Bonnie Glassco
Las Vegas,NV
Summary
Accomplished executive offering 25 years of experience in driving growth while meeting the unique needs of client sectors by developing winning strategies and cohesive teams to realize performance objectives.
Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities.
Results-driven and entrepreneurial with demonstrated record of accomplishment in exceeding revenue objectives. Designing win-win business relationships to serve and enhance the aging services industry.
Overview
30
30
years of professional experience
Work History
Director Business Development
CCL Hospitality Group
09.2018 - Current
- Building win-win partnerships with senior living providers to support their key business objectives with a focus on census growth, workforce engagement and risk mitigation through the delivery of innovative support services.
- Thought leader in best in class hospitality experience and whole person wellness for older adults.
- Trusted adviser to executives and administrators in the ever evolving landscape of Active Adult Living, Life Plan and CCRCs, Assisted Living, and Independent Living who seek strategic solutions to enhance organizational brand and increase census.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
Director of Business Development
LifeWorks Restaurant Group
02.2012 - 03.2018
- Identified and pursued valuable business opportunities in contracted foodservice management with Fortune 100 clients to generate new company revenue and improve bottom line profit.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Lead cross-functional teams to deliver business outcomes to client base.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Implemented innovative business development strategies to increase customer base and expand market share.
- Global Account Director for a Fortune 100 client, working in Amsterdam, Shanghai, Oregon, California and New York.
Principal
Glass Bee Partners, Inc.
01.2009 - 01.2012
- Provide growth and strategic market positioning consulting services to the hospitality industry, with a focus on building top-achieving sales departments that generate long term event revenue.
- Client list included regional and national celebrity chefs, restaurants and cultural venues.
Senior Director of Sales
Patina Restaurant Group
01.1996 - 01.2009
- Led a team of 11 sales managers to exceed annual growth goals in Los Angeles, Orange County and Las Vegas markets.
- Lead all sales activity for the company, including strategic planning and forecasting, annual sales plans and budgets, directing sales outreach efforts, coordinating marketing efforts with Vice President of Marketing, managing client retention programs, and leading quarterly company sales meetings with all sales managers.
- Focused on relationship selling by creating targeted prospect lists, quantifying growth potential, and executing strategy for steady revenue stream.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover. Recruited, hired and trained an over-achieving sales team that consistently exceeded annual sales goals
- Qualified for over-achievers' bonus every quarter
Food and Beverage Manager
Four Seasons Hotels
01.1994 - 01.1996
Education
Polytechnic School
Pasadena, CACulinary Arts and Hospitality -
UCLA Extension
Los Angeles, CaliforniaSkills
- Stakeholder Communication
- Enterprise Building
- Lead Generation
- Senior Level Decision-Making
- Strategic Partnerships
- Sales Presentations
- Proposal Writing
- Relationship Building and Rapport
- Cross-Functional Collaboration
- Forecasting Ability
- Market Understanding
Accomplishments
- Won Compass Group Sales Excellence Globe Award in 2021 and 2022 for top sales director.
Volunteering
LeadingAge California - Service Excellence Committee
- January 2021 - present
LeadingAge California - Planning Committee
- January 2021 - present
LeadingAge California - Region Committees
- sponsor and plan regional networking events to bring our industry together for collaboration
Women in Senior Living
- providing a platform for women leaders in aging services to come together, collaborate, networking and build support
Timeline
Director Business Development
CCL Hospitality Group
09.2018 - Current
Director of Business Development
LifeWorks Restaurant Group
02.2012 - 03.2018
Principal
Glass Bee Partners, Inc.
01.2009 - 01.2012
Senior Director of Sales
Patina Restaurant Group
01.1996 - 01.2009
Food and Beverage Manager
Four Seasons Hotels
01.1994 - 01.1996
Polytechnic School
Culinary Arts and Hospitality -
UCLA Extension
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