Bonnie Johnston
Neosho,MO
Summary
Proven leader in sales and marketing with a track record of driving growth and expanding market share at Spring River Christian Village. Skilled in performance management and customer service, I've successfully mentored teams to exceed sales targets by implementing innovative strategies and fostering client relationships. Achieved significant business growth through strategic planning and team leadership.
Overview
44
44
years of professional experience
Work History
Director of Sales & Marketing
Spring River Christian Village
10.2006 - Current
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Directed and lead Assisted Living, Memory Care, and Independent Living communities through AIT from 2014-2016
- Trained with P&L/Variance reports for accurate measurement with strategic planning
- Facilitate Community Outreach by engaging with Senior groups, Home Health, Physicians, Churches, and area agencies.
- Assist with and monitor community's budget to ensure meeting revenue and occupancy goals.
- Communicate, cultivate, and reinforce the vision of company.
- Created an environment where residents are thriving, by planning, carrying out and evaluated services based on needs.
- Responsible for 28-32 staff members
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
Director of Sales & Marketing
Northport Health Services
02.2003 - 10.2006
- Accomplished multiple tasks within established timeframes.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Attended industry events and conventions to explain sales opportunities.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Optimized sales funnel management, enhancing lead generation and conversion rates.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
General Manager of Food Service
DFZee's DBA Denny's
03.1980 - 04.2002
- Reduced food waste through better inventory management and portion control, leading to increased profitability.
- Maintained open lines of communication between front-of-house and back-of-house staff, ensuring seamless coordination for optimal service delivery.
- Increased customer satisfaction by implementing effective staff training and performance management programs.
- Managed financial aspects of the business including budgeting, forecasting, cost analysis, and profit maximization strategies.
- Created a positive dining atmosphere by maintaining high standards of cleanliness and organization throughout the establishment.
- Optimized scheduling practices for efficient staffing levels during peak hours, reducing labor costs without sacrificing service quality.
- Improved staff retention rates by offering competitive compensation packages and fostering a supportive work environment.
- Cultivated an inclusive workplace culture that encouraged teamwork, promoted diversity, and supported professional growth opportunities for all employees.
- Boosted employee morale with regular team-building activities, improving communication and collaboration.
- Expanded catering services to accommodate various events, increasing overall sales revenue for the business.
- Contributed to community engagement efforts through participation in local events, sponsorships of charitable initiatives, and partnerships with area schools or organizations.
- Ensured compliance with health and safety regulations through regular inspections, staff training, and process improvements.
- Controlled labor hours and inventory costs through hands-on management and proactive changes.
- Oversaw training of more than 60 team members.
- Reviewed and approved employee schedules and timesheets.
- Prepared weekly schedules and assigned tasks to staff to maintain organized shift and smooth operations.
- Addressed and resolved customer service issues to establish trust and increase satisfaction.
- Oversaw balancing of cash registers, reconciled transactions, and deposited establishment's earnings to bank.
- Maintained compliance with company policies and procedures for food safety, sanitation, and quality.
- Managed staff schedules and maintained adequate coverage for all shifts.
- Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
- Purchased food and cultivated strong vendor relationships.
- Implemented effective inventory control systems to reduce food spoilage and waste.
- Monitored and adjusted pricing, discounts and promotions to maximize profitability.
- Maximized quality assurance by completing frequent line checks.
Education
High School Diploma -
Red Bluff High School
Red Bluff, CA1981
Skills
- Performance Management
- Customer Service
- Positive Attitude
- Self Motivation
- Professionalism
- Team Leadership
Timeline
Director of Sales & Marketing
Spring River Christian Village
10.2006 - Current
Director of Sales & Marketing
Northport Health Services
02.2003 - 10.2006
General Manager of Food Service
DFZee's DBA Denny's
03.1980 - 04.2002
High School Diploma -
Red Bluff High School
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