Bonnie Murphy

Bonnie is an Emmy award-winning content strategist and journalist with 20+ years of experience developing dynamic, international news programming on multiple platforms. An organized multi-tasker with global management experience. Meticulous in delivering highly engaging, best-in-class content on time and budget. Valued as a collaborative behind-the-scenes leader with strong editorial awareness, problem-solving ability and impeccable news judgment. Adept at managing cross-functional teams to seamlessly collaborate material, grow audience engagement and achieve corporate branding and business goals. A natural leader known for dedication, resourcefulness and integrity who can be counted on to make intelligent and level-headed decisions while under tight deadline pressure.

Advising and Consulting (2)

• Offered recommendations and strategies to members of the editorial board of The Observer to improve efficiency, output, and performance.
• Analyzed problematic areas within news production workflow and identified recommendations and solutions.
• Assessed issues and counseled global bureau chiefs on the best way to streamline obituary production workflow and strengthen productivity.

Audience Analysis and Segmentation

• Identified target audiences to analyze characteristics, behavior, and media habits in order to provide optimal news content.

Channel Identification and Selection

• Facilitated communication efforts to market and promote value-added multimedia content targeted and tailored to diverse audiences on various platforms.

Collaboration/ Partnering

• Collaborated with writers, copy editors, video editors, field producers, on-air talent and technical staff to create top-notch newscast watched by millions of viewers.
• Partnered with video editors to construct pre-produced, self-contained, taped news reports.
• Engaged with outside production units on special network initiatives and projects.
• Facilitated meetings between project stakeholders to discuss assignments, timeline, and project goals.
• Pooled resources to source, vet and manage relevant material needed accomplish project objectives.

Customer Service

• Maintained customer (show team/ network) satisfaction with forward-thinking strategies focused on addressing show/ network needs and resolving concerns.
• Introduced higher standards for customer service and increased efficiency by streamlining workflow.

Foundations in Health Communication and Marketing

• Created various multimedia elements including graphic segments and pre-produced stories to increase public awareness of global outbreaks of Covid-19, Ebola, Zika virus, Monkeypox and other infectious diseases.
• Collected and marketed multimedia elements to various platforms through daily content notes.
• Produced TV segments for medical correspondents, organizing and selecting on-air multimedia content to align with discussion topics.

Oral Communication

• Planned, developed, and led global obituary production information programs to advance project objectives and goals.

Problem Solving

• Analyzed show requests and developed solutions that would meet underlying needs of both the show and network.
• Identified significant revenue loss in The Observer budget and implemented plans with advertising coordinator and layout editor leading to a revenue increase for the first time in five years.
• Improved process efficiency of the department while meeting show producer needs by brainstorming questions and formulating/ distributing a producer survey resulting in creative solutions.

Resilience

• Adapted to a changed work and news environment following the September 11th attacks by modifying news processes and strategy to meet the needs of the audience.
• Overcame staffing challenges and shortages by taking on extra responsibilities and working longer hours to support a small team and meet business obligations.

Written Communication

• Created a package production handbook to help guide new and visiting producers to policies and procedures.
• Formulated daily content note to provide show teams with department offerings.
• Summarized assignments for content producers and updated throughout the day.

• Judge, Emmy Awards News and Documentary division, Academy of Television Arts & Sciences
• Member, Women in Cable Telecommunications (WICT) Southeast Chapter
• Member, Warner Brothers Discovery Disabilities Resource Group

• Recipient of an Emmy Award for outstanding political coverage of the 2006 midterm elections
• Recipient of Peabody Awards for outstanding coverage of:
• 2016 ISIS in Iraq and Syria
• 2011 Arab Spring
• 2010 Gulf Oil Spill
• 2005 Hurricane Katrina
• Recipient of DuPont–Columbia University Award for coverage of the 2004 Indonesia earthquake/ tsunami

• Recipient of an Emmy Award for outstanding political coverage of the 2006 midterm elections
• Recipient of Peabody Award for outstanding coverage of ISIS in Iraq and Syria (2016)
• Recipient of Peabody Award for outstanding coverage of the Arab Spring (2011)
• Recipient of Peabody Award for outstanding coverage of the Gulf Oil Spill (2010)
• Recipient of Peabody Award for outstanding coverage of Hurricane Katrina (2005)
• Recipient of DuPont–Columbia University Award for outstanding coverage of the 2004 Indonesia earthquake/ tsunami

• Recipient of an Emmy Award for outstanding political coverage of the 2006 midterm elections
• Recipient of Peabody Award for outstanding coverage of ISIS in Iraq and Syria (2016)
• Recipient of Peabody Award for outstanding coverage of the Arab Spring (2011)
• Recipient of Peabody Award for outstanding coverage of the Gulf Oil Spill (2010)
• Recipient of Peabody Award for outstanding coverage of Hurricane Katrina (2005)
• Recipient of DuPont–Columbia University Award for outstanding coverage of the 2004 Indonesia earthquake/ tsunami