Bonnie Tow
Strategic Marketing & Operations Leader
Vernon Hills,Illinois
Summary
Respected Vice President of Marketing and Operations leader with a 30+ year track record in credit card, technology, marketing services, retail, media, and advertising industries supporting both B2B and B2C leading successful marketing and operations departments and driving branding and product initiatives. Managed corporate budgets exceeding $100 M realizing high levels of effectiveness in budget-conscious ways. An exceptional team leader of diverse teams.
Overview
30
30
years of professional experience
3
3
Certification
Work History
Vice President of Marketing and Operations
Scranton Gillette Communications
Palatine, IL
06.2020 - Current
- Continually evaluated marketplace trends and oversaw the gathering of competitive intelligence within markets and across service lines.
- Drove company branding efforts to increase market presence and brand recognition.
- Created strategic service roadmaps for new initiatives.
- Developed overall marketing strategy and support implementation across 14 departments.
- Managed $20 million in annual sales revenue.
- Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
- Developed strategies to incorporate PR and media to further enhance the brand and build market share.
- Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.
Vice President of Product Development
Conversant, An Epsilon Company
Chicago, IL
03.2019 - 04.2020
- Continually maintained and improved the company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies, and leading over 50 partners.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Directed marketing projects through conceptual planning, schedule management, and final implementation.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Head of Product Management & Reward Card
Sears Holdings Corporation
Hoffman Estates, IL
08.2016 - 01.2019
- Oversaw product design and roadmap and coordinated aspects of development and rollout.
- Conceptualized long-range product roadmaps and strategically designed according to market data and research.
- Worked collaboratively with developers, senior-level stakeholders, and partners to collect data on deficiencies and provide solutions to long-standing issues.
- Drew from market data to assess product health and drive success.
- Translated information highly technical in nature to senior staff and aligned product strategy with the market.
- Met strict deadlines, coordinated moving parts in the product team, and orchestrated a well-designed flow.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Chief of Staff, Technology
Sears Holdings Corporation
Hoffman Estates, IL
08.2014 - 08.2016
- Attended meetings to make informed business decisions, provide administrative support and evaluate progress toward goals and objectives.
- Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables.
- Performed financial and managerial analyses to evaluate data and make recommendations, prepare financial reports and projections and conduct presentations.
- Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions.
- Encouraged coordination and cooperation among departments and continuous review of interdepartmental processes to support quality control and improvement.
Senior Director Loyalty Marketing
Sears Holdings Corporation
Hoffman Estates, IL
07.2010 - 04.2014
- Led the development of business operation processes and policies.
- Instituted formal operating procedures and enforced adherence to policies and regulations that impacted thebottom line.
- Executed business plans and developed project management tools to facilitate project initiatives, training, and administrative activities.
- Prioritized and allocated valuable resources to meet business targets.
- Partnered with financial and customer operations teams to drive business transactions using customer data and Lean concepts.
- Established personnel performance metrics to encourage efforts toward common goals.
- Monitored sales forecasts and projected financial planning for theorganization to achieve revenue goals.
Education
Bachelor of Science - Marketing
Illinois State University
Normal, ILSkills
- Strategic Direction
- Marketing Strategy Development
- Brand Awareness
- Product Strategies
- Digital Marketing
- Talent Acquisition
- Senior Leadership Mentoring
- Industry Expertise
- Effective Communicator and Public Speaker
- Leadership and People Development
- Annual Planning
- Product Development Budgeting
Certification
- CSM - Certified Scrum Master
- CSPO - Certified Scrum Product Owner
- CAL - Center for Agile Leadership
Additional Information
www.linkedin.com/in/bonnietow
bonnietow@comcast.net
Timeline
Vice President of Marketing and Operations
Scranton Gillette Communications
06.2020 - Current
Vice President of Product Development
Conversant, An Epsilon Company
03.2019 - 04.2020
Head of Product Management & Reward Card
Sears Holdings Corporation
08.2016 - 01.2019
Chief of Staff, Technology
Sears Holdings Corporation
08.2014 - 08.2016
Senior Director Loyalty Marketing
Sears Holdings Corporation
07.2010 - 04.2014
Bachelor of Science - Marketing
Illinois State University
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