Bonnie Dalrymple
Asheville,NC
Summary
I am an ambitious, detail-oriented, and thoughtful sales professional with 13 years of customer service experience in food, beverage, wedding, hotel, retail, and hospitality industries. I bring an honest and caring approach to a sale, which allows me to have a great rapport with my clients, resulting in closed deals! With my "can do" attitude and genuine approach to building trusted relationships with clients, I am able to ensure that every client has a wonderful experience from the inquiry stage to the post-event review stage!
Overview
9
9
years of professional experience
Work History
Catering Sales Manager
Omni Grove Park Inn
03.2022 - Current
- Reorganized our wedding vision to achieve the goal of quality weddings over quantity weddings. The property went from 90 weddings per year to 65 high-end, luxury weddings, allowing an increase in profit and decrease in labor, food, etc. costs.
- Managed a team of 2 Catering Service Managers to execute the weddings and catered events according to the contract, with emphasis on excellent service.
- Achieved 153% of my goal in my first 10 months on property. The goal was 1.5 million and I achieved 2.3 million.
- On par to achieve 105% of the 2023 Sales goal, which I carry alone, of 3.3 million.
- Communicated with all operations teams, from engineering to pastry, in weekly meetings to ensure the upcoming events were going to be up to Omni expectations, as well as client expectations.
- Handled all site tours for weddings and catering events, bringing an honest, excitable energy to close as much business as possible.
- Contracted all weddings and catering events at Omni Grove Park Inn.
- Extensive knowledge of contract writing.
- Extensive knowledge of Salesforce.
- Building and continuing trusted relationships with all clients, and even potential clients.
Director of Sales
Tunxis Country Club
03.2021 - 02.2022
- Managed all banquet, food, and beverage staff to ensure events were well executed and up to the Management Company's standards.
- Carried, and executed, my 2021 sales goal of 2 million in my 11 months on property.
- Increased sales by skillfully managing relationships with potential and current clients, working with team to properly train them in event management, as well as focusing on enhancing experiences to gain positive reviews.
- Build trusted relationships with clients and staff members to ensure excellent customer service.
- Worked hand-in-hand with the Executive Chef to recreate Wedding Packages, Tournament Menus, and Catering Menus, to create menus that were profitable, yet trendy and exciting.
- Create Banquet Event Orders and run food and beverage team meetings to ensure smooth event execution.
- Oversee the calendar of events for two-calendar years.
Event Planner & Coordinator
Cheers To Happy People
01.2019 - 03.2022
- Self start-up venture that focused on the needs of couples leading up to and on their wedding days!
- Coordinated with the couples' vendors and venues to ensure that all details were executed according to the expectations of the couples.
- Assisted with timelines, floor plans, vendor meetings, and designs for the wedding day, as well as any additional events, such as rehearsal dinners.
- Created a stress-free, fun, and exciting wedding planning experience for all couples' who entrusted me with such a special part of their lives.
Director of Food & Beverage
The Ranch Golf Club
05.2019 - 03.2020
- Directed and oversaw food and beverage planning, and service needs for the facility, which included the course's Pub House daily operation, on golf course services, and event hall.
- Achieving guest satisfaction with every visit and training staff to do the same, by establishing an excellent rapport with guests to ensure repeat business.
- Menu planning, pricing, and development for entire facility, which included weddings, restaurants, golf tournaments, and catered events.
- Up-to-date knowledge on food and beverage safety standards.
- Assured proper inventory for daily operations and upcoming events.
- Keeping Cost of Goods for food and beverage under 32%.
- Responsible for hiring, firing, in-depth training, scheduling, weekly payroll, monthly inventory, and annual food and beverage budget.
- Worked closely with the Chefs, Golf Professional, Event Coordinator, and ownership to ensure the team was successful and cohesive.
- Turned a cafeteria-style, lifeless restaurant into a pub-style, exciting, fresh atmosphere that is still incredibly successful today!
Sales Associate
Ann Taylor
03.2017 - 01.2019
- Sincerely welcomed all clients and informed them of any promotions and new arrivals.
- Kept up to date on current trends to better serve clients.
- Assisted management in new store sets and maintained cleanliness of our store.
- Ensured that all clients felt beautiful and confident in Ann clothing by listening to their fashion needs and concerns, while giving honest recommendations, resulting in beautiful wardrobes!
Director Of Sales
The Ranch Golf Club
01.2015 - 01.2019
- Accepted this position as Director of Sales after 1 year of banquet serving, then banquet supervising!
- Worked with all clients who were interested in events at The Ranch Golf Club, including all weddings, catered events, and golf tournaments.
- Worked with each client from day of inquiry to the day of their event to ensure a smooth and successful event.
- Managed a team of 15-servers and bartenders through the course of our 7-month season.
- Increased our number of weddings from 26 a season to 54 by my second year, with help of promoting the venue, ramping up social media marketing, attending bridal shows, and putting on excellent events (gaining us excellent reviews).
- Increased our event sales from only $250,000 to $560,000 within my second year through booking more events, adding a rental fee for the facility, and altering the menu to be trendy, yet priced correctly to meet our average cost of goods of 32%.
- Created cohesive and exciting menus alongside our Executive Chef to ensure that we were a top choice in the local area for events.
- Created Banquet Event Orders for each and every event at The Ranch Golf Club.
- Stayed up to date with industry trends, as well as creating and maintaining a great rapport with local vendors.
- Worked with the management team to ensure a successful season through weekly management meetings.
- Created an annual budget, handled payroll for each food and beverage employee, managed event calendar for the corresponding and upcoming seasons, while also keeping The Ranch Golf Club relevant on social media sites.
Education
Bachelor Of Arts - Communications
University of Massachusetts Amherst
Amherst, MA05.2015
Associate of Arts -
Springfield Technical Community College
Springfield, MA2013
Skills
- Self-motivated
- Goal-oriented (big fan of achieving those too!)
- Strong verbal communication skills
- Proficient time management and organization skills
- Proficient problem-solving and conflict resolution skills
- Excellent at relationship-building
- Always willing to go the extra mile!
Timeline
Catering Sales Manager
Omni Grove Park Inn
03.2022 - Current
Director of Sales
Tunxis Country Club
03.2021 - 02.2022
Director of Food & Beverage
The Ranch Golf Club
05.2019 - 03.2020
Event Planner & Coordinator
Cheers To Happy People
01.2019 - 03.2022
Sales Associate
Ann Taylor
03.2017 - 01.2019
Director Of Sales
The Ranch Golf Club
01.2015 - 01.2019
Bachelor Of Arts - Communications
University of Massachusetts Amherst
Associate of Arts -
Springfield Technical Community College
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