Summary
Overview
Work History
Education
Skills
Timeline
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Bonnie Marchbanks

Bonnie Marchbanks

Easley,SC

Summary

Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage Number years of marketing experience to take on dynamic new role at Company.

Overview

27
27
years of professional experience

Work History

Event Coordinator

Surface Bella
10.2023 - 03.2024
  • Enhanced attendee experience by meticulously planning and executing event logistics.
  • Streamlined registration processes for increased efficiency and reduced waiting times.
  • Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
  • Developed creative marketing materials that generated interest and boosted event attendance.
  • Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
  • Established positive relationships with clients, ensuring their needs were met throughout the event planning process.
  • Facilitated smooth transitions between event segments by creating detailed schedules and providing clear communication to staff and participants.
  • Increased brand visibility through strategic placement of promotional materials at high-profile events.
  • Employed social media platforms effectively to promote upcoming events, reaching a wider audience base.
  • Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Coordinated schedules and timelines for events.
  • Managed event logistics and operations.
  • Brainstormed and implemented creative event concepts and themes.
  • Developed post-event reports to determine effectiveness of each event.
  • Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
  • Trained and supervised event staff to complete tasks on time.
  • Developed detailed event reports, documenting all aspects of each event.
  • Oversaw event registration process by collecting and tracking attendee information.
  • Utilized social media to promote events and increase attendance.

Fields Marketer/ Marketing

Paradise, Home, Pro
12.2020 - 08.2023
  • Traveled to various facilities in Location to promote sales and increase company's customer conversion rate.
  • Performed outbound telephone lead generation, calling customers and potential customers.
  • Developed distribution, pricing, shelving and merchandising strategies based on consumer research.
  • Identified and developed relationships with key decision-makers to facilitate future sales.
  • Influenced customer's decisions in critical business areas by using conceptual selling techniques and data-based presentations.
  • Developed new business and secured existing accounts to achieve objectives within assigned territory.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Designed and implemented advertising and public relations activities.
  • Monitored social media questions and comments and appropriately responded.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Maintained inventory of marketing literature, archive files and sample files.
  • Tracked trade show expenses to maintain budget.

General Manager

R&P Homes
01.1997 - 01.2007
  • Developed and implemented strategies to increase sales and profitability.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Managed budget implementations, employee evaluations, and contract details.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Formulated policies and procedures to streamline operations.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Analyzed market trends and competitor activities to create competitive advantages.
  • Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
  • Collaborated with cross-functional teams to develop innovative solutions.
  • Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
  • Trained new employees on proper protocols and customer service standards.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Interacted well with customers to build connections and nurture relationships.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Reported issues to higher management with great detail.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.

Devine Tree Service

Self Employed Services
08.2007 - 01.2020
  • Maintained and operated chainsaws and chippers to reduce safety hazards and support productivity.
  • Followed safety regulations and company procedures to safeguard personnel and equipment.
  • Assisted with removal of hazardous trees, safely cutting limbs and removing trunks.
  • Organized materials, tools, and equipment to supply team members.
  • Followed safety protocols in accordance with OSHA standards and good practices for tree care.
  • Identified plant diseases and researched methods for mitigation.
  • Applied protective sealants to trees with unsealed or vulnerable surfaces.
  • Used ropes and chains to reach hard-to-reach branches for trimming and pruning.
  • Pruned and trimmed trees to promote healthy growth and improve aesthetics.
  • Trimmed greenery, shrubs, and hedges to maintain uniform appearance.
  • Loaded and unloaded trees and materials for use in projects.
  • Performed routine cleaning and repairs, increasing longevity of tools and equipment.

Education

Laser, Welding Certificate - Welding Technology

Cornell
South Carolina
06.2020

Yes - Agricultural Power Machinery

BJ Skelton
Pickens, SC
06.1997

Skills

  • Marketing Campaign Strategy
  • Copywriting
  • Strategic Planning
  • Market Share Growth
  • Data Acquisition
  • Marketing and Advertising
  • Pricing Structures Knowledge
  • Customer Presentations
  • Business Negotiation
  • Prepare Detailed Reports
  • Digital Media
  • Sales Strategy Familiarity
  • Administering Social Media Accounts
  • Business Correspondence
  • Telesales Background
  • Rewards Programs
  • Competitor Review
  • Customer Demographics
  • Developing Presentations and Reports
  • Google Analytics
  • Campaign Management
  • Promotions Planning Skills
  • Survey Consumers
  • Outreach Initiatives
  • Database Skills
  • Business Development
  • Administrative Support
  • Market Research Expertise
  • Company Standards
  • Marketing Material Design
  • Communications Management
  • Social Media Content Creation
  • Sales Expertise
  • Microsoft Office

Timeline

Event Coordinator

Surface Bella
10.2023 - 03.2024

Fields Marketer/ Marketing

Paradise, Home, Pro
12.2020 - 08.2023

Devine Tree Service

Self Employed Services
08.2007 - 01.2020

General Manager

R&P Homes
01.1997 - 01.2007

Laser, Welding Certificate - Welding Technology

Cornell

Yes - Agricultural Power Machinery

BJ Skelton

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Bonnie Marchbanks