
• Managed customer satisfaction program that consisted of research studies, surveys, comment cards, and call center and website inquiries.
• Received an all-time program high of 91% from motorists on awareness that keeping their vehicle properly maintained can increase the likelihood of passing their emission test.