Bonnie Schwartz
Boca Raton,FL
Summary
Dynamic sales leader with over 17 years of experience in Real Estate. Expert in strategic thinking and market analysis, I excel in motivating teams and building relationships, driving exceptional results in competitive environments. Proven track record of success in high-stakes real estate transactions.
Overview
28
28
years of professional experience
Work History
New Development Sales Executive/Director
Douglas Elliman New Development Marketing
Boca Raton, FL
10.2024 - Current
- Direct the sales team to achieve consistent sales targets for a $150M building sell-out.
- Developed and executed comprehensive sales and marketing strategy to enhance sales performance.
- Collaborate with developers to establish a pricing matrix and unit release schedule.
- Analyze and report on market competition, and conduct weekly sales meetings to discuss the pipeline of prospects.
- Oversee prospecting, lead generation, and qualification of potential clients.
- Manage CMS data entry, conduct report analysis, and perform competitive market analysis.
Business Development Manager & Global Real Estate Advisor
One Sotheby's International Realty
01.2021 - 10.2024
- 15+ year Licensed Realtor with over 250 successful closed transactions and $200M+ in residential, new construction, and development sales
- Agents Of Influence award winner, top producing Realtor for One Sotheby's International Realty
- #7 Individual Agent for sales volume Delray Beach/Boca Raton Office for 2023
- Awarded top 5% in condominium sales for Boca Raton 2023
- Awarded Real Trend's America's Best for individual Sales Volume 2023, recognized as being in the top 1.5% from over 1.6 million Realtors nationwide.
- #1 agent website for content & traffic companywide for One Sotheby's International Realty 2023
- Brand Ambassador, Royal Palm Residences in Boca Raton, Florida
In-House Sales Executive
Key International Real Estate & Development
01.2019 - 01.2021
- In-house Sales Executive team of 2 for Boca Beach Residences that achieved $156,000,000 sell out in record time
- Created, planned, developed, and implemented targeted PR/marketing strategies including lead generation, print materials, digital, pricing, sales budget & goals, & website content
- Managed social media content, email marketing, SEO for driving project/brand awareness, consumer engagement & conversion
- Responsible for monthly competitive market analysis to stay abreast of current market trends as well as competitor programs, pricing, and product offerings.
- Coordinated and facilitated regular broker trainings & events, followed up daily with outside brokers and project buyer database, nurtured potential buyer & existing relationships
- Managed overall sales process from initial negotiations with potential buyers & developer, preparation of sales contracts, contract signing, product finish selections, unit layout & design, final walkthroughs & closings
Realtor
BEX//Boca Executive Realty
01.2009 - 01.2019
- Top Producing Realtor & consistent award winner for individual sales volume
- Managed lead generation & SEO, & achieved one of the highest buyer lead conversion rates companywide
Key Account Sales Manager & Marketing Director
Salvatore Ferragamo
01.1997 - 01.2005
- Responsible for Overseeing Merchandising and marketing team in Men's and Women's shoes & accessories divisions
- Supervised and led a sales force of 40 sales, field marketing executives and in store sales associates
- Hired, trained, and managed sales staff within department store branded handbag Shop-in-Shop environments
- Managed all aspects of budgets, product production, sales strategies and analysis, and product liquidation for Women's wholesale Accessory & shoe Divisions within key Department store Accounts including Saks Fifth Avenue, Nordstrom, Neiman Marcus, and Bloomingdale's
- Conducted storewide product training seminars with specific focus on brand awareness within all major department and Retail stores
Education
Bachelor of Arts - Marketing
Fashion Institute of Technology-SUNY
Bachelor of Arts - Marketing, Psychology
Ohio State University
Columbus, OHSkills
- Strategic Thinking
- Sales Strategy Development
- Market Analysis
- Solution Oriented
- Strong Interpersonal & Communication Skills
- Relationship Building
- Strong Leadership in Motivating & Mentoring Sales Teams
Timeline
New Development Sales Executive/Director
Douglas Elliman New Development Marketing
10.2024 - Current
Business Development Manager & Global Real Estate Advisor
One Sotheby's International Realty
01.2021 - 10.2024
In-House Sales Executive
Key International Real Estate & Development
01.2019 - 01.2021
Realtor
BEX//Boca Executive Realty
01.2009 - 01.2019
Key Account Sales Manager & Marketing Director
Salvatore Ferragamo
01.1997 - 01.2005
Bachelor of Arts - Marketing
Fashion Institute of Technology-SUNY
Bachelor of Arts - Marketing, Psychology
Ohio State University
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